P/M/803. History of Mini and BMW branding strategy

The paper examines the history of the Mini car discussing the reasons behind its success and decline in the UK, its acquisition by BMW in the 1990s, the advantages and disadvantages of using existing brand names for new products, etc.

P/B/335. Strategic Analysis of Mini

The paper reports on the subsidiary of the BMW, Mini. The performance of Mini is investigated within the framework of Macro-environmental audit, PESTEL analysis, Perceived User Value (P.U.V) analysis, SWOT analysis and Porters five forces paradigm. Possible limitations, critical success factors and the issues of competitive rivalry are identified with the aim of providing recommendations for future business strategies.

P/B/255. Strategic Analysis of Mini Copper (US Market)

This report presents strategic analysis of Mini Copper, focusing mainly on US Market. Report analyses marketing strategy of Mini Copper, online marketing and Developing the Mini's Marketing Campaign. Report also presents Mini's SWOT; PEST and porter's 5 forces analysis; Value chain analysis; implementation of Ansoff Matrix; development of marketing strategies; McKinsey's 7's Strategy and analysis of financial performance of Mini. Report ends with analysis of findings of the analyses; recommendations and conclusions.