S/M/285. Volkswagen Golf GTI

The paper reports on Volkswagen Golf GTI relating the company's history and background, describing its market characteristics, reviewing the theory of brand personality, applying it to Golf GTI and critically discussing their brand promotion strategies, i.e. celebrity endorsement, on-line practices, etc.

E/B/191. Dissertation. World car industry: assessment and prospect

The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.

P/B/856. Global and regional strategies of MNE: case study of VW in USA

The paper looks at the dilemma between choosing global and local strategies in a multinational enterprise (MNE) examining the operations of Volkswagen AG’s (VW) in the USA market. Opinions of experts about effective enterprise’s strategies are reviewed; VW’s strategy in the USA is analysed along the lines of distribution, promotion, etc.

P/B/705. VolkswagenÒs global strategy

The paper reports on the Volkswagen (VW) company offering an overview of their history and discussing the implications of their global strategy. Theories of globalisation are reviewed highlighting the role of multinational enterprises, the competitive landscape of the automotive industry, promotional strategies of VW, the companyÒs structure, etc.

C/M/245. The Analysis of Different Advertisements of Kodak, ASDA and Volkswagen Companies

This paper is based on the analysis of different advertisements by Kodak, Volkswagen and ASDA Supermarkets. The author aims to discuss and assess these three advertisements and identify the ways of how the messages of the advertisements have been developed by these companies to appeal to their targeted audience.

P/B/388. Volkswagen New Beetle

The paper reports on Volkswagen (VW) New Beetle revealing its key success factors within the framework of Value, Image, Process and Production (VIPP) analysis outlining innovation strategies used by VW New Beetle and making forecasts about its lifecycle. The competitors of VW New Beetle are identified and described.

P/M/331. Launching new Beetle VW

The paper reports on marketing strategies of the new Beetle adopted by Volkswagen. The author singles out and defines the strategies oriented at targeting and positioning, pricing, product, place and distribution. Conclusions are made about the most advantageous strategies. The ways of enhancing relationships with the dealers are discussed. A forecast about possible contingencies is given.