Warehouse is one of the major specialised retailers operating at the highly competitive mass segment of fashion market. The short product life cycle, new trends in consumer behaviour, continuing pressure to lower prices have forced companies to use comprehensive analysis of marketing position, marketing mix, internal and external operating environment. The fashion of “young” can be seen as an important target for Warehouse. This essay therefore undertakes a comprehensive consideration of aspects mentioned above to draw recommendations in order to maximise fashion promotion and to future marketing potential.
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