S/M/382. Marketing Management of Kellogg's

The paper examines the marketing practices of the cereal producer Kellogg's reporting on their history and background, marketing objectives and orientation, strengths, weaknesses and marketing mix (4Ps) features.

S/B/361. Crunches to health: European Cereal Market

The paper reports on the European cereal industry describing its market background, identifying the features of an average euroconsumer, examining the barriers to the formation of Joint Ventures in European breakfast cereals and conducting a case study of the strategies of Kelloggs (Cereal Partners) and Nestlé (General Mills). Kelloggs' brands are analyzed with respect to their advertising campaigns, representation in the children's market, products' characteristics, etc.

P/B/878. SWOT analysis of Kellogg

This paper presents overview of Kellogg and SWOT Analysis which analyses strengths, weaknesses, opportunities and threats of Kellogg.

P/B/872. Ansoff analysis of Kellogg

This paper presents Ansoff analysis of Kellogg.

P/B/628. Report on Kellogg

The paper reports on the external and internal environment of Kellogg describing the company’s background and conducting analysis along the lines of marketing mix, PESTLE, Ansoff and SWOT models.

P/M/420. Kelloggs Frosties in UK market

The paper reports on Frosties, the products of the cereal company Keloggs marketed in the UK. The profile of the company is presented; its current market activities are analysed in macro- and micro-environment using Marketing Mix, PEST and SWOT models, competitor analysis, etc. Strategic options of the company are discussed; recommendations for Kelloggs Frosties management are offered.

C/M/44. International Product Launch: Kellogg cereals to Brazil