E/B/249. TNC may adopt a number of marketing strategies in host economies. Critically examine some of these strategic options

The paper looks at the role of TNC (trans-national corporations) in the economy of a host country identifying the features of TNC and illustrating them with the example of Levi Strauss & Co. International marketing activities and strategies of MNC are examined; SWOT analysis of Levi's international marketing strategies is conducted.

S/M/258. Taking an organization with which you are familiar, Identify the extent to which the customer is central to the business. To what extent, if any, does the organization takes its cues from 'buyers' and how appropriate is customer orientation as a concept here?

The paper examines the concept of customer centrality in relation to Levi Strauss's strategy reviewing academic definitions of the concept, the factors effecting customers' buying behaviour, the strengths and weaknesses of Levi's, their competitive advantage, etc.

P/EI/56. Levi Strausss: e-commerce problems and solutions

The paper reports on the use of ‘business to consumer (B2E) e-commerce by Levi Strauss reviewing the development of the companys website and analyzing the reasons behind their failure, i.e. the channel conflict, a diluted brand image, changes in consumer behaviour, etc. Recommendations are given for Levis customer retention.

E/M/35. Advertising jeans: analysis of target group and marketing strategies

The paper studies the effects of jeans advertisements on the target groups buying behaviour discussing the risks involved in the purchase, the role of fashion opinion leaders, the influence of cultural and social values, etc. The evaluation of Levis Anti-fit Campaign in 2004 is made highlighting the aspects behind the companys message and their marketing strategy.

E/M/22. Levis market segmentation: critique and suggestions

The paper is a critique of the Levis segmentation of menswear market; mistakes in market targeting, segment evaluation, product positioning, marketing mix development, etc. are identified. External and internal market analysis for Levi is conducted.

P/EI/53. Levi-Strauss: experience in e-commerce

The paper examines the strategies of entering the e-commerce market looking at the specific features of product offerings in electronic marketplace and the factors for a successful e-venture. The performance of Levi-Strauss & co. in the e-commerce arena is analysed highlighting the reasons for its e-venture failure.

P/M/314. Dissertation. Branding in the fashion industry

This dissertation aims to analyse and assess branding strategies of two companies operating in the fashion industry: Levis and Diesel and to investigate the degree of success of each branding strategy. Literature review of this dissertation discusses the concepts of branding, implementation of brands; brand building and development. Methodology of the dissertation uses questionnaires as the tool for primary data collection and analysis of findings enables the author to draw important conclusions on the topic of the research.

S/M/37. Levi's Co. International Marketing Mix Strategies

The report covers an analysis the Levis companys marketing mix strategies in general and international, examines the economic, legal, and cultural dynamics of European and Japanese markets, includes company SWOT analysis

P/M/382. Levi Strauss and the Jeans market

The paper is devoted to the study of consumer behaviour and marketing environment relating to the jeans market. The current competitive stance of Levi Strauss is discussed highlighting its problems concerning image making, quality evaluation, physical and social environment of the buyers, etc. Primary research data obtained from the questionnaires are analysed. Recommendations are given on the basis of the research findings.