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Britvic

 

All Subjects> Analysis of Companies> Britvic

P/M/252. Marketing Communications Plan for the Introduction of New Product: Smoothie

(2003, 6000 words)

This report presents marketing communications plan for the introduction of new product (Smoothie) by one of UK largest soft drink manufacturers - Britvic. Report consists of the following sections: context analysis of the market (including PEST and SWOT analyses); definition of marketing objectives, strategy definition and implementation; segmentation, targeting and positioning; promotional strategy; budget and evaluation and control.
 

 

 
 

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