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(2006, 3700 words)
The paper reports on the online retailer Amzon.com presenting the company's background, evaluating their internal and external environment, analysing strategic decision-making and problem solving approaches used in the company, and considering Amazon's strategic direction after 2004. Recommendations to the company management are suggested. Strategic analysis of the company is supplied in the Appendices using the models of Value Chain, Porter's Five Forces, PEST and SWOT.
(2008, 3000 words)
The paper conducts PESTEL, Porter's Five Forces and SWOT analysis of Amazon UK designing a growth strategy and a marketing strategy for the next twelve months within the framework of the Ansoff's growth matrix and Porter's generic model.
(2008, 3100 words)
The paper examines the environment of Amazon in the UK using the models of PESTLE, SWOT and Porter's Five Forces. A growth strategy for the organization is designed for the next twelve months using Ansoff's growth matrix and Porter's generic model.
(2007, 2000 words)
The paper reports on the Amazon's E-business conducting company's analysis along with the PESTEL model, Porter's 5 Forces analysis, core business model, and SWOT analysis. Recommendations about Amazon's strategy are presented.
(2006, 2500 words)
The paper reports on the relationship marketing principles used by Amazon, WHSmith and Tesco in their Internet marketing strategy. Theoretical approaches to brand value are reviewed discussing functional and emotional aspects of the studied brands. Recommendations are given to companies’ management about their relationships with the customers.
(2006, 3000 words)
The paper reports on Amazon.com e-business reviewing the company’s history and background, discussing the theoretical underpinnings and individual building blocks of their strategy and value map, conducting SWOT analysis, etc.
(2006, 1000 words)
The report looks at amazon.com, one of the most renowned online retailers using the seven C’s framework. The framework has been used to study and understand the interface design choices to implement e-commerce. The seven C’s include courage, consideration, consistency, commitment, clarity, competence and capacity.
(2006, 2000 words)
The paper reports on the current marketing strategy of Amazon.com reviewing the Merchants@ and Amazon Marketplace program, the Merchant.com program and Syndicated Stores program, and conducting Porter’s 5 forces analysis of the company. The generic strategies of differentiation, focus and cost leadership are discussed with reference to Amazon.
(2006, 3000 words)
The paper reports on Amazon, an online book-retailing company, conducting their environmental analysis using PEST and Porter’s five forces model. Internal marketing audit of the company is performed using marketing mix, SWOT and other frameworks. This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".
(2005, 2000 words)
The paper investigates the consumer to consumer (c2c) e-commerce reviewing related theories and comparing them to individual experience in buying and selling through Amazon. Amazon market space is described discussing the concepts of trust, feedback, reputation, marketing, presentation, etc.
(2005, 3500 words)
The paper reports on Amazon on-line retailer describing their background, buyers, markets, web-site effectiveness and success factors in building business-to-business relationships. Market and customer analysis of Amazon is conducted using the 8 question model by Wilson and Gilligan, and the product life cycle (PLC) model. Website analysis is performed using SWOT model. Improvements are suggested to enhance customer loyalty to the company.
(2004, 2000 words)
This paper answers the following questions. Carry out an analysis of where Amazon.co.uk is on the wheel of retailing. Give reasons for your answer. Discuss the future marketing strategies that Amazon.co.uk could employ in order to remain successful or increase their sales.
(2005, 2500 words)
The paper analyses the recent financial problems in the Amazon Company offering recommendations for their international expansion and the reduction of logistic costs. The current situation is reviewed touching on the issues of the market, the product, the competition, etc. and conducting SWOT analysis. Advantages and disadvantages of the suggested strategies are evaluated.
(2006, 850 words)
This report presents a SWOT analysis of Amazon.com. It highlights how Amazon.com remains the worlds largest online retailer, despite increasing competition across the 32 product categories that it now serves. It also stresses how the company may struggle to maintain its aggressive product and geographical expansion as such competition intensifies, which could put considerable pressure on its margins, despite the strength of its business model.
