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(2008, 1200 words)
The paper explores the financial and non-financial performance of Easyjet, the European low-cost airline, analysing their financial ratios for 2006-2007, conducting strategic analysis using the model of PEST and discussing the company's competitive advantage.
(2008, 2900 words)
The paper provides a marketing plan for EasyJet aimed to strengthen the company's position in the market and tailored to the company's actual organizational situation and market environment. The core business of EasyJet, i.e. low cost passenger flights within Europe, is analyzed assessing the environment where EasyJet operates, and using strategic frameworks of PESTEL, SWOT, marketing mix, Porter's Five Forces, etc.
(2008, 4300 words)
The paper offers a feasibility study of easyJet's market entry to Asia presenting an overview of their business, goals and objectives, strengths and weaknesses, customers / clients, etc. Market and competitor analysis is conducted describing the company's marketing strategy, premises, equipment, location, resources, technology and innovation, key people, profit and monthly cash flow forecasts, critical risks, etc.
(2008, 20 000 words)
The dissertation examines the core competencies of successful low-cost airlines with a focus on easyJet seeking to identify how they manage to sustain their competitive advantage. The work is based on secondary research of annual reports, presentations, etc. The data obtained on the performance of the low-cost airlines is subjected to mathematical and statistical analysis. The review of literature touches on the concept of core competence (CC), CC on low-cost airlines, CC of EasyJet; the features of HRM in the airline sector; the management of maintenance, repair and overhaul (MRO) activities; the issues of customer service delivery; financial and operations performance of easyJet over 2005-2007, etc. Conclusions are made about the challenges faced by European low-cost airlines, and the efficiency of their costs management.
(2008, 13300 Words)
The dissertation investigates the changes in modern airline industry after the terrorist attacks of 9/11 analysing the causes and consequences of the advent of cheap short-haul (SH) flights to small and medium size destinations. Literature is reviewed on the UK airline industry with the focus on the short haul airlines. The situation on the SH market between 2002 and 2006 is analysed using the model of Porter's Five Forces, the Diamond model, core competencies analysis, value chain analysis, etc. The factors influencing short haul airline markets are identified; the analysis of the major SH carriers is conducted including easyJet, RyanAir, bmi, and Jet2.com. Conclusions are made about the logic behind the budget airlines and the future trends in the short haul airline market.
(2008, 2500 words)
The paper proposes research into the requirements of the airline sector and the core competences of low-cast airlines with the focus on easyJet. The objectives of the study are formulated; the methods of research are described as secondary research with quantitative and qualitative data assessment. The ethical issues of the research, its timescale and resources are identified.
(2008, 2300 words)
The paper offers a research proposal into the strategy of easyJet suggesting a critical assessment of its sustainability. The position of the company in the low-cost airlines industry is discussed; the aims and objectives of the study are outlined; literature is reviewed on the theoretical approaches to strategic management; research methodology is described suggesting the use of exploratory case study based on primary data collected via interviews and a structured questionnaire; the timescale of the work is identified.
(2008, 2500 words)
The paper examines the concept of advertising effectiveness critically discussing related literature from practitioner's and academic perspectives and comparing a short-term view on the success of individual ads with a wider range of factors taken into account from the academic perspective. A case study of easyJet advertising policy is considered.
(2008, 3000 words)
The paper examines the strategic management of easyJet, using the ISDABS model and considering how the model can help companies in understanding their market environment and internal forces in order to formulate strategies in accordance with their resources and environment.
(2008, 2700 words)
The paper examines the techniques of effective advertising for easyJet new credit card (CC) reviewing theoretical approaches to advertising, and exploring the nature of the Unique Selling Proposition (USP) with regard to easyJet CC. Advertising media are suggested; the objectives of the easyJet CC advertisement are outlined; the effectiveness of the storyboard is argued. A power point presentation of the study is supplied in a separate file.
(2006, 4000 words)
The paper examines the financial performance of British Airways (BA) conducting ratio analysis of their annual report for 2005 and comparing the financial data with those of the easyJet. A brief overview of BA and easyJet is presented; simplified break-even analysis of BA is conducted; the problems and obstacles of the company are identified.
