C/M/819. Organisational change in Thames Valley University

The paper examines the organisational change in the Thames Valley University (TVU) featuring the history of the University and discussing the policy of the UK Government towards higher education, the growth of TVU over the last decade, the changes in their management policy, and the TVU strategic plan.

C/M/825. AG Savings and Loans Association: problems and solutions

The paper looks at the strategic and organisational challenges facing small and medium enterprises (SME) presenting a case study of AG Savings and Loans Association (AGSLA). The company's areas of concern are identified; the likely outcomes of their downsizing are examined; strategic options are suggested to improve the current situation.

C/B/1063. Explanation of business plan and justification for requested bank loan

The paper presents an explanation of the Fitness Fever business plan providing information on the purchase of the fixed assets, business partners, inventory, accruals, etc. to support a request for a bank loan. The need for the requested loan is justified analysing the company's forecasted financial statements and pricing strategy.

C/B/214. Case Study Analysis: ?Unravelling a profession: the case of engineers in British regional electricity company

The paper critically analyses the following case study: ?Unravelling a profession: the case of engineers in British regional electricity company (Coastline Electric). The analysis has been based on the issues of power and control in the case study. In the paper has been used the concepts, theories and tools of analysis learned from the literature review to explain the case study and to support and deepen the analysis of it. The paper critically discusses the change process, the change of organisational culture and its impact on power shift, the lost opportunities of TQM and other determinants of power shift. At the end some recommendations for improvement have been outlined

P/B/302. Report on the performance of Viacom

The paper reports on the performance of communications company Viacom analysing its external and internal environment. Macro-environmental analysis is performed within the PESTEL and Porters Five Forces frameworks. Viacoms portfolio of business is evaluated to outline the company's strengths and weaknesses. The author believes that the research could help Viacom to devise a strategy that will ensure its profitable growth. The paper is supplied with appendices containing more data about Viacom and its competitors.

P/B/301. Diabetes and Beta-Care: problems and solutions

The paper investigates the reasons for the declining market share of Beta-Care, a UK company that operates within the pharmaceutical industry and specialises in medical diagnostic equipment. The paper claims that changes in eating, working and exercise patterns are leading to the growth of diabetes. Diabetes segments the market into Type 1 and Type 2; the Type 2 market includes the elderly people of African or Asian origin living in the UK, mostly the overweight and pregnant women. This is the target group for Beta-Care because they must pay for the equipment, which might give the company an opportunity to recover. The author performs SWOT analysis of Beta-Care; brands, prices, budget and channels to the market are analysed. The paper ends up with recommendations for the company's re-generation.

S/HR/41. Recruitment, selection and development of employees in a Recruitment Company People plc

The purpose of this report is to evaluate a small public limited companys recruitment and selection policy, and evaluate its approach to recruiting, training and developing future managers and leaders. Initially the report will focus on the sources of power within the company, review its current and future recruitment strategy and evaluate their recruitment and selection policy, in line with best practice. In particular, the author will investigate how the power dimensions in the organisation in relation to diversity and recruitment.

P/M/305. Strategic Analysis of Geest and Tilmanstone

The paper looks at one of the UK leading fresh-prepared foods companies, Geest, and at its salad sector ? Tilmanstone. The analysis of the company's strategies is conducted to highlight their strengths and weaknesses. The paper focuses on the Mission Statement that is studied on the basis of the Polygon of Purpose method developed by Chaharbaghi & Lynch. The analysis of the company's market environment, primary and support activities is performed. The paper concludes that Geest and Tilmanstone are able to cope with the arising problems, and gives several recommendations that may help the company to achieve market leadership. The paper consist SWOT, PEST, Porters 5 forces and Value Chain analyses.

P/M/304. The entry of CULT Scandinavia into the UK market

The objective of the dissertation is to study the entry of a Scandinavian energy drink CULT into the UK market. The aim of the analysis is to outline the market potential for stimulant drinks, CULT Scandinavia entry strategies, prices and the prospects of promotion. Research methods include primary qualitative techniques and reviews of textbooks, reports and corporate information displayed on the CULT website. The paper examines the profile of CULT Scandinavia presenting an overview of its history and market peculiarities and making forecasts about prospective sale volumes. The performance of the main competitors (Red Bull, Red Devil, etc.) is described, followed by a consumer overview, product description, distribution and price analysis, and the promotion issues. Conclusions are made about the high competitiveness of the UK market, the age of typical customers, low levels of price sensitivity, and price elastic demand.

P/B/293. Fazer Group performance on the Swedish market

The paper investigates the performance of Fazer Group Company (FG), a Finnish international food retailing organisation, focusing on the current problems the company is facing on the European market. The paper gives a general overview of the FG chocolate business outlining its history, product range, etc. in the framework of internal and external analysis. The author then examines chocolate market in Sweden discussing its distributional, technological, economic and political aspects and conducting SWOT analysis. In conclusion it looks at the impact of the new European Union agreement on the chocolate industry in Europe, namely, increased competition that is affecting the Swedish market. Recommendations are given to minimize the threats of the competition for FG.

P/M/301. E-marketing plan for Giant Bicycle Company in the UK

The paper expresses concern about the limited online presence of Giant Bicycle Company in the UK and examines the ways of using the Internet as a channel of selling. Having described the profile of the Company the author goes on to analyse its activities along the lines of SOSTAC planning, Internet marketing environment and Pestel referencing. The use of the Internet in the UK is outlined and a detailed analysis of the UK bicycle market is presented. Proceeding from these observations the author comes up with the evaluation of Giant Bicycle Company performing SWOT analysis and looking at customers, intermediaries and competitors of the company in the UK. The study ends up with outlining an E-marketing plan for Giant Bicycle Company. The paper is supplied with illustrative tables, figures and diagrams.

P/B/291. Strategic Analysis of Kikkoman

The paper opens with an overview of the Kikkoman company's history that dates back to the 6th century when soy (shoyu) was first introduced in Japan. The author then describes the company's current operating environment applying various modes of analysis: PESTEL (focusing on Political, Economic, Social, Technological, Environmental and Legal issues), PBV (resource-based review), SWOT (analysing Strengths, Weaknesses, Opportunities and Threats) and financial analysis covering the period from 1989 to 1995. The paper concludes that in spite of the existing problems Kikkoman is financially healthy; several recommendation are given that might ensure the company's competitive advantage.

P/F/226. Fuller Smith & Turner: Financial analysis and financial comparison with main competitors within 2000-2003

The paper presents analysis of financial ratios of Fuller Smith & Turner company for the period 2000-2003. Then the paper analyses the annual reports of the company for same period of time, compares the financial performance of the company with the main competitors, and analyses the forecasts of independent analysts.

P/B/290. Analysis of Activities of Ahold food retailing company on the Polish market

The paper examines Ahold food retailing activities in Poland. After an overview of the historical and operational profile of the company, the author goes on to analyse its performance on the Polish market showing how the company's activities have been expanding since 1995, and highlighting the reasons for the Ahold's high efficiency (e.g. a well-developed logistics and distribution network). A special focus is given to the Ahold's entry into the market in 1995; the problems that faced the company are outlined and explained by the difficulties of the transition period that Poland was undergoing at the time. The paper concludes that Ahold is doing very well in Poland, and has only foreign competitors on the Polish market.

P/M/291. The implication of marketing tools and concepts in the Not-For-Profit (NFP) sector for successful business.

This report presents analysis of marketing excellence in the Not-For-Profit (NFP) sector. For this, the National Society for the Prevention of Cruelty to Children (NSPCC) is taken for scrutiny. The organizations strategy and operational plans are analysed to highlight whether the company is successful in the market. The marketing mixs ?6Ps (Process, People, Place, Pricing, Promotion, Philosophy) framework is used for this. Next, the benefits, which the NSPCC provides to other companies interested in partnership, are analysed. Finally, the paper evaluates the organisations marketing management in terms of cost effectiveness.

P/F/223. Merger in the EU: Telia Sonera case

This paper considers Telia Sonera as a result of a potential merger case in the EU, from the marketing perspective. First, after presenting of the telecommunication market pool, it examines each of the pre-merged companies (Swedens Telia and Finlands Sonera) from the perspectives of business, finance and corporate situations. Next, it analyses the factors behind the merger and shows the advantages, the final company obtained at the strategic level by the aim of BCG (Boston Consulting Growth-share matrix) marketing tool and at the financial level; the numerical examples of the market shares and financial incomes are given there. Finally, the lawfulness of the merger was considered through the examination of the merger actions correspondence to the EU legal issues, which considered competition situation, pricing and effect on the whole company.

P/F/221. Analysis of Dee Valley group Plc and East Surrey Holding Plc for investing advantage

This paper performs a financial analysis of two companies: Dee Valley group Plc and East Surrey Holding Plc with the aim to estimate a potential for investing to them. The analyses are made on the base of financial statements data: the balance sheet, cash flow, income data, the calculations and the annual reports data. The profitability ratios (ROCE, ROE), the companys leverage, cash flow and market data are interrelated and do highlight the companies performances. As the conclusion, the comparative analysis of the companies financial performances is made and the best of them in terms of investing potentiality is defined.

S/M/61. Organisational Analysis of Chinese Medicine Centre - Herbal Inn

This essay is discussing the organisational analysis of the Chinese medicine centre - Herbal Inn. It refers to the organisational structure, organisational hierarchy, organisational culture, decision making processes, leadership style, job description, HRM policies in general, communication patterns and presence of total quality management. For conducting an in depth structural and operational analysis, the manager of Herbal Inn was interviewed for the study.

P/M/281. Analysis and Strategy Development for Abracadabra

This report aims to provide comprehensive strategic analysis of Abracadabra, a small company specialising in fabric printing and embroidery works. Report outlines analysis of the company; analysis of competition, Marketing Mix as well as development of options and recommendation of future growth strategy for the company to achieve long-term success.

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