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(2008, 1100 words)
The paper examines how the IT consultancy company ITS Ltd can provide its clients with IT services and online support. The privacy issues are addressed explaining how the consultancy company can make use of in-house information systems (IS) to gain a competitive advantage in the market and add value to their value chain. Theoretical underpinnings of Management Information Systems (MIS) are used to justify suggested recommendations and analysis.
(2005, 1500 words)
The following work is based on analysis of an interview given by Human Resource Director of New ACMA Engineering LTD, a manufacturing company in Britain. It briefly covers terms, concepts, human resource management, personnel management, recruitment, selection and pays system that shape over all HR policy in the company.
(2005, 3000 words)
The paper investigates marketing services of health-care veterinary focusing on the performance of the Cockburn Veterinary Group (CVG) and drawing comparisons with traditional veterinary services. CVG practices are reviewed including customer relations and clinical staff management, quality management, etc. The theories of relationship marketing are reviewed in relation to veterinary services.
(2005, 3000 words)
The paper offers a proposal for the introduction of Groupware systems at National Vulcan Insurance Group to enhance the companys work practice. The benefits of the systems are highlighted; social and technical challenges of the introduction period are reviewed offering solutions to the key problems.
(2003, 2000 words)
The paper reports on the UK bicycles manufacturer, Flatbottom Ltd. providing an overview of their goals, strengths, weaknesses, strategies, structure and subsystems, and giving recommendations for further planning in order to overcome current business flaws.
(2004, 4000 words)
The paper reports on the effects of the British Railways privatisation relating its history, the procedure of the British Rail privatisation, their structure and performance after privatisation, investment in rail infrastructure, financial profitability, etc. Conclusions are made about the results of the railways privatisation.
(2004, 3500 words)
The paper investigates the concept of organisational structure (OS) using the example of the Astron Group Company and providing a definition of OS, a review of OS types, a structural analysis of the Leicester Astron Division, means of providing vertical and horizontal information flow within the company, links between their structure and strategy, consequences of the structural deficiencies, etc.
(2003, 1500 words)
The paper offers a strategic plan for the Mexican company MariFFin reviewing its problems and suggesting solutions in the areas of production, marketing, communication networks, training programmes, motivation techniques, cultural differences, etc.
(2005, 8500 words)
This dissertation focused on the area of strategic management within the Indian oil industry, based on the case of the Indian Oil Corporation, which is the 17th largest oil company in the world and the No. 1 oil company in India. The literature reviewed examined the key literature on business strategy, competitive advantage and the organisation, the internal and external context of the firm, and the industry life cycle and spectrum of market competition. These areas of theory were used to analyze the performance of the Indian Oil Corporation within the Indian oil industry. This dissertation would be useful for anyone who wants to know about the strategic management literature or know how to apply strategic management concepts to an actual case example. It is also useful in highlighting the general competitive structure of the oil industry.
(2005, 3500 words)
The paper reports on the trade links of the Blades Inc., a US rollerblades manufacturer, with Thailand giving a brief overview of the Thai economy and commenting on the market advantages and disadvantages of Thai exports and imports. The implications of short-term and long-term trading projects are discussed from a theoretical perspective and in relation to the Blades practices in Thailand.
(2005, 6000 words)
The paper looks at the European telecommunications market focusing on the recent performance of France Telecom (FT) and analysing their current strategies, potential successes and failures and the reasons behind them. Strategic alternatives are recommended to improve FTs current competitive position in the areas of investment, customer relationship management (CRM), pricing strategy, marketing campaigns, etc.
(2005, 3500 words)
This report presents the analysis of the 3i Group Plc, one of Europes leading venture capital companies, an equity investor and investment trust. Analyses the importance of strategy formulation, with an emphasis on companys aim for international expansion, in order to achieve higher returns and acquire larger market share, through either buyouts, venture capital through growth investment or share purchases. Presents the application of strategic frameworks of Ansoff, Herfindahl-Hirschman index, Rumelt's strategic tests, Ashridge, Porters generic strategies, and analyses the stakeholders expectations for future growth potential.
