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(2008, 3600 words)
The paper examines the approaches to strategic management in Apple discussing their positioning as a lifestyle brand, considering the sustainability and competitive potential of their resources, reviewing the history of the company's failures and strategic missteps during 1970-2000 and the successes of 2000-2007. The new opportunities for the utilisation of Apple's existing resources are indicated examining their future potential.
(2008, 4600 words)
The paper looks at Microsoft's Zune late entry to the MP3 marketplace considering whether they can effectively compete against Apple's iPod and analysing the situation within the MP3 player industry with regard to competitive forces, driving forces, key success factors, first-mover advantages, late-mover disadvantages, and market entry strategies. The SWOT and 3Cs analysis of Microsoft Zune against Apple iPod is conducted; portfolio analysis of Microsoft is presented using the BCG Growth-Share Matrix. Recommendations to Microsoft are suggested to implement the strategy that might help to increase their market share within the industry.
(2008, 3200 words)
The paper examines the causes of unsuccessful launches of new products describing the process of New Product Development (NPD) and analysing the case of a new Apple mobile phone launch. The flaws in the NPD model are identified; the target market and the competitors are considered; marketing mix analysis is conducted.
(2008, 5100 words)
The paper examines the Portable Audio Player (PAP) industry conducting PEST and Porter's Five Forces analysis of the industry macro environment, and comparing the strategies of Apple and Sony Ericsson along the lines of their sources of advantage, value chain, leadership tactics, etc.
(2008, 1700 words)
The paper examines the supply chain of Apple Inc providing general information about the company, reviewing theoretical underpinnings of supply chain management (SCM) and applying them to Apple's information flow, material flow, Just in Time (JIT) features, relationship marketing, customer value, outsourcing, etc.
(2007, 5300 words)
The paper examines the development of the Apple portable MP3 player, iPod, over generations discussing the successes of consumer technology and applying the Diffusion of Innovation model to the analysis. The history and background of the iPod is reviewed; the factors of diffusion are identified; the demands and attitudes of the target iPod consumers are studied. The research is based on secondary and primary data collected through the blogs on the Internet message board introduced by the authors.
(2008, 4300 words)
The paper examines the intersection of globalisation and e-business reviewing academic literature on the borderless nature of online sales and the challenges facing e-commerce. A case study of Apple Macintosh history and performance is conducted using the PESTEL model.
(2007, 3000 words)
The report would present an overview of the Apple Inc which is a consumer electronics firm famous for its innovative products such as Apple Mac computers, iPod portable music player, iTunes software and Mac X operating system. A PEST analysis is conducted in the Apple Inc which points towards the various external factors which effects the Apple Inc growth. In addition, a short insight into the leadership of Steve Jobs is also being incorporated into the report. It would help in understanding the Apple Inc philosophy of work culture. Another analysis is done on Apple Inc through SWOT analysis where the strengths, weaknesses, opportunities and threat perception of the Apple Inc are being pointed to. In the concluding part, based on the analysis conducted, the author suggests some recommendations for future growth for Apple Inc.
(2007, 3000 words)
When competition gets tough, some firms suffer in terms of defecting customers and likewise declining bottom-line. It is customary to see declining firms pursuing new strategies ranging from new product roll outs to disinvestment. Some do succeed while some don't. This is because there is no single and predetermined success strategy for organisations against the disruptive elements at the marketplace. Yet in the face of disruptive and complex market forces, Apple Inc has learnt to swiftly effect strategic changes. In 2001, the Company made a strategic leap by remodelling its business model. Apple Inc shifted from the PC business—its core business, to the market for portable digital music player. Six years after, the Company sees itself competing not against computer giants (as was the case pre-2001, but also against giants in the music and entertainment industries, and more recently against mobile phone companies and TV networks. These recent addenda into the Company's line up of products owe their emergence to the change strategy executed in 2001.This episode of strategic change constitutes the foundation of the analysis contained in this report. The report advances a theoretical and industry's based explanation to the strategic change, and how the strategic leadership of CEO Steve Jobs may have helped in defining what is today's Apple's core competencies in design and innovation.
(2007, 1600 words)
A PEST analysis is done for the 8GB Apple iPod Nano and 8GB Sony MP3 Player and a comparison is drawn between the two products and companies considering the political, economic, social and technological factors that would be responsible for the sales and consumption or even the general success of these products. The competitive edge has been highlighted and the features of the two products are compared to show how the products are similar or different technically and otherwise. The focus of this discussion is on delineating the PEST or political, economic, social and technological factors that could give an advantage of one company over another. However the product descriptions and analysis show that both the products seem to have considerable presence in the market, although Apple iPod Nano would have advantage as the first mover or pioneer in MP3 launch.
