S/M/356. Master's Dissertation. Integrated Marketing Communications of Accenture

The dissertation investigates integrated marketing communications (IMC) at Accenture, a business consultancy, IT services and outsourcing company. An overview of the company and the industry is provided; literature is reviewed on the theory of IMC and branding identifying the IMC tools, their aims, parameters, etc. Research is conducted into the IMC application in Accenture using the methods of secondary and primary data collection through interviews. The findings of the study are discussed suggesting recommendations about the communications strategy of Accenture.

C/HR/81. Dissertation. The use of reward management to reduce turnover and motivate employees: The case of Accenture

People are the key asset that firms trade on, especially within the management consulting industry. However, the ability to leverage the internal knowledge that resides within them and encourage best practice is more difficult than might be expected. Linked in with the firms corporate and HR strategies, reward management becomes an integral tool to encourage the active sharing of knowledge. However, it is also important in reducing labour turnover, especially in tight labour markets, as well as motivating employees to improve organisational performance. This dissertation examines the linkage between corporate, HR and reward strategy, as well as some key aspects of financial and non-financial reward management. Next, it asks the question: To what extent can Accenture use remuneration as a means of reducing turnover and motivating employees. The analysis involves understanding the competitive environment within which Accenture competes through to the emphasis the firm places on different types of remuneration package. This dissertation would be useful for anyone interested in the linkages between corporate, HR and reward strategy, as well as those interested in reward management, the psychological contract and work-life balance and there application to a real life case.