C/M/618. Marketing Communications of Renault

The paper examines the communication strategy of the French firm Renault S. A. looking at it from the European perspective and highlighting its economic and social aspects. Strategic communication focus of Renault is described analysing the company's public relations activity. Recommendations are suggested about Renault's branding strategy and the use of Internal Marketing to enhance their customer satisfaction.

E/B/191. Dissertation. World car industry: assessment and prospect

The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.

C/B/434. Strategic alliance: Renault and Nissan

This paper will take a look at strategic alliance between the two automobile manufacturers Renault and Nissan, with an intention to analyse the different aspects of the process. The paper provides a detailed background of the alliance process and the key players prior to diving into a detailed analysis of the whole process.

S/M/138. International production: Renaults takeover of Dacia and launch of the ‘Logan

This assignment aims to look at the concept of international production in relation to Renaults takeover of Dacia, Romania. Particularly, this assignment focuses on international marketing, delocalization and the risk of cannibalization.