(2005, 4000 words)
The paper reports on the organisational culture of the Home Depot Company providing an overview of its history and ideology. The changes in the companys strategy following the change in the governance are discussed on the basis of the theories related to control, standardisation, accounting, leadership, employee moral and motivation, etc.
(2003, 2000 words)
The paper reviews the ratios relevant for a companys performance evaluation, i.e. group operation profit and turnover; current assets and liabilities; changes in accounting policies; cash flow statements. The ratios are used to analyze the performance of AMEYs PLC group accounts over the past years.
(2005, 3500 words)
This paper evaluated the Oxygen Bar from the marketing perspective. The work is divided on four parts. In the first part segmentation and targeting for the business have been discussed. The target groups were designed and evaluated. The second part discusses pricing strategies, applicable for Oxygen Bar and multi segment pricing policy was considered there too. Third part of the report analyses the business from operational perspectives, namely the daily encounters, the business meets, and the ways of managing them for the business smooth running. Staff and approximate prices have been estimated in this part. The fourth part, the promotional campaign was developed for Oxygen Bar and the ways to evaluate the business effectiveness were outlined.
(2005, 2500 words)
This paper analyses the environmental factors affecting the UK Ready to drink sector of the alcohol industry and present arguments for or against the product launch by AM Beverages Ltd. With the application of PESTEL framework, the external environment factors were evaluated and conclusion made about the feasibility of the product launch in the UK. The second part of the paper performs design of marketing plan for the launch of the drink product. This plan includes marketing objective, segmentation, targeting and positioning and product, price, place and promotion (5Ps framework) analysis.
(2003, 4000 words)
The paper reports on BASF IT Services (BIS), one of the leading IT companies, describing its history, organisational structure and strategic positioning. Internal and external analysis of the company is performed using PEST, Porters 5 forces and SWOT models. In conclusion current generic strategies and current growth strategies are analysed using Ansoffs matrix.
(2004, 3500 words)
This paper is based on the case study of Coopers Creek and the New Zealand Wine Industry (Johnson, G. & Scholes, H.K., (2002) Exploring Corporate Strategy: Text and Cases). Part 1 describes the companys formation and development, and its response to the increasingly global market environment. This section also details developments in the New Zealand wine industry and the effect upon the company against the background of the withdrawal of government trade protection and subsidies. Part 2 highlights the operations, international market developments and relationships of Coopers Creek. This article focuses on analyzing the case related with the knowledge of strategic management and tries to answer four questions as follows, using all the information mentioned in the case.
(2005, 17000 words)
Customer loyalty is a central and growing topic in the area of marketing and marketing strategy. The traditional view in marketing has been to focus on acquiring new customers. However, firms are beginning to realise that it can be more profitable in the long-term to focus on retaining existing customers, especially as markets become more competitive. Here, customer loyalty is central to retaining customers. However, there are added complications when firms try to build customer loyalty in an online environment, called e-loyalty. In such an environment, customers look for very different attributes in their retailer than when shopping in the high-street. Focusing on three main players in the UK book market, Waterstones, Amazon and Borders, this dissertation examines two aspects of customer loyalty: First, the differences in customer loyalty in a traditional and Internet environment; second, the relative importance of different factors that affect levels of e-loyalty using an existing conceptual framework. The study involves some 50 research participants, whose data is thoroughly analysed and discussed in light of the literature review. The literature review is comprehensive and discusses the areas of traditional and relationship marketing, customer loyalty, including measures and types of customer loyalty, as well as e-loyalty. The dissertation would be useful for anyone interested in customer loyalty and e-loyalty, as well as the differences between traditional and relationship marketing, for which there is a comprehensive literature review. It is also useful in highlighting how to perform and analyze primary research and then apply those findings to the literature that has been set out.
(2005, 16000 words)
The paper looks at the acquisition of the Dacor Corporation, a US scuba diving equipment manufacturer, by Head NV. Theoretical approaches to mergers, acquisitions and corporate restructurings are reviewed. The reasons behind merger failures are discussed. The impacts of the merger on the positioning of the Dacor brand in the US market are analysed.
