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(2008, 2400 words)
The paper analyses the financial situation of Pepsi and Coca-cola over 2003 – 2007 reviewing their goals, business orientation, economic, environmental and industry conditions, and conducting financial analysis.
(2007, 3700 words)
The paper examines the features of promoting Coca-Cola, Pepsi and Virgin Cola in the UK supplying general information about the background of each company. Primary research is conducted among the customers of the UK leading supermarkets including questionnaires, surveys and observation. A market overview for the studied drinks is presented comparing their promotion strategies.
(2007, 7000 words)
The paper conducts comparative strategic analysis of PepsiCo and Coca-Cola Co offering an overview of the world beverage market within the framework of PESTEL and SWOT, performing analysis of portfolio and SWOT features of each company, and comparing their marketing campaigns, strategic alliances, health care issues, etc.
(2007, 2000 words)
This report is an attempt to provide a strategy brief for PepsiCo. The report begins by analysing the effect of two corporate issues on the organisation's attempts to grow and develop followed by analysis of its current 'generic strategy', Bowman's Strategy Clock and potential strategic direction. Finally the report culminates with a few recommendations for implementing some of the strategic changes.
(2006, 2000 words)
The paper attempts to explain the various facets of the organisational planning process in context of the global snack and beverage company, Pepsi Co. It provides a PEST analysis, Porter's five forces analysis and a value chain analysis to gain insight into the influence of the external and internal factors on the organisations long-term objectives and corporate plan.
(2006, 3500 words)
The paper examines the mechanisms of creating brand images analysing the attractiveness of Coca-Cola and Pepsi adverts to various target audiences, discussing the effects of celebrity endorsement, and reviewing academic approaches to consumer behaviour, attention grabbing, the hierarchy of needs, consumer lifestyle patters, etc.
(2006, 450 words)
This paper presents overview of PepsiCo and SWOT Analysis which analyses strengths, weaknesses, opportunities and threats of PepsiCo.
(2006, 1900 words)
The paper begins with a brief overview of PepsiCo before diving into a comprehensive PESTEL analysis which examines the macro-environment in which PepsiCo, a world leader in convenient snacks, foods, and beverages operates. This is followed by a thorough analysis through Porter's five forces framework which offers a vibrant understanding of the industry in which PepsiCo competes. Finally, the plus points, failings, prospects and dangers of the company are identified and listed via a SWOT analysis providing a truly global perspective of one of the world's best known companies.
(2005, 3000 words)
The paper offers a marketing research for Pepsi in Nepal outlining factors relevant for their performance including external environmental factors (PEST analysis). Advantages and disadvantages of using Swastik as a franchisee/licensee in Nepal are discussed; recommendations on product positioning, advertising message, communication plan, etc. are made.
(2005, 2500 words)
Marketing analysis of Coca Cola Enterpriser and Pepsi Cola Company was performed in this paper. The marketing frameworks, such as PESTEL, the Porter's Five Forces, SWOT were used for the companies' evaluation in terms of their competitive sustainability and the UK beverage market entry strategy, they should use. Short overview of Coca Cola and Pepsi Co were also introduces. The companies were compared in terms of effective strategy against the barriers and obstacles in the UK beverage market. Final conclusion made short summary and highlight of the key points.
(2005, 2000 words)
This paper contains Pepsi Co company overview; SWOT analysis of Pepsi Co; PESTLE analysis of Pepsi Co and Porter's 5 forces analysis of Pepsi Co.
(2004, 5700 words)
This paper aims to Evaluate the corporate strategy used by PepsiCo to compete with the best in ´big business circlesˇ; analyse the role of PepsiCos in mergers and acquisitions; investigate PepsiCos Globalisation strategy and discuss PepsiCos organisational structure and leadership style. The paper also provides SWOT analysis of PepsiCo.
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