|
(2008, 4900 words)
The paper presents an international marketing plan for the introduction of mobile phone products of Carphone Warehouse to Italy. Market and competitive environment of the company is described using SWOT and PLESTIE models, discussing the modes of market entry, formulating marketing objectives and marketing strategy, and outlining action programmes, budgets, controls and performance measures.
(2008, 3000 words)
The paper compares and contrasts the marketing activities and approaches of two organisations, Tesco's US business and Carphone Warehouse, discussing their customers, market segmentation, the use of relationship marketing and marketing communications mix.
(2007, 2000 words)
The paper analyses the marketing practices of the Carphone Warehouse offering an overview of their marketing function and suggesting recommendations on improving the marketing organisation of the Carphone Warehouse.
(2007, 900 words)
The paper offers a project proposal for a strategic marketing analysis of Carphone Warehouse presenting the background and rationale of the project, formulating its aims and objectives, discussing literature to be reviewed, describing the research methods and outlining the project timetable and resources.
(2007, 3600 words)
The paper addresses the issues of marketing in the company Carphone Warehouse (CPW) with the focus on the function of human resources management, its impact on the marketing function and implications for the firm. The HRM theory is reviewed with reference to CPW. The impact of research developments on CPW is considered discussing the change in the relationship between human resources and marketing.
(2007, 2000 words)
The paper reports on the strategy and of Carphone Warehouse (CPW) presenting their overview, examining the trends in the telecommunications market with the emphasis on the UK mobile phones market, discussing the websites of Internet mobile phone retailers and conducing analysis of CPW within the frameworks of PEST and Porter's Five Forces models. Recommendations to the company management are suggested.
(2007, 2000 words)
This paper analyses the marketing within a specific organisation, the Carphone Warehouse. The first section provides an overview of the marketing function of Carphone Warehouse. The second section assesses the marketing function of the Carphone Warehouse. The final section provides recommendations in improving the marketing organisation of the Carphone Warehouse.
(2007, 2000 words)
The paper offers a case study of the termination of business between Carphone, an independent mobile phone retailer, and Vodafone, a mobile network provider. Carphone is experiencing a fall in market shares although it has been making profits in recent times. This fall in the market trend is also a result of the bad performance (with customer services) of their broadband services Talk Talk. The paper suggests strategies for operations, marketing and finance. References are made to a wide variety of books and journals; several strategic observations are offered in conclusion.
(2007, 15 500 words)
The dissertation investigates the current and former financial strategy of Carphone Warehouse (CPW) presenting the company's background and history, describing the nature of their business, comparing CPW performance to that of Phones 4U, etc. CPW's position in the mobile communications market is estimated using analytical models of Product life cycle, Four Ps, Boston Matrix, Porter's Five Forces, PEST and SWOT. The research methods include qualitative and quantitative analysis of CPW financial data using the elements of primary and secondary research. Conclusions are made about the strategy of the company outlining their financial perspectives for the future.
(2007, 600 words)
This discussion deals with several management and organizational issues of Carphone warehouse including the strategic management approach to the free internet access offer to its Talk-Talk customers. This would necessarily involve identification of the organization's key stakeholders as all stakeholders should be assessed in terms of power and interest and their relationship with the event in the case. The organization's value activities are also identified and an environmental analysis is done with a detailed resource audit, applied to a value chain analysis.
(2006, 7000 words)
The paper reports on strategic audit of Carphone Warehouse (CW) reviewing literature on the theory of audit, investigating the reasons for CW's acquisition of AOL, etc. Current position, performance and strategy of CW are analysed using MOST model, Boston matrix, SWOT model, etc. The issues of CW corporate governance are addressed; methods of evaluating the company's strategy are suggested.
(2006, 970 words)
This paper presents overview of Carphone Warehouse and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Carphone Warehouse.
(2005, 2500 words)
The paper reports on the current situation in the British telephone industry assessing the monopoly of the British Telecom (BT) network (the loop) and describing their position with regard to the competitors, e.g. NTL, Cable, Carphone Warehouse, etc. Barriers to the UK telephone market entry are discussed; the features of an oligopolistic market are analysed.
(2006, 3200 words)
The report provides a comprehensive analysis of both internal and external factors relevant to the Carphone Warehouse, Europe's largest mobile phone retailer. The author starts by examining the macro-environment in which the company is operating (PESTEL), goes on to describe the attractiveness and competitiveness of the industry (Porter's Five Forces) and concludes by identifying the company's strengths and weaknesses as well as opportunities for its further development and potential threats (SWOT). Where appropriate, recommendations are given as to what steps the company might consider undertaking to continue its growth.
(2004, 3000 words)
In this research paper, I have analysed the organisation The Carphone Warehouse, using different models like The Competitive Advantage Model by Michael Porter, Organisational Configurations Framework by Henry Mintzberg, Five Forces Model by Michael Porter, Core Competencies of Corporate Strategy by Hamel and Prahalad and the Boston Consulting Group Matrix.
(2004, 600 words)
The paper analyses the strengths, weaknesses, opportunities and threads of Carphone Warehouse
|