(2005, 17000 words)
Customer loyalty is a central and growing topic in the area of marketing and marketing strategy. The traditional view in marketing has been to focus on acquiring new customers. However, firms are beginning to realise that it can be more profitable in the long-term to focus on retaining existing customers, especially as markets become more competitive. Here, customer loyalty is central to retaining customers. However, there are added complications when firms try to build customer loyalty in an online environment, called e-loyalty. In such an environment, customers look for very different attributes in their retailer than when shopping in the high-street. Focusing on three main players in the UK book market, Waterstones, Amazon and Borders, this dissertation examines two aspects of customer loyalty: First, the differences in customer loyalty in a traditional and Internet environment; second, the relative importance of different factors that affect levels of e-loyalty using an existing conceptual framework. The study involves some 50 research participants, whose data is thoroughly analysed and discussed in light of the literature review. The literature review is comprehensive and discusses the areas of traditional and relationship marketing, customer loyalty, including measures and types of customer loyalty, as well as e-loyalty. The dissertation would be useful for anyone interested in customer loyalty and e-loyalty, as well as the differences between traditional and relationship marketing, for which there is a comprehensive literature review. It is also useful in highlighting how to perform and analyze primary research and then apply those findings to the literature that has been set out.
(2005, 2700 words)
This report presents the analysis of Amazon Companys business practices and its current operations concluded in SWOT analysis. The author also describes the companys external environment through the application of PESTEL and Porters five competitive forces frameworks, to identify industrys sources of competition, and to determine its attractiveness.
(2003, 1000 words)
The paper investigates the reasons for the success of the Amazon.com Company in the online market. The history of the company is briefly outlined; its competitive advantage is analyses using Michael Porter's model and the business model of value clusters.
(2003, 1600 words)
Amazon is at the forefront of integrating e-business systems into every element of the value chain, embracing B2B, B2C, and intra-organisational systems in an attempt to attain sustainable competitive advantages over incumbents within its markets. It has used e-business systems to help it move into international markets through three core internationalisation strategies: Internationalisation by virtue of launching a website; Internationalisation through the establishment of country-specific websites served by country-based operations; and Internationalisation using áe-mediation, whereby customers and suppliers are directly brought together through a country-specific website whose operations are based in another country. Through an examination of these three strategies, the benefits and problems that Amazon, like many companies trying to use e-business systems to help them internationalise, are outlined.
(2004, 2500 words)
This report is based on the Amazon.com case study from Johnson and Scholes. Report consists of LEPEST Analysis of Amazon.com; SWOT Analysis of Amazon.com; Evaluation of the Strategic Alliances and Joint Ventures of Amazon; analysis of Management Style and Culture of Amazon and presents Proposed Strategic Development Plan for Amazon
(2004, 3000 words)
This report provides strategic analysis of Amazon.com (PEST; Porters 5 forces, Key Success Factors and analysis of Resources and capabilities); critically evaluates Amazon.coms strategic choices; critically evaluates Amazon.coms strategy implementation and critically evaluates Amazon.coms strategy, making recommendations. This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".
(2002, 5500 words)
This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".
(2001, 5000 words)
(2003, 2800 words)
This report conducts the PEST and SWOT analysis of Amazon.com. Secondly it is making online book retailing industry analysis (Porter's 5 Forces), investigating into Amazon's strategic capabilities, its generic strategy and its competitive advantage. Suitable objectives from the company were developed and main strategic changes pursued by Jeff Bezos will be outlined and analysed.This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".
(2003, 2000 words)
This report provides brief investigation of company's history, vision and its strategic and objectives. Comparison of Amazon with Barnes & Noble Inc and Wal-Mart is conducted. Report provides Amazon's SWOT analysis and suggests on the specific strategies and long-term objectives.
(2003, 1900 words)
The paper analyses the strengths and weaknesses of the Amazon.com company.
Part of the smart decisions comes from the experience and dedication of upper management. The Internet provides the company the power to remain in business, and as long as the Internet continues to grow, so will Amazon.com.
(2003, 2000 words)
This paper analyses Amazon.com, how company is fulfilling its promises, compares Amazon.com to the other shopping web sites (Yahoo Shopping, Planet Shoppers and Mastercard.com), compares Amazon.co.uk to another online bookstores (Waterstone.co.uk, bol.co.uk and bookstores.co.uk) and comments on the future of Amazon.com.
(2003, 3000 words)
The following report will be analysing Amazon's internal and external environment, making online book retailing industry analysis, investigating into Amazon's strategic capabilities, its generic strategy and competitive advantage. Suitable objectives from the company will be developed and main strategic changes pursued by Jeff Bezos will be outlined and analysed. This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".
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