(2008, 2500 words)
The paper is a research proposal into the contribution of core competencies (CC) to the success of low-cost airlines, particularly, easyJet. The background and the academic context of the research are presented highlighting the CC of easyJet and low-cost airlines. Research objectives are outlined; research approaches, design and methods of data collection are described; the issues of the validity and ethics of the study are considered; the timetable and resources are defined.
(2007, 4600 words)
The paper examines the topic of strategic planning and information systems critically discussing a number of models, frameworks and approaches to strategic planning and aligning business objectives with IS/IT. The applications of IS/IT in strategic planning are illustrated with the case studies of Tesco, easyJet and Coca Cola.
(2007, 1600 words)
This paper discusses the valuation of easyJet, a low-cost airline operating in the UK, and mainland Europe. The details of the valuation are discussed including the key assumptions in the discounted cash flow such as easyJet beta and comparison with competitors, and forecast assumptions. The calculation of the WACC is also explained, and a scenario analysis is presented.
(2007, 2000 words)
The study analyzes the case of easyJet and its response to social and environmental concerns. It explains the concept of social responsibility and its importance within the aviation sector with special reference to easyJet and low cost carriers. It examines the ways in which easyJet is tackling the issues of corporate social responsibility by analyzing its strategies and business processes.
(2007, 1000 words)
This paper briefly examines the marketing mix (product, price, place and promotion) of the two leading low-cost, no frill airlines, easyJet and RyanAir. In so doing, it highlights the similar approaches that both airlines adopt.
(2007, 1600 words)
Low cost carriers (LCC) accounted for 24% of airline capacity within Europe in 2006 (Alloway 2007). And RyanAir and EasyJet, Europe's number one and number two budget airliners respectively, are accounting for most of that growth. So how do they stack up to each other? And how can they improve their competitiveness? This paper analyses low-cost market segment, business models of the companies, target consumers, analysis of competitors, critical success factors, competitive positioning and SWOT analyses of EasyJet and RyanAir.
(2006, 4000 words)
The paper reports on the position of EasyJet identifying the company's stakeholders and analysing EasyJet's strengths and weaknesses. Porter's five forces analysis of the company is conducted; the features of the job design and their effects on the employees are outlined. Theoretical approaches to the problems of staff efficiency and service quality are reviewed with reference to EasyJet's practices.
(2006, 3000 words)
The paper reports on the operations strategy (OS) of EasyJet defining OS content and process, outlining OS perspectives and analysing the OS of EasyJet.
(2006, 4000 words)
Through a deepen analysis of easyJet, its main competitor Ryanair and their environment, the objective of the report is to bring out the competitive advantages of easyJet. Afterward, it is shown how these competitive advantages are strong. The report reveals that its both main competitive advantages are the business positioning, and the service quality - brand image. Then, these ones are qualified as, important in short term for the first one, and capital for the second in a long term view. Finally, some recommendations are proposed. The recommendations about the business positioning are to keep this competitive advantage until a real changing within the industry. However one of the recommendations advises against the investment. The recommendations about the other competitive advantage are more about the ways to get 'Sticking consistency' and to link service quality to the brand image. Globally, the goal of this report provide the ways in order to bring out the competitive advantages of a company and finally to provide some recommendations about those.
(2006, 2700 words)
This work looks at how factors in the macro-environment can influence the behaviour of easyJet customers in its markets over the next five years and undertakes an analysis of easyJet customers establishing the profiles of three different customer types that it serves. Then an analysis of how the marketing mix varies according to the profiles of the three different customer types follows and the work ends with recommendations for change to the marketing mix of each customer profile in light of the current and predicted changes identified.
(2006, 2500 words)
The paper examines CRM strategies used in low-cost airlines presenting an overview of the air travel market, addressing the problems of online booking, and analysing the strategies of customer relationship management in Ryanair, EasyJet and bmi baby.
(2006, 2000 words)
The paper reports on the performance of the European no-frills airline EasyJet conducting the company's shareholder, external and internal analysis within the frameworks of PESTLE, Porter's 5 forces, SWOT and Value Chain models. Strategic options and objectives of EasyJet are discussed identifying the best strategic choice for the company's future development.
(2006, 3000 words)
The paper reports on the performance of easyCruise reviewing the background of easyGroup, describing easyCruise products, discussing the company’s ‘no-frills’ strategy and conducting analysis along the lines of the marketing mix, SWOT and Porter’s Five Forces models.