(2004, 4500 words)
The paper presents financial analysis of Head NV, Amer Group, and Adidas-Salomon by calculating different financial ratios for the periods of 2001, 2002, and 2003 in order to find out in which of the companies to invest
(2003, 2000 words)
The paper reports on the techniques of the demand forecast addressing the issues of theoretical and practical character. Types of surveys needed in demand forecast are identified; statistical demand analysis is performed on the basis of the data obtained for Technology, Media and Telecom industry (TMT), a target market for the World Class International company (WCI).
(2005, 3000 words)
The paper reports on the performance of the Swiss company Chocoprima, a producer of confectionaries. The profile of the company is presented; the analysis of its activities is performed using various evaluation criteria, namely, the BERI index, the Uppsala model, the International Product Life Cycle (IPLC) theory, etc. The advantages and disadvantages of the so-called piggyback exporting are outlined focusing on export problems.
(2004, 4000 words)
The paper reports on the impacts of globalisation on agri-food industry focusing on the internalisation of dairy production. An overview of internalisation theories is offered. The performance of Glanbia Plc (an international dairy, consumer foods and nutritional products company) is analysed along the lines of its external environment, competitive landscape, management, etc.
(2005, 3000 words)
The paper reports on the Barro Stickney Inc. (BSI), a US based manufacturers representative firm. An overview of the manufacturers representation market is given. The principles of the companys management are discussed; the main strategies are evaluated highlighting their strengths and weaknesses. Recommendations are offered to maximise the BSIs growth efficiency.
(2005, 2700 words)
This paper undertakes a detailed examination of the concept of knowledge management (KM) æ definition, description, key issues and later, links the concept to the real case scenario at Wrexham Independent Buying Group (WIBG). The paper focuses the various challenges enhanced by the rules of new century and contemporary society. Moreover, reviews the link between knowledge management and HRM as well as importance of management information systems and general role of IT. Finally, the Rich Picture is drawn for the WIBG with the following suggestion of a particular new system for Advanced Knowledge Management, considering the importance of the tacit knowledge.
(2005, 2500 words)
This report undertakes an extensive research into the concepts of change, merging the practical and the theoretical aspects. In particular, the report examines the recent changes which took place at Rentokil Initial Plc, examines in quite detail various theories, types and models of change, considers complex adaptive systems and finally, applies the previously named theory towards a possible implementation at Rentokil.
(2005, 4800 words)
This paper analyses various managerial and strategic aspects of the leading hi-fi retailer Richer Sounds. In particular, the report critically addresses and speculates upon such issues as people policies and business strategy, evaluation and critique on organisational behaviour of richer sounds, staff retention as major strategic issue. The report is finalised by personal assessment of strategic HRM module, featuring the gained benefits and obtained knowledge in the light of its appropriateness in ones future professional life.
(2004, 3000 words)
This report will analyse different topics related to international business strategy, covering market analysis, trade and foreign direct investment theories, choices of strategy and structure of firms and finally, international HRM. Owing to the recent trends of Globalisation, the pharmaceutical industry draws the perfect picture to discuss and develop these topics. For this purpose and to narrow the research in the pharmaceutical industry, Switzerland will be considered as the home country with particular emphasis on Novartis. Nowadays, Switzerland has liberal trade and investment policies and is a member of the World Trade Organisation (WTO). Financial services, Pharmaceuticals and Tourism account for the majority of the GDP. The project will take place with the description of a macro-environment using the PEST analysis, then an understanding of the Swiss trading trends according to Porter's diamond theory, followed by an overview of the different penetration and foreign investments using the example of the Novartis experience which will lead to the identification of strategic choices. Finally a brief look at the strategy adopted by Human Resources management
(2005, 3000 words)
The paper reports on the performance of Amul, an Indian dairy company, focusing on its internal and external organisational processes. An integrated supply chain model is applied in the analysis of Amul practices highlighting the company's strategies and the key elements of total quality management (TQM).
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