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(2006, 5500 words)
The paper examines the project for an oral care product innovation introduced by Gillette. The company's history and background are reviewed; their PESTEL and value analysis is conducted; the issues of Gillette's brand identity and innovation strategies are discussed focusing on the new product development.
(2006, 2000 words)
The paper analyses the methods of global vs. local advertising reviewing literature on the marketing communication theory, and comparing advertising strategies for various brands including Apple iPod, Procter and Gamble (P&G), etc. used in Chinese and British markets.
(2006, 950 words)
This paper presents overview of Procter and Gamble (P&G) and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Procter and Gamble (P&G).
(2006, 950 words)
This paper presents overview of Procter and Gamble (P&G) and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Procter and Gamble (P&G).
(2006, 9000 words)
The dissertation investigates the multi-market strategy of Gillette reviewing the trends in the fast moving consumer goods (FMCG) industry, relating the history and background of Proctor and Gamble and Gillette (SBU), the companyÌs competitive environment, PEST and SWOT characteristics, goals and objectives, etc. Recommendations about GilletteÌs further market expansion are offered suggesting strategies in pricing, products, promotion, distribution, marketing communications, etc.
(2006, 2000 words)
The paper addresses the issues of brand image and brand awareness defining the concept of Ëbrand equityÌ, and reporting on the portfolio of individual product brands used by Procter and Gamble (P&G). The strengths and weaknesses of Ëone product, one brandÌ strategy are discussed.
(2006, 3500 words)
The paper reports on the performance of Procter and Gamble (P&G) conducting the companyÌs external analysis within the framework of PorterÌs Five Forces, and internal analysis of their strategic and financial management, SWOT features, trends in consumer targeting, etc. Recommendations are offered about P&G geographical focus, market segmentation, etc.
(2006, 2400 words)
Procter and Gamble, a leading multinational consumer products company, operates in a competitive global environment. Through PESTEL analysis, this paper examines the factors affecting that business environment. The industry analysis is then presented with the help of a detailed PorterÌs five forces analysis. Finally, this paper analyses P&GÌs strengths and weakness and also the opportunities available in the global markets as well as different threats being imposed before P&G. This will help in understanding how P&G can leverage its strengths to take advantage of the opportunities and remove its weaknesses to thwart the imposed threats.
(2006, 2000 words)
The paper reports on Max Factor Cosmetics Company relating their history, discussing the brand name value, and making prediction about the trends in the company’s future development.
(2006, 3500 words)
The paper reports on Procter and Gamble (P&G) reviewing their re-organisational program launched a few years ago, discussing the reasons behind the re-organisation needs, the financial indicators of the company’s performance, their competitive environment, etc. Recommendations are offered in the areas of organisational culture and structure, marketing strategies, HRM, etc.
(2006, 1000 words)
The paper discusses the cost of capital in Procter and Gamble (P&G) evaluating the review of P&G’s Weighted average cost of capital (WACC), stating the importance of P&G’s performance analysis in comparison with other companies, discussing the applications of the CAPM model, etc.
(2006, 3000 words)
The paper reports on Procter and Gamble’s (P&G) programme ‘Organization 2005’ aimed to improve P&G’s competitive position in the global market. The virtual web’s characteristics of the programme are reviewed; P&G’s performance is compared with that of their competitors offering recommendations about their production, advertising, HR, marketing, etc.
(2006, 2500 words)
The paper reports on Procter & Gamble (P&G) reviewing the company’s background, organisational structure, business model, critical success factors, entrepreneurial architecture, leadership style, etc. The company’s initiatives in knowledge management, relationship marketing, etc. are outlined.
(2005, 4000 words)
The paper investigates risk management proving definitions and classifications of risk and offering a case study of annual reports and risks at Procter & Gamble (P&G). Risk exposures at P&G are reviewed; methodologies for risk measuring are outlined.
(2005, 2300 words)
In order to compare the strategies used by B2C organisations and B2B organisations to manage their customer relationships, this paper has explored the techniques at the Debenhams group of stores and by Procter and Gamble. It has been found that technology has enabled both organisations to gain knowledge about its customers and subsequently to improve the quality of the service and product offer. The key differences are that consumer relationship building will tend to be less personal and unlikely to progress to the top of the loyalty ladder, as there are so many more customers, but organisations can aim to develop supporters and advocates of their offer; whereas B2B relationship building relies on developing close partnerships with their customers in order that they can both benefit from increased consumer sales. It has been found that customer referrals, endorsements and spreading the work are extremely important forms of consumer behaviour for a company. (Christopher et al: 2002; page 49)
(2004, 1000 words)
The paper provides information on the Gillette company operating in the shaving industry. Business practices of Gillette are analysed within the framework of the SWOT matrix. Factors contributing to the company's competitive advantage are outlined. Recommendations are given about Gillette's market strategies.
(2004, 4000 words)
The paper investigates the launching of the Pert-Plus brand by Procter and Gamble (P&G) on the European shampoo market. European business and competitive environment is described; P&Gs Pert-Plus competitive advantages are outlined. A review of the case study including brand tests is given; positive factors of launching the new product in Great Britain are outlined.
(2005, 5000 words)
Procter & Gamble (P&G) is one of the major players in the consumer goods industry. P&G is a manufacturer of a wide range of household and personal care products, which include a significant number of leading brands, sold in more than 140 countries globally. This report will focus on P&G and will analyse their approach to adopting horizontal and vertical relationships in response to the pressures of competition and buyer bargaining power. The report contains several frameworks including porter's 5 forces analysis, value chain analysis, strategic mapping, GE/McKinsey Portfolio Planning Matrix and Business Unit Competitive Advantage.
(2004, 4000 words)
This essay looks at the Procter and Gamble's green marketing strategy and identifies to what extend the company efforts towards environmentalism marketing are driven by cues from it customers. The environmentalism marketing is considered as part of the corporate social responsibility and the most recent theories about environmentalism marketing are analysed and critically appraised.
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