(2006, 3000 words)
The paper reports on Easyjet providing an overview of their current expansion strategies, market standing, business portfolio, financial position, etc. The use of the cost-leadership strategy by the company is assessed discussing alternative strategies that may contribute to EasyJetÌs increasing expansion.
(2006, 3500 words)
The report is aimed at investigating the e-commerce strategy adopted by EasyJet, one of the prominent low-cost and no-frills European Airline. The report has been sectioned into introduction, organizational context, industry analysis, company analysis, description of e-commerce strategy, assessment of e-commerce strategy and recommendations. Models like PEST, Porter’s Five Forces and SWOT have been used in order to provide an in depth analysis of the research under consideration.
(2005, 3000 words)
The paper examines theoretical approaches to competitive advantage (CA) reviewing definitions of CA models, value-creating activities, support activities, cost leadership strategy, etc. The performance of EasyJet and RyanAir is analysed from the CA perspective.
(2004, 16000 words)
The dissertation examines the performance of low cost airlines focusing on the strategies that make low fares possible and offering an overview of the air traffic industry including regulations on its liberalisation, the European single market, the Third Country routes, the strategy of flag carriers, the development of the European low cost carriers, etc. Comparison is made between direct and indirect operating costs of easyJet and British Midland airlines (BMI), and between the current fares of Ryan Air and BMI. Research methods include primary data collection through a questionnaire and a consumer survey. Conclusions are made about the competitive advantage of the low cost airlines and their leadership strategies.
(2006, 2000 words)
The paper reports on the European operations of the British Airways (BA Connect) and easyJet comparing their marketing strategies, strategic choices, competitors, etc. PEST, SWOT, product life cycle and other models are used (in the Appendices).
(2006, 3000 words)
The paper examines the performance of EasyJet conducting the company’s analysis (using PEST, SWOT, Porter’s Five Forces and other models), reporting on the areas of concern, reviewing their financial performance (using liquidity analysis) and comparing it to that of Ryanair and British Airways. EasyJet’s strategies in cost leadership are discussed
(2006, 2000 words)
The paper reports on the Easy Jet marketing management reviewing the company’s resources and capabilities and conducting analysis using SWOT and Porter’s Five Forces models. A short-term marketing strategy for the company is recommended.
(2005, 18500 words)
The dissertation aims to investigate the validity of Michael Porter’s theory in the airline industry conducting a case study of EasyJet. The review of literature includes Porter’s generic strategies (GS), GS critique, contingency and transaction-cost approaches to GS, the ‘value for money’ paradigm, the threats of specialised strategies, etc. Research methodology is described using ‘research process onion’ including research philosophy, approaches, strategies, data collection methods, etc. Primary data is used to collect information (through a questionnaire) on British Airways (BA) and EasyJet’s operations. Conclusions are made about the advantages in the strategy and performance of EasyJet as compared to BA.
(2006, 2500 words)
The paper reports on the development of EasyJet providing information on their history, current situation, success factors, market growth strategies, sources of income, European airline industry, development directions, strengths and weaknesses, etc.
(2006, 1900 words)
This paper examines the role that an information strategy and information audit has in easyJet and how such a strategy has been applied. In discussing the role and value of information in organizations and its contribution to strategy at all levels, the paper distinguishes between data, information and knowledge. Briefly examining the information, technology, systems and people resources in easyJet, the paper asks whether the company has the appropriate resources to implement its aims and objectives, and the role that information plays in this process.
(2005, 2000 words)
The paper reports on the issues of marketing service in EasyJet reviewing marketing theories applied in the companys practices, i.e. the model of tangible and intangible components of an airline company, service encounters and service quality, techniques of maximizing customer service, etc.
(2005, 2000 words)
The paper reports on the airline industry using the elements of PESTEL and Five Forces analysis. Success factors in the low cost airline sector are identified; core competences of Easy Jet are reviewed aiming to identify whether their competitive advantage is sustainable.
(2006, 700 words)
The report presents a SWOT analysis of easyJet, which saw another year of strong growth and added opportunity through the expansion of its route network. However, the report also highlights how the company is facing increasing pressure from both traditional and low-cost airlines. As a result, it is suggested that easyJets future performance will be decided by how well the company implements its business strategy, maintaining a low cost base, establishing itself on key routes and developing its management team to support the advancement of a growing airline.
