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(2008, 10 000 words)
This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. The dissertation would be particularly useful for anyone interested in the strategic management, innovation management, and knowledge management literature, as well as that relating to market entry modes, especially in the context of China. It would also be useful for those wanting to draw on historic, case study research as a methodological approach. Proposal matching this dissertation is also available on our website under the name: C/B/880. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Western Mobile Phone Handset Providers in the Chinese Market.
(2008, 10 000 + 1900 words)
This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. The dissertation would be particularly useful for anyone interested in the strategic management, innovation management, and knowledge management literature, as well as that relating to market entry modes, especially in the context of China. It would also be useful for those wanting to draw on historic, case study research as a methodological approach. Proposal is available in the appendix.
(2008, 1900 words)
This proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on the case of Western mobile phone handset providers – Motorola, Nokia, and Sony Ericsson – in the Chinese market. Dissertation matching this proposal is also available on our website under the name: C/B/878. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market.
(2007, 560 words)
The paper examines the recent history of the cell phone industry with reference to Nokia and Motorola, the two most successful companies in the industry, reporting on their sales, strategy and current position in the global cell phone market.
(2007, 3000 words)
The paper reports on the performance of Motorola in the Chinese market conducting their strategic analysis within the frameworks of PEST, Porter's Five Forces, competitors' overview, Value Chain model, financial ratios, SWOT, etc. The reasons behind the loss of the company's monopolistic status in the Chinese market are analysed.
(2006, 3000 words)
The paper reports on the position of Motorola in China analysing the environment of the Chinese mobile phone industry, outlining Motorola's strategy for total customer satisfaction, and conducting analysis of their value chain, core competences, strategic resources, etc. Recommendations are made about the ways to improve Motorola's business position in China.
(2006, 3200 words)
This report aims to offer viable strategic options for Motorola to reverse a steady decline in Motorola's position in China. First, it identifies the reasons of loss of market share in China for Motorola based on analysis of changes of industry environment. Second, it points out the organisational resources which should be developed to enhance Motorola's competitiveness. Finally, it offers two strategic options that help Motorola to regain its market share in China.
(2006, 2000 words)
The paper examines the role of strategic alliances between firms in modern global economy reviewing academic opinions about the ways of creating value through co-operation, the pressures of competition and the emergence of integrated global markets. Examples of strategic alliances are presented including General Motors, Motorola, etc.
(2006, 3000 words)
The paper reports on the performance of Motorola in China reviewing the companys history, the challenges of the Chinese market entry, success factors of their quality leadership and the existing threats and problems of their business in China. Recommendations are given on Motorolas strategies in promotion, product design and market development.
(2005, 2000 words)
The paper reports on Motorola providing an overview of the telecommunications market and performing the companys analysis using SWOT and reviewing their strategic alliances.
(2005, 2500 words)
The paper reports on the Finnish company Nokia and US Company Motorola providing their key financial data and comparing their human resource management (HRM) practices including compensations and benefits, training, development and internal communication.
(2005, 3151 words)
Motorola Inc. is the second largest mobile phone company in the world, with the Finnish giant Nokia only being ahead of it. The aim of the present essay is to thoroughly examine the competitive environment in which Motorola is operating (PESTEL analysis). The industry analysis is then carried out with the help of the Porters Five Forces. Finally, the essay scrutinises Motorolas strengths and weakness as well as provides an overview of the opportunities the companys can capitalise on and threats it could face in the immediate future (SWOT). Where appropriate, recommendations are given as to how the company could improve its present position in the highly competitive market.
(2005, 10000 words)
This dissertation examines the success of Motorolas brand positioning strategy in China, focusing on the mobile handset industry. Following an introduction and setting out of the research aims and objectives, the literature review consists of four main parts. First, the changing nature of the mobile handset industry post-Mao is highlighted, a period when China started to remove its isolationist roots and opened up its economy to foreigners. Next, the branding revolution in China is outlined, which coincided with the development of the economy and brought branding to the fore in China. Third, the main theory on brand management, brand building and brand positioning, in particular, are discussed. However, since these theories were developed in the West, the implications of Chinas political, economic and cultural environment on consumer behaviour and branding is also explained. Next, a research methodology is set out, followed by the appropriate analysis and discussion of an exploratory study that was conducted to help address the research aim and objectives. Finally, some conclusions and recommendations are made. Last pages of the file contain 2000 words project proposal for this dissertation.
(2002, 4000,)
This report analyses the case of Motorola, Business environment of mobile phone industry and analysis of operating environment of Motorola. SWOT analysis of Motorola, investigation of marketing and financial aspects and development of new strategy for Motorola.
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