E/M/199. Practice of Marketing: Colgate-Palmolive case study

The paper reports on Colgate-Palmolive Company reviewing their history, looking at the issues of international marketing, and discussing their potential entry to Mexico and Poland. Colgate-Palmolive's expansion to the market of over-the-counter (OTC) drugs is discussed.

E/M/97. International marketing practices in Colgate-Palmolive

The paper reports on the international marketing practices of Colgate-Palmolive in Mexico, Poland, etc. The marketing of Over The Counter (OTC) drugs in Europe is analysed discussing the benefits and risks of Colgate-Palmolive’s OTC products’ expansion.

P/B/501. Importance of corporate social responsibility (CSR) in cross-cultural management. Case of Colgate Palmolive

The paper reports on the expansion of Colgate Palmolive, a global consumer products company, to South Africa relating the companys background, and reviewing the needs of cross cultural management on the basis of Hofstedes cultural dimensions model. The issues of corporate social responsibility (CSR) are addressed and supported by the stakeholder theory, social contracts theory, legitimacy theory, etc. highlighting the importance of CRS to organizations and businesses.

S/M/236. Strategic analysis of Colgate

The paper examines the strategy of Colgate outlining their range of toothpastes and conducting analysis of the company along the lines of PEST. Marketing objectives of Colgate toothpaste are identified using SMART model; marketing strategies and activities are defined; the stages of their product life cycle are described.

S/M/235. Colgate report

The paper reports on the Colgate brand of toothpaste comparing its sales in Moss Chemist and Morrisons supermarket, performing SWOT analysis of Colgate and conducting a study of customers' preferences in choosing toothpaste (via a questionnaire).