(2007, 4000 words)
The paper examines the factors effecting Apple's iPod market position. A brief overview of Apple's history is made; PESTLECC (LTESECCP) analysis (Legal, Technological, Environmental, Social, Economic, Competition, Culture, Political) of iPod is conducted.
(2007, 992 words)
While control is necessary for business to function in a coordinated manner, entrepreneurship demands a little different approach. The trouble arises when managers need to both nurture entrepreneurship while exercising control over the general business environment within a business. This write up learns from the approach adopted at Apple to manage a balance between innovation as well as general business.
(2007, 763 words)
The paper attempts to conduct a SWOT analysis of Apple's revolutionary digital music player device, the iPod. The paper begins with a short introduction of the product and then proceeds to conduct an assessment of the strengths, weaknesses, opportunities and threats perceived for the product. Use is made of recent articles in journals and magazines.
(2007, 4000 words)
The paper examines the factors behind the success of Apple Computer Inc. and the factors behind the failures of Sony Corporation providing background information about both companies, and conducting their strategic analysis using the models of SWOT, Porter's differentiation strategy, 'Outside-in' and 'Inside-out' perspectives, etc.
(2006, 6000 words)
The paper examines the marketing strategies of the leading brands in digital file players comparing the features of Apple's 20GB iPod and Sony's NW-HD1 20GB Walkman, and conducting the market and industry analysis, PEST analysis, marketing mix analysis, SWOT analysis, etc. Recommendations to both companies are suggested.
(2006, 3000 words)
The paper reports on the organisational change in Apple relating the company's history, assessing the role of their governance in the changes the company has undergone, highlighting the difficulties of change management, reviewing theories of organisation, etc.
(2006, 2000 words)
The paper analyses the methods of global vs. local advertising reviewing literature on the marketing communication theory, and comparing advertising strategies for various brands including Apple iPod, Procter and Gamble (P&G), etc. used in Chinese and British markets.
(2006, 18 000 words)
There has been wide scale investigation into the growing economy of China and its impacts on global businesses. China has been seen as a source of competitive advantage due to its cheap labour and abundant resources by foreign companies. The current research has therefore been undertaken to understand the issues faced by the foreign invested firms in their marketing strategy and implementation in China. The case study approach has been undertaken and Apple Computer's iPod, which is world's largest selling portable digital music player, has been selected. The aim of the research is to assist the Chinese and American managers within the Sino-foreign Joint Ventures or Chinese subsidiaries of foreign companies to grasp a better understanding of the characteristics of China's market as well as how to enter China's market, and thus to offer a meaningful basis for wise decision-making through systematically studying both the macro-background and the specific organizational characteristics of these Sino-foreign Joint Ventures or the subsidiaries of foreign companies located in China mainland.
(2006, 2100 words)
This essay performs an analysis of the strategic marketing audit for iPod, including the internal audit (marketing mix), SWOT analysis (internal strengths and weaknesses and external opportunities and threats), external audit (SLEPT analysis) and Porter's Five Forces analysis. Some of the key questions answered in this essay are: Has Apple's marketing strategy with iPod been successful so far? How big is the threat of competitors in challenging Apple both as a market leader in mp3 players and as the innovator of iPod? What can iPod do in order to ensure success in the future?
(2006, 1800 words)
This exercise is based on advice provided by a management consultancy firm to major business international companies. The management consultancy firm has been sought to provide business advice to Apple Computers, one of the major business organisations in the world. This research study is based on my work as a consultant and I would provide a comprehensive SWOT and KSF analysis to recommend strategies that would help build competitive advantage for the company in the market. In the process of research, I would identify the opportunities and threats and the obstacles or benefits posed by the external environment. The strengths and weaknesses of a firm are also identified to delineate the success factors or factors that can be potentially dangerous and lead to failure. The SWOT analysis would be provided to develop strategies for maintaining or enhancing competitive advantage
(2005, 1500 words)
This paper contains introduction, PESTEL and Porter's Five Forces analysis of iPod.
(2005, 3500 words)
The paper offers a marketing plan for the expansion of Apple's new video iPod to the Australian market. Analysis of Apple's iPod is conducted using the frameworks of PESTEL, PorterÌs Five Forces and marketing mix models; iPodÌs marketing strategies are discussed.
(2006, 3500 words)
The paper examines the PC marketing strategy used by Apple reviewing the history of iMacs development and discussing AppleÌs promotional tactics. A recent ËswitchÌ campaign launched by Apple to promote their product is analysed from the buyerÌs perspective; comparisons with their previous ÍThink DifferentÎ campaign are made; the promotion methods are evaluated.
