S/B/389. Strategies Implementation Analysis for Costa Coffee

The paper reports on the UK based company Costa Coffee presenting an overview of the trends in the UK coffee market, the company's marketing strategy, partnerships, financial performance over 2002-2004, franchising and licensing, strategy implementation, organisational structure, operational process, etc.

C/F/187. Whitbread Plc Financial analysis

This paper analyses the performance of Whitbread for the period between 2005 and 2006. A ratio analysis is the main part of the paper. However, others aspects of business are also explored: such as corporate governance, social responsibility and intangible assets. The paper uses the data to support a potential investment decision on the company assets.

C/B/534. SWOT Analysis of Whitbread PLC

This paper aims to draw the understanding of theory and practice of a business strategy – SWOT analysis. The study uses Whitbread PLC, the UK-based company specializing in hospitality business, to explain the use of the business model. SWOT analysis works effectively in practice when it is used along with other business models, including PESTEL and Porter's five forces analysis.

S/M/195. Dissertation. Coffeebar experience and Customer Loyalty

The dissertation investigates the experience of Costa, Starbucks, Café Nero and Coffee Republic coffeebars. The background of coffee bar culture is described; literature is reviewed on the theories of branding, consumer behaviour, hierarchy of needs, customer loyalty, services marketing, etc. The main features of coffee bars are identified; employee-to-customer interactions are described; the issues of product and service quality are addressed. Deductive and inductive research methods are used on the basis of primary data (interviews, questionnaires, observations) and secondary data analysis. Conclusions are made about the managerial implications of the research findings.

C/B/189. The acquisition of Premier Lodge by Whitbread Hotels Group: a success or a failure?

This paper highlights the main problems and suggests potential benefits of hotel mergers and acquisitions in the case of the recent acquisition of the Premier Lodge hotels by the Whitbreads Group (the owner of Travel Inn brand), under a new name or Premier Travel inn. The report identifies the nature of the organisational objectives and strategic panning of the Whitbread Hotels Group in this deal, the problems and impacts of operational planning and human resource management on the outcomes of the acquisition.

S/B/48. Audit and Strategic Analysis of Whitbread PLC

This report provides an audit of Whitbread PLC, examining its position as a corporate parent with a primary responsibility to its shareholders and whose main company strategy is to deliver value to them by increasing like-for-like sales, by achieving year-on-year profit growth and by driving return on capital employed. Moreover, the report presents PESTEL analysis, SWOT analysis and The Strategic Clock framework analysis for Whitbread PLC.