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(2007, 3700 words)
The paper examines the marketing communications strategies and a mix of three major fashion brands in the UK, H&M, Zara and FCUK, comparing their strategies and mix in order to illustrate how successful the companies are relative to each other, i.e., how successful they are in winning the competitive battle
(2004, 1000 words)
The paper reports on the French Connection United Kingdom Company (FCUK) reviewing their history and problems. Strategic suggestions are made on the basis of SWOT, PEST and Four Brand strategies analysis to help the company restore their competitive advantage.
(2005, 4500 words)
The paper analyses the reasons behind the declining sales of French Connection United Kingdom (FCUK) providing their SWOT analysis, background overview, market research, etc. Quantitative and qualitative research methods are combined; primary data is collected through a questionnaire. Recommendations are given to regain the companys lost market share.
(2005, 1200 words)
This paper examines the e-business of FCUK and Burberry e-engines. The core capabilities, web pages design have been discussed. The web sites pitfalls were examined in details in terms of speed, environment, convenience, privacy, security, access and availability, reputation, trading policy, advertising, and customer involvement. The paper concludes with giving recommendations for the business performance improvement.
(2005, 11000 words)
This dissertation is primary concerned with case study of the FCUK, and in particular, use of branding and shock advertising strategies and techniques by this organisation on its way to success, which however, as it has been identified by the researcher was somewhat very turbulent and complicated, i.e. the company has made a number of major mistakes and faced many scandals, so that even now its position remains relatively unstable ? all of this is detailed in the literature review. The dissertation is based on the results of the secondary research by the means of reviewing various sources of information as academic, so the practical. In more particular terms, the dissertation reviews various aspects and angles of branding with a specific attention to the brand extension and use of emotions in branding based upon the controversial advertising. The researcher engages into number of discussions as subject to cultural impacts, ethics, use of controversial advertising, importance of demographics and general assessment of the companys activities up to the present day as well as providing some predictions for the future. The theme of this research is providing enough room for further expansion and improvement, in case you may consider to do so, perhaps, as the subject to any changes which may take place in regard to the activities of FCUK.
(2004, 2500 words)
This report analyses current strategy of French Connection (FCUK) and provides recommendations for future strategy improvement. Strategic tools used for analysis are: competitor analysis; Marketing Mix, SWOT analysis; PEST analysis and customer profiling. Apart from that overview of French Connection (FCUK) as a company is being made.
(2004, 4400 words)
The paper presents an analysis of French Connection Group plc. The company profile, divisional and geographical analysis, currency exposure, Profitability ratios, long-term finance - solvency, cash flow analysis, short-term finance - solvency, French Connection Group plc- investor's ratios, general retailers - Investor's ratios, price multiples valuation, cash flow evaluation, and conclusion on whether to buy or sell French Connection Group's shares are presented
(2003, 2000 words)
This report analyses the promotional campaign of FCUK. It consists of campