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(2007 , 21 900 words)
The dissertation investigate the issues of integrated marketing communications (IMC) at Lloyds TSB Corporate (LTSB) describing research objectives and techniques and presenting information on the company's background, market, competitors, financial position, current profile, etc. The literature review touches on the theory of IMC and B2B. The methods of research include primary data collection through interviews designed to assess customers' and intermediaries' perceptions of IMC in LTSB in the property finance market. External and internal research findings are discussed making conclusions about LSTB position and perceptions of their strategy
(2006, 2500 words)
The paper examines the benefits of the customer relationship management (CRM) and the usefulness of data mining in banking practices. The application of the software "CRM on the Counter" in Lloyds TSB Group (LTSB) is analysed discussing its techniques in providing easy access to customer information ranging from market segmentation to personalisation.
(2006, 1000 words)
This report looks at the current CRM strategy employed by one of the largest UK banks, Lloyds TSB. The report is focused at different techniques introduced by the bank in the fields of customer segmentation, market research, management of customer database and customer care program to boost its ailing customer satisfaction. The data used in this report has been extracted from authentic secondary sources. The conclusion is based on a recommendation for the bank for their future CRM positioning.
(2005, 3100 words)
This essay is a mini dissertation. It looks into most of the aspects of mergers and acquisitions: difference between vertical/horizontal mergers, hostile bids and friendly mergers, benefits and costs to both parties involved, identification of different types of synergies. Moreover, economies of scope and scale are explained, supported by comprehensive graphs. Merger waves are explained and historical analyses are provided. Every argument in this essay is supported by market research as well as case studies (e.g. Lloyds TSB/Abbey National plc). UK and international regulation aspects are also discussed in detail. A case study of NatWest/RBS is provided at the end.
(2005, 9000 words)
The dissertation aims to investigate current situation in the capital markets providing a review of literature on global financial markets, the role of banks in capital markets, banking services, foreign exchange markets, derivative markets, etc. The case of UK Barings Bank is referred to covering the history of its rise and fall. Regulations in monitoring banking activities in international financial markets are outlined. Trading activities of Barclays Bank and Lloyds TSBs Bank are reviewed. Forecasts are made about the future of banking.
(2005, 3000 words)
The paper looks at the services of call centres in Britain relating their history and problems. The issues of flexibility and stability in an organisation are addressed; staff characteristics, customer care and challenges facing managers in the call centre industry are discussed and specified in relation to the practices at Lloyds TSB call centre in Birmingham. Recommendations are given to improve the quality and efficiency of the centre.
(2002, 14000 words)
In the last 15-20 years, the Banking sector in the UK has faced the need to reorganise. This has led to mergers and acquisitions. This dissertation investigates into the roots and causes of this ever-increasing consolidation activity and tries to critically evaluate mergers and acquisitions. The stakeholders are all an essential part of any company and the decision to merge should be acceptable to all stakeholders. Moreover, another aim of this dissertation is to study the expectations of the stakeholders of the banks in UK and the effect a merger or an acquisition has on them. Three stakeholders, namely, shareholders, employees and customers are studied in detail with the help of two case studies, one for a merger (merger of Lloyds TSB Group) and one for an acquisition (takeover of Natwest by Royal Bank of Scotland).
(2005, 2400 words)
The paper provides SWOT analysis of Lloyds Bank as well as PESTLE and Porters analysis of UK retail banking industry
(2005, 4500 words)
The paper presents PESTLE and Porters Five Forces analyses of UK retail banking industry as well as SWOT analysis of the main UK retails banks: Barclays, Abbey National, HSBC, Lloyds TSB, Royal bank of Scotland (RBS), and NatWest
(2001, 3000 words)
The merger of Lloyds TSB meant a long-term excellent service for their customers and also a geographical growth and spread. Their customers got more ATMs and branches to use; the bank came closer to its customers. Lloyds TSB now also provides more services like: insurances, mortgages and better services in small business banking. They are offering services which help you save time like telephone and Internet banking.
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