The paper reports on the supply chain management and customer service in AEON Credit Service describing the companys background, the methods of Easy Payment Scheme(EPS) and E-card application, the uses of telecommunication technology, the ways to maximize customer satisfaction, the benefits of a long-term customer relationship for the retailer, AEONs SWOT characteristics, etc.
The paper examines the marketing environment of the join venture company AEON Credit Service (AEON), a provider of financial services, analysing their micro environment, market segmentation, market positioning (using perceptual map), products, brand equity, market expansion strategy, etc.
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