C/B/1099. Report on Jaguar Cars Limited

The paper reports on Jaguar Cars Limited in West Midlands presenting the company's profile, examining their marketing strategies, financial data for 1997-2006, etc. Strategic analysis is conducted using PESTEL and 7S McKinsey models, and considering share valuation, dividend yield, etc. A power point presentation of the analysis is supplied in a separate file.

C/M/827. Creativity and organisational development

The paper looks at the role of creativity in the development of the marketing mix strategy presenting the example of Jaguar cars and offering a review of literature related to management styles, creativity in organisational culture and employee motivation, creativity in brand development, the features of learning organisations, etc.

C/M/802. Impact of culture on Database Marketing concepts

The paper examines the concept of database marketing (DM) linking it to relationship marketing and considering it with regard to today's automotive industries. Academic literature is reviewed on the theory of marketing mix, relationship marketing, database marketing, organisational culture, etc. A case study of DM in Jaguar is conducted using the methods of primary data collection through interviews and sampling. Conclusions are made about the DM implementation.

C/B/811. Strategic analysis of Jaguar cars

The paper presents strategic analysis of Jaguar Cars (JC) Limited based on the study of the internal and external forces influencing JC's position, and conducted within the frameworks of PESTEL, Porter's five forces, McKinsey 7S, SWOT and Ansoff Matrix models.

P/B/446. Strategies of Jaguar UK: analysis and suggestions

The paper reports on the strategies of the UK car company Jaguar covering its history and conducting environmental analysis, PEST analysis, market analysis, analysis of competitors, co-operators, resources and purposes. Amendments to Jaguar strategies are suggested, including the mission statement and perspective strategic options in product development, overseas expansion, customer focus, etc. Methods of the strategies implementation, monitoring and control are offered.

S/OM/22. The critical success factors in designing Jaguar's supply chain at Halewood - What are the further risks and challenges

This paper deals with the critical success factors in designing the supply chain of Jaguar's production site at Halewood. It analyses the overall concept, product design and processes, the internal and external logistics, investments, and the process design and HRM perspective. Moreover, it discusses likely future risks and challenges which relate to a culture change programme, Jaguar's supplier park, the supplier involvement, flexibility and performance measuring.

P/B/267. SWOT and PEST analyses of Jaguar UK

This paper presents company overview of Jaguar UK, PEST and SWOT analyses of the company.