The paper looks at the knowledge management (KM) challenges faced by the Marconi Corporation Plc when they acquired 10 new companies over the period of just 3 years. The principles of the learning organisation are analysed arguing that they could facilitated the task of KM; alternative strategies are considered that may have prevented the business from slipping into decline. Theoretical underpinnings of a learning organisation are provided with a focus on the theory of Peter Senge.
A truly global company requires a team of international managers who are available to go anywhere in the world. The essay shows the importance of transferable workforce and the inherent diversity due to global operations for companies. It is aimed at critically analyzing the management of expatriation and repatriation process adopted by Marconi Telecommunications during their expansion strategy in Latin America mentioned in the published case study. The paper is based on the case study "Marconi telecommunications Mexico" from the book by Henry W. Lane, Martha L. Maznevski, Joseph J., and III DiStefano (2000) International Management Behavior: Text, Readings, and Cases, 4th Edition.
The paper examines the issues of Internet marketing focusing on the expansion of business-to-business operations and conducting case studies of Icarus e-Com and their eSupply Chain, Deloitte & Touche, Marconi Communications, The Magic Lamp, and Piercom. Technologies used in e-business are outlined; e-business opportunities and threats are reviewed.
This dissertation aims to analyse strategic positions of Marconi Corporation before and after industry decline and to suggest company appropriate strategies of re-positioning to achieve success. Dissertation consists of extensive theoretical literature review, full strategic analysis of Marconi Corporation and outlines set of recommendations for the company to improve its position and achieve success in the future.
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