C/HR/177. Executive Coaching: Learning from Pizza Hut (Report + Reflective Report)

Executive Coaching in recent years has become a useful tool of performance enhancement and managing change in organisations. This paper discus the coaching process by using the 5 step executive coaching model developed by Smither and Reilly (2002) to analyse the case of Pizza Hut. A comprehensive literature review is also done on the research on executive coaching to date. Qualitative data is drawn from secondary sources that include books and scholarly articles published in reputable journals. The paper concludes that coaching is a useful way of performance enhancement, however it requires top management commitment, motivated employees and creation of a feasible environment that facilitates learning and rewards improvement in performance.

P/M/404. Marketing Communications Plan for Pizza Hut introducing ‘healthy option pizza

The paper reports on the advertising of a new product, namely, a ‘healthy option children-targeted pizza launched by Pizza Hut. The current position of the Pizza Hut in the UK market is described; the performance of the company is analysed using SWOT and PEST frameworks. The main objectives, strategies and tactics of the advertising are outlined; justification for media selection and advert scenarios is offered.

E/M/14. Marketing Communications Plan for Pizza Hut

This paper explores the problems of obesity and develops a communications strategy for Pizza Huts new healthy pizza "Bounce". "Bounce" is going to be aimed at children aged 4-10. The 'Bounce' pizza will include healthy ingredients like low salt, organic produce and fruit juice. Our aim is to refocus Pizza Huts image with the help of launching "Bounce" into the market using a range of media. Pizza Hut has allocated ?2.5m to develop a communications strategy for the launch of "Bounce". The money will be used to implement media coverage of the product by using newspapers, magazines, TV, radio and billboards; to increase product awareness and interest. The SOSTAC model has been used to analyse, develop, execute and monitor the marketing communication plan. Tools such as pest, swot and 4p's evaluate the companies marketing strategies have also been used within the SOSTAC framework.

P/B/266. SWOT analysis of Pizza Hut

This paper presents overview of Pizza Hut and SWOT analysis of Pizza Hut

P/B/265. Pizza Hut: Strategic Analysis and Strategy Formulation

This report aims to provide extensive analysis of Pizza Hut concentrating on its background, history, business structure; current market position and future perspectives. Second part of the report is suggesting appropriate strategy for the future and considers implementation issues.