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(2008, 3500 words)
The paper examines the corporate strategies of the chicken and burger bars, i.e. Mc Donald's, KFC and Burger King. The methods of the research are described including the questionnaire, interview and sampling designs. Fishbein's attitude model is used to evaluate the quality of the companies' products and services. Recommendations are suggested to ensure success and competitive advantage of the analysed organisations.
(2008, 1300 words)
The paper presents comparative analysis of McDonald's and Burger King service concepts reviewing academic literature on the relationship between service delivery and customer preferences. Recommendations are suggested to improve the companies' services.
(2008, 2900 words)
The paper examines the potential of Burger King's export to Brazil presenting the company's overview, analysing Brazilian fast-food market, conducting the country's PEST and SWOT analysis, competitor analysis of the market, resource audit, etc. The modes of BK entry to Brazil are described suggesting recommendations about the best options.
(2005, 15 500 words)
The dissertation investigates the drivers of employee motivation (EM) conducting case studies of EM in Burger King and Mc Donald’s. The review of literature provides information about the food manufacturing industry, motivation theories (i.e. Maslow’s hierarchy of needs theory, Herzberg’s motivator-hygiene theory, equity theory), the issues of employee retention, rewards, training and development, etc. The research uses the methods of primary data collection through sampling, interviews and a questionnaire incorporating the findings into secondary data analysis. Conclusions are made about the factors that affect staff motivation thus enhancing their performance and productivity.
(2006, 7000 words)
The paper examines the principles of marketing used by McDonald’s and Burger King with reference to their unhealthy food images and adaptation to new consumer tastes. An overview is offered of the UK fast food industry, the strengths and weaknesses of competing companies in the burger market, etc. Analysis of McDonald’s and Burger King is conducted using PEST and SWOT models. The companies’ marketing action plan is presented providing information on their product, price, place, promotion strategies, etc. Recommendations are made to enhance the companies’ performance.
(2005, 15 500 words)
The dissertation investigates the drivers of employee motivation (EM) conducting case studies of EM in Burger King and Mc Donald’s. The review of literature provides information about the food manufacturing industry, motivation theories (i.e. Maslow’s hierarchy of needs theory, Herzberg’s motivator-hygiene theory, equity theory), the issues of employee retention, rewards, training and development, etc. The research uses the methods of primary data collection through sampling, interviews and a questionnaire incorporating the findings into secondary data analysis. Conclusions are made about the factors that affect staff motivation thus enhancing their performance and productivity.
(2005, 2300 words)
The paper provides SWOT analysis of Burger King as well as PESTLE and Porters analysis of UK fast food industry
(2005, 3200 words)
This paper is divided into three main sections. First, a PESTLE analysis of the UK Fast Food Industry is conducted, which highlights the fundamental changes that the industry is undergoing, in particular, in response to the lifestyle attitude changes of consumers who desire more healthy products. Next, a Porter's Five Forces analysis of the industry is conducted, illustrating the high levels of competitive rivalry in the industry and the growth of the sandwich market, which poses a real and significant threat to the large burger (McDonalds and Burger King) and Chicken (KFC) fast food outlets. Finally, SWOT analyses of McDonald, Burger King and KFC are performed. This highlights the competitive pressures McDonalds is facing as Burger King continues to eat into its market share by capitalizing on strategic mistakes McDonalds made during the 1990s when the company focused on restaurant expansion to the cost of product and service quality. It also illustrates the opportunity that KFC has to take market share from these major burger companies as a result of the wider PESTLE pressures that they have experienced.
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