C/B/777. Caffé Nero: Porters five forces analysis

The paper conducts Porter's five forces analysis to study the external factors affecting Caffé Nero Group Plc in their business sector.

S/M/195. Dissertation. Coffeebar experience and Customer Loyalty

The dissertation investigates the experience of Costa, Starbucks, Café Nero and Coffee Republic coffeebars. The background of coffee bar culture is described; literature is reviewed on the theories of branding, consumer behaviour, hierarchy of needs, customer loyalty, services marketing, etc. The main features of coffee bars are identified; employee-to-customer interactions are described; the issues of product and service quality are addressed. Deductive and inductive research methods are used on the basis of primary data (interviews, questionnaires, observations) and secondary data analysis. Conclusions are made about the managerial implications of the research findings.

C/M/371. Dissertation. Customer Loyalty and Satisfaction in the UK Sandwich Sector

This dissertation examined the key drivers of customer loyalty and satisfaction in the UK sandwich sector amongst its four largest competitors: Caffe Nero, Pret A Manger, Starbucks and Subway. With a strong literature review on the concepts of relationship marketing, customer loyalty and satisfaction, and service quality within the service sector, it would be particularly useful for someone wanting to know how to perform a literature review in this area. It would also be useful for those wanting to know how to build a quantitative research questionnaire on the back of qualitative, focus group research.

P/F/395. Report on Caffe Nero financial ratios

The paper offers a ratio analysis for Caffe Nero, an Italian style coffee bar group with outlets in the UK, evaluating their current financial ratios, briefly reviewing the companys performance, competitors, UK coffee bar culture, the reasons for purchasing Caffe Neros shares, etc.