(2004, 3000 words)
The paper reports on easyJet as part of easyGroup providing information on their fleets, airports, routs, websites, financial assets, human resources, marketing strategies, etc. The position of easyGroup diversified into six businesses is assessed using BCG (Boston Consulting Group) matrix.
(2005, 2500 words)
This essay undertakes company financial performance analysis for two major competitors in a low cost airline sector in Europe: EasyJet and RyanAir. First, company analysis is conducted, which highlights the differences between the business strategies, then short overview of past stock market performance is given, followed by comprehensive financial statement analysis based on the annual reports for the last 5 years (2000-2004). The final part of the research paper devoted to the company analysis from investors viewpoint; it discuses future developments within the sector and makes final investment recommendation. Some of the key questions answered within this work are: What is the difference between the EasyJet and RyanAir corporate strategies? Which company had better performance in the recent past? What developments are expected in the low cost airline sector within the next several years? Which company has better chances to succeed in the future?
(2005, 7000 words)
The dissertation aims to analyse the changes in shareholder wealth and share performances due to the announcement of the board change of the EasyJet Plc. The dissertation examines the unexpected component of the management-turnover announcement reflected in the returns on its shares. The results of current research suggest that effects of management turnover on share price performance must be angered by the organisational context of the change. (Further information is available on request)
(2005, 4000 words)
Companies such as Amazon, Blockbuster and Netflix in the US have brought online DVD rental to millions of homes. Customer can now subscribe to services that allow them to watch more movies for less, from a wider selection, with no late fees and without needing to visit a high street store. Following their success, a large number of companies have launched such services in the UK. These include US competitors, Amazon and Blockbuster. However, the UK market is led by the venture capital backed start-up, Video Island, which provides online DVD rental through its own brand, ScreenSelect, and so-called ‘white labels who draw on Video Islands back office systems and other services. These include national brands like Tesco, MSN and easyGroup. This paper looks at the implications and challenges that easyGroup, in the context of its competitors, faces in entering this increasingly competitive market. More specifically, it focuses on the challenges that its unique, pay-as-you-go pricing model has on its supply network and how it can overcome these issues to ensure the successful long-term delivery of its services.
(2005, 6000 words)
An evaluation of the European budget airline industry, the external factors that influence it and the operating environment. Major focus on the organisational strategies implemented and followed by both EasyJet and Ryanair. SWOT analysis and significant events and history for both companies. Conclusion is dealing with long term prospects for the budget sector and the two respective companies within it.
(2005, 2600 words)
This report presents an analysis of the EasyJet's marketing mix on the possibility of entering Chinese airline market prior to Olympic Games 2008. The author suggests various ways beneficial for the company in entering the new market based on Porter's five competitive forces that represent different entry barriers and the potential impact on the company's strategy.
(2004, 2500 words)
This report highlights the major impacts of globalisation on the performance of airline industry. The author illustrates the benefits and challenges caused by the globalised market, by presenting a profile of the most successful European budget airline- EasyJet.
(2004, 4500 words)
This comprehensive report applies PESTL and Porter's Five Forces models and examines EasyJet's strengths and weaknesses to provide a thorough company and environmental/industry analysis and to reveal opportunities and threats that can emerge for the company during its further development. The paper suggests the strategy the company should adopt to continue its sustainable growth and proposes ways of its competitive positioning. The report concludes with recommendations on the implementation of the core strategy (activities/programmes, organisation of marketing, control, performance objectives).
(2005, 2900 words)
This report presents comprehensive and detailed SWOT, PESTEL and Porters 5 Forces Analyses of easyJet.
(2005, 4500 words)
This report presents a full analysis of UK No-Frills Airline Market, in a form of PESTEL analysis and Porters five forces, governing competition in the industry. Five main low cost airlines performance is also evaluated and presented in individual conducted SWOT analyses.
(2004, 2000 words)
This report analyses the low-cost airline industry, where companies like RyanAir and EasyJet operate. It consists of industry overview, Porter' s 5 forces analysis of low-cost airlines and PEST analysis of Low-cost airlines.
(2004, 3500 words)
This report presents strategic analysis of easyJet. It consists of company overview, analysis of mission statement, Competitive Analysis (Porters five competitive forces), Marketing Mix of easyJet, PEST Analysis of easyJet and no-frills airlines, SWOT analysis of easyJet, analysis of Strategic Issues facing the airline Industry and easyJet in particular is made.
(2003, 11500 words)
This dissertation aims to assess the influence of marketing on the low cost airlines in the UK and Europe. The following questions are approached: How easyJet do their marketing and how can marketing add value to the company? Is price (low price) an important and significant factor nowadays in customer decisions making and affecting their purchasing behaviour compared to the other factors, such as: the other 6 P's? Can airlines secure their positions by advertising\branding? A comparison with the other services industries (e.g. banking & supermarkets) and the goods industries (e.g. automobile) is made. The paper focuses on easyJet - one of the largest low costs carriers in Europe, which has merged with Go - another dominant low costs carrier (a subsidiary of BA). Having no methodology and primary research this dissertation accesses how easyJet do their marketing and what strategies they pursue that make them and the other low costs airlines successful. Strategic analysis of easyJet (PEST and Porter) is also present in this dissertation. Apart from that it is examining the related issues and areas on how they operate in a 'niche' market compared to the traditional flag carriers. Several suggestions and improvements to the current strategy are outlined for the easyJet to pursue in the long term, in order to compete successfully on the market. Further information about this dissertation is available on request.
(2003, 1000 words)
This paper analyses the marketing mix of easyJet: Product, Price, Place, Promotion, People and Processes.
(2003, 200 words)
(2002, 1900 words)
Conclusion: To conclude the comparison of these two companies as an opportunity to invest it should be said that RyanAir PLC has better investment potential, then EasyJet. Despite that EasyJet PLC had loss in amount of almost ?10 m in 2001, now it has better financial results. This happened because of acquisition of GO Company in the August 2002. EasyJet is valued at ?1.4bn with a share price of 366p while Ryanair is capitalised at ?2.7bn and has a share price of 455p (www.thenews.co.uk). The decision to invest into Ryanair PLC was taken on the basis that EasyJet has to incorporate Go's operations and it would be difficult to see that process being completed without any problems. It will, however, benefit from further cost savings once Go is fully incorporated. Following EasyJet's acquisition moves, RyanAir is clearly now the much lower risk proposition and is the better opportunity to invest within the UK low-fares airlines market.
(2002, 3500 words)
This report will look sequentially at four important angles of the airline industry, from a marketing perspective, which should allow us some insight into the low-cost airline industry. These comprise: the nature and of competition in the market and how competitive advantage is sought; an Industry analysis; a customer analysis; and finally a section detailing how PEST changes might affect the market over the next few years. The PEST analysis will focus heavily on the technological aspects, since these represent some of the most important issues that easyJet can have an immediate impact upon.
(2003, 3300 words)
Considering the business and competitive environment up to 1999, evaluate the overall attractiveness of the budget airline sector; Critically upraise the strategies pursued by Stelios Haji-Ioannou over the period of the case, and assess to what extent they allow EasyJet to compete successfully in the airline industry.
(2003, 3200 words)
This report presents the analysis of EasyJet and no frills airline industry. It analyses the nature and extent of competition in the market and how competitive advantage is sought, Outlines the Porter's 5 forces analysis of no frills airline market, makes Customer Analysis of Consumer buyer behaviour in the no frills airline and particularly for EasyJet, Gives PEST analysis of no frills airline market, conducts the comparative analysis of the websites of five airlines (EasyJet, Go, Buzz, British Airways and Virgin) and gives the conclusion to the matters discussed in the report.
(2003, 2000 words)
The purpose of the following report is to diagnose the financial health of the easyJet PLC. In order to do so, first of all, the industry and company overview will be done. Secondly, the number of financial ratios such as liquidity ratios, profitability ratios, gearing ratios, and investment ratios of the easyJet PLC for 2002-2003 will be calculated and compared using the publicly available annual interim report. Further, the analysis of the estimated financial ratios and comments with brief conclusions will be presented.
(2002, 3500 words)
This report analyses the market environment of easyJet via PEST and Porter's 5 forces frameworks; internally easyJet is analyses via SWOT framework and organisation is evaluated in terms of its existing and potential customer base. Customer care initiatives that easyJet has in place are examined and the technologies that it currently makes use of for marketing are also discussed.
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