S/M/267. McDonalds and Subway: comparison of marketing communications

The paper compares the performance of McDonalds and Subway conducting their competitive analysis along the lines of marketing communications and key brand messages.

C/M/371. Dissertation. Customer Loyalty and Satisfaction in the UK Sandwich Sector

This dissertation examined the key drivers of customer loyalty and satisfaction in the UK sandwich sector amongst its four largest competitors: Caffe Nero, Pret A Manger, Starbucks and Subway. With a strong literature review on the concepts of relationship marketing, customer loyalty and satisfaction, and service quality within the service sector, it would be particularly useful for someone wanting to know how to perform a literature review in this area. It would also be useful for those wanting to know how to build a quantitative research questionnaire on the back of qualitative, focus group research.

E/B/156. The analytical report of nutrition of Subway, Wendy's and Kebab

The paper examines the fast food nutrition value comparing the levels of fat, sodium, cholesterol and calories in the products of Subway, Wendy’s and Kebab. The concept of health-consciousness is defined and considered in relation to different nations. Primary research based on a questionnaire is conducted in combination with secondary research of the Internet sources. The healthiest of the three fast food restaurants is identified.

E/B/69. Franchising: theories and case study of Subway sandwich chain

The paper reviews the theories of franchising examining various aspects of buying a franchise and highlighting its advantages and disadvantages. A case study of Subway, a US sandwich chain, is conducted discussing their franchise programme, success factors of Subway branches outside the USA, etc.