The paper examines the role of information and communication technology (ICT) in companies’ supply chain strategy offering a case study of Domino’s Pizza. The problems of the company are reviewed; their supply chain techniques are outlined including lean thinking, Just-in-time, etc. and highlighting the use of ICT in implementing the strategy.
This report presents marketing analysis and development of marketing plan for the Dominos Pizza. Report consists of Marketing Mix analysis; PEST analysis; SWOT analysis; development of marketing objectives and strategies formulation; promotional plan and control and evaluation aspects.
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