S/M/279. Strategic marketing analysis: Gucci

The paper reports on the Gucci brand reviewing their history, conducting Porter's Five Forces Analysis of the competitive environment within the luxury industry, analysing Gucci's market along the lines of its segmentation, targeting and positioning, conducting internal audit of their resources and capabilities, and arguing whether the company should use a uniform global strategy.

S/B/202. Strategic analysis of GUCCI Group

The paper offers strategic analysis of the Italian fashion company Gucci relating their background, conducting Porter's Five Forces analysis of the industry and the company analysis within the framework of the Ansoff matrix, SWOT, etc. The behaviour of luxury customers is reviewed with reference to Gucci's practices, culture and global strategy.

C/M/212. Dissertation. Marketing Communication Strategies and International Luxury Brands: A Comparative Study of Gucci, John Richmond and Missoni

This dissertation investigates the effectiveness of Gucci, John Richmond and Missonis marketing communication strategies. As major international luxury brands with very different types of customer, company size and marketing budget, this highlights the varying strategies that luxury brands employ to attempt to attract customers. The dissertation uses both qualitative and quantitative research methods, which involve interviews with representatives of the three luxury brands, a focus group with luxury brand users and questionnaires given out to customers of luxury brands. It provides a detailed literature review of the marketing communication and luxury brands literature. It would be useful to anyone interested in using mixed research methods or wanting to know about marketing communications, luxury brands or any of the three case companies (Gucci, John Richmond and Missoni).

Y/B/18. Analysis of the Gucci Group

The paper in its core analyses Gucci Group in terms of assessing its past and current financial status as well as making projections for the future. The report investigates and analyses Gucci's retail strategy, provides SWOT analyses and critical evaluation of its products portfolio. In addition, its highlights Gucci's advertising methods and suggest the room for improvement. Overall, the report is of a very practical nature and offers some well-thought conclusions and recommendations on company's current status and future improvements.