C/B/1021. International Marketing and Management: Honda in Europe

The paper examines the European market strategy for Honda reporting on the background of the market through situation analysis, conducting market analysis for Honda within the framework of SWOT and using the PESTLE model to describe the target markets in European countries. Recommendations for Honda are suggested along the lines of the 4Ps marketing mix.

E/B/279. Honda: the power of dreams

The paper reports on Honda Motor conducting their strategic analysis along the lines of PESTLE, Porter's Five Forces and SWOT models. The company's success factors are identified; Honda's strategies are discussed from the perspective of product development, supply chain management, HRM, financial performance, etc.

E/B/191. Dissertation. World car industry: assessment and prospect

The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.

P/B/795. Honda’s history of success and collaboration

The paper reports on Honda Motor Company relating their history, the reasons behind the company’s success in ‘attacking’ the US motorcycle industry, etc. The theories related to competitive advantage are reviewed applying them to the analysis of Honda’s strategy. Collaboration in automobile industry is described including the merger of the German Daimler Benz and the American Chrysler, the alliance between the Japanese Nissan and the French Renault, etc. focusing on Honda’s history of collaboration.

C/B/149. Overview of Honda's Operations in China

The report addresses specific attention to the Honda's operations in China. Carefully looking at the economic state of China and its automotive industry, the competitive advantages employed by Honda to enter the market and successfully stay there, various measures of company's very success in this particular market as well as related to the overall picture. Finally, the report is critically evaluating the current company's position in order to attempt to predict its future in terms of ten year period in China.