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(2008, 1100 words)
The paper examines the concept of facility management (FM) showing that the functionality of the built environment is ensured by integrating physical workplace with people, business administration, technology, etc. FM is shown to include property management to cover such activities as waste disposal, security, parking, etc. Wembley Stadium case study is used as a framework to illustrate the FM concept.
(2005, 7000 words)
The dissertation reports on Marsh Inc. (Marsh), a subsidiary of Marsh & McLennan Companies Inc. (MMC), the world's biggest insurance broker, focusing on the consequences of the lawsuit filed against both companies by the New York State Attorney General Eliot Spitzer. The literature review covers the details of the scandal providing commentaries and forecasts. The research methodology is based on various sources of information, namely, strategy books, newspapers, journals, Internet, Marsh official websites, etc. External analysis of the Company is performed within the frameworks of PEST/PESTEL model and Porter's five forces model. Internal analysis includes SWOT, stakeholder mapping, strategic capability framework, etc. Financial situation at Marsh is argued to be an example of a general trend in the corporate world. Conclusions are made about the problems facing blue-chip companies in the USA and in the global market.
(2003, 3000 words)
The paper seeks to evaluate the feasibility and outcome of the reorganization project launched by Albion Ceramics, a UK tableware manufacturer, to improve the company's poor performance. Sensitivity, uncertainty and risk analysis is performed covering the problems of factory reshaping, company culture, production practices, share price changes, etc.
(2005, 2000 words)
The paper reports on the performance of Waterford Crystal, a crystal glass manufacturer, in the US market. The concept of marketing research is identified in general terms followed up by the marketing research of the company's branding, consumer behaviour, market segmentation, etc.
(2003, 14000 words)
The report addresses the problems of a worldwide recession in the power generation industry that took place at the beginning of the 21st century focusing on the performance of ATCO group, a corporation engaged in Power Generation, Utilities, and Global Enterprises. A literature review provides the background for the insights in the company's history, the situation in the gas and electricity sectors at the turn of the century, Demand-Side Management (DSM) programs and a market analysis for ATCO Energy. The company's competitors in Canada are discussed; its market strategies and unique selling points for products and services are analysed; the current financial situation is described.
(2005, 2000 words)
The paper examines the situation in the UK toy market focusing on the performance of Worlds Apart, a toy making company, and its recent innovative product - an inflatable bed (Ready Bed). Strategic issues related to launching the product in the American market are discussed, including SWOT analysis, Porter's Five Force analysis, etc.
(2004, 4000 words)
The paper reports on the results of a micro and macro environmental analysis performed at the Pakistani mobile phone company Paktel Limited. The history and the market environment of the company are reviewed; the profile of the company is described along the lines of PEST, SWOT and Porter's Five forces model. Changes in the demographic environment in the country are examined to provide the background for the regional analysis of buying behaviour.
(2001, 4000 words)
The paper reports on the performance of the French telecommunication company Alcatel covering its main business strategies. Portfolio analysis of the company is performed; the organisation's resources and capabilities are analysed using SWOT, PEST, Ansoff matrix, marketing mix, etc. Market entry options are discussed.
(2003, 4000 words)
The paper reports on the performance of Sanex liquid soaps in Spain presenting an overview of the reasons for its success. Market research for the product launch conducted in various countries is evaluated; launch results are discussed. The problems related to market research are outlined; international market strategies are analyses using Michael Porter's 5 Forces framework.
(2004, 3000 words)
The paper looks at the concept of 'term loan' analysing the risks involved in starting up a small business. A case of the Wenford Security Services (WSS) is analysed addressing the issues of leasing, venture capitals, grants, sources of finance, etc. Financial options to be considered by the company over a 5-year period are discussed.
(2004, 4000 words)
The paper examines the situation in the UK bread market looking at the present trends in bread industry and centring on the prospects for the Warburtons Company to enter foreign markets. Macro-economic and micro-economic factors relevant to Warburtons' overseas expansion are reviewed. The analysis of the company is performed using the models of SWOT, Porter's 5 Forces, 12 C's, Value Chain Analysis, etc.
(2005, 4900 words)
It is a very broad work with coverage of many topics in financial management and corporate finance. It can be very useful for those who need to know how to calculate WACC, what kind of limitation it has and what other factors are related to that? The paper is constructed as a questionnaire. The majority of the questions are focused on financial management, investment management and capital structure problems. The optimal capital structure is calculated in the paper with comparing its adequacy in the real world environment. There is also a question about comparing debt and equity financing. The relationship between WACC and CAPM is also covered. There are also some calculations about the company's budget estimation, some information about whether the company should raise money on an emerging market and something about venture capital as a way to raise money. Some of the questions are refer to problems of optimal WACC in some countries with explanation of risk/uncertainty, systematic and specific risks of the markets. All calculations are provided in the interactive tables (to open it just double click on it).
(2005, 3500 words)
In this coursework broad range of practical skills in accounting and finance is covered. It contains creating of financing statement for a company (balance sheet, income statement, and cash flow), ratio analysis (including analysis of profitability, liquidity gearing etc.), cash flow budgeting and analysis of performance of a real company from hotel industry (First Choice Holiday plc year 2003). The paper contains interactive tables which can explain the calculations for a curious student if he clicked on it (in excel format) that make the paper appropriate for self studying.
(2004, 2000 words)
The paper analyses the corporate culture of Sportasia, a UK non-unionised business with principles of partnership. The strategies of the company are described along the lines of the employees' rights and responsibilities, including the issues of individual commitment, employee protection, development opportunities, etc. The key principles of Sportasia, namely, collaboration, collective effort and mutual gain are discussed. The problems that the company might face in the future are outlined; suggestions about changes in management style are offered.
(2004, 3000 words)
The paper looks at the business of marketing exchanges, or the market of business to business. The functions of marketing planning are outlined with the focus on Bloomberg Business that is analysed within SWOT and Ansoff Matrix frameworks. The strategies of media advertising and market expansion are discussed; the target market segments (SMART) are outlined. Conclusions about the risks and benefits of the business are made and recommendations are supplied for the business management.
(2005, 2500 words)
This is the analysis of the way marketing research might contribute into the development of the specific operational strategy which will meet both market needs and corporate objectives. The analysis shows the way the research helps to segment customers, define their preferences and align service concept accordingly. The paper reviews the application of the key performance objectives on the example of the micro-operations of the Brussels Airport. Finally it provides a comparative analysis of two products in order to identify the important marketing mix elements that shall be used to position each of these products to target customers.
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