(2005, 4000 words)
The paper proposes a launch of new PDA-cell phone by Apple Computer providing the companyÌs background, the overview of the global Ísmart phoneÌ market, the description of the product, its marketing-mix plan, financial analysis, etc.
(2006, 1000 words)
The paper reports on Apple’s and Dell’s strategic approaches to their web sales comparing the services offered by each company, their business models, product and web designs, etc.
(2006, 2000 words)
The paper examines the effects of Apple’s iPod success on the music player market reviewing the development of MP3 players, the possible application of the European Competition Law to iPod behaviour, iPod’s competitive advantage, etc. Forecasts are made about Apple’s future development.
(2006, 2500 words)
The paper reports on Apple Computer Inc relating the company’s history, discussing their financial performance over 2001 – 2005, conducting Porter’s 5 forces and SWOT analysis, reviewing Apple’s strategic resources, etc.
(2006, 4500 words)
The paper reports on Apple’s strategy in marketing the digital music player iPod discussing the product’s design, target audience, brand appeal, co-branding tactics, the issues of competition, etc. The current position of Apple as a company is assessed.
(2006, 3000 words)
Linking marketing Communications with consumer behaviour is a strict business imperative. Yet how organisations effectively communicate with their target markets depends largely upon the knowledge they have about the latter. In this regard, in a case-specific analysis, this paper demonstrates how Apple Computer Inc. from arming itself with knowledge of the consumers of portable digital music, markets the revolutionary music technology called the iPod. Then, the paper determines whether or not words-of-mouth communications is factor into the Company’s marketing communications suite for the iPod. To sustain and improve the iPod’s dominance, the current paper advances approaches, in light of consumer behaviour and marketing communications, which Apple Computer could take forward.
(2005, 2000 words)
The paper reports on the global performance of Apple over the past years reviewing the company’s competitors, describing its expansion into music services, financial performance, physical and human resources, capabilities and competences, etc. The success of the iPod, iTunes and iLife is discussed offering recommendations on further innovative projects.
(2006, 2200 words)
In his classic article, ‘Marketing Myopia’, Theodore Levitt (2004) mentions the need for businesses to identify the difference between the process of marketing and the process of selling. Identification of marketing as a customer oriented approach is precious knowledge for managers to stay in business. However, the changing needs of the target market, and the requirement to fulfil these needs, present a plethora of complexities to firms that can act as both opportunities and threats. Moreover, the changing environment, characterized by globalization, trade liberalization, takeovers and restructuring pose added intricacies to the marketing manager. This report assesses the strategies available to businesses in an uncertain world, with the example of Apple Computer Inc., and attempts to lay a strategic map for future growth. References have been made to academic articles as well as recent news articles.
(2005, 2200 words)
This paper provides introduction to MP3 technology, Apple and iPod. Analysis of Success of the iPod is provided through Sales in comparison to other competitors and Reasons for success are discussed. Further report anlyses Core competencies of Apple, Corporate Image, Customer service. Lastly report covers marketing of the iPod, Pricing, Apples product platform; Adaptability to change in technology. The paper concludes with future outlook.
(2005, 2500 words)
The iPod music player is one of Apple Corporations most successful products ever. In 2005, the iPod sales increased by 220% over the year 2004. The company says it has shipped over 30 million gadgets so far with the demand rising steadily. The paper looks at the iPod as a product and tries to understand the reasons behind its immense success. The digital music market is also scrutinised in the paper with the author revealing its major characteristics, such as supply and demand conditions, price and income elasticity levels, market type in terms of competition (monopoly, oligopoly, monopolistic competition etc), bases of competition, product differentiation and so on. The essay concludes with the outlook on the potential ways of the digital music and gadget market development and with the consideration of new entrants that might endanger the iPods market position in the longer run.
(2005, 920 words)
The following essay aims to describe Steve Jobs contribution to Apple Company. Main emphasis is given to the issue of leadership and entrepreneurship, and how it impacts the strategy process.
(2005, 6000 words)
The paper develops strategies to reinforce the position of Apple in the Personal Digital Equipment (PDE) industry. The analysis of the industry is performed with the focus on the MP3 player market, namely, the Hard Disk Drive (HDD) market. The profiles of the Apple Computers Inc. (AAPL) and its follower, Creative Technology (CREAF), are presented highlighting the origins of their success in PDE markets. Potential areas for product development are outlined; strategies for Creative Technology are suggested to ensure its competitive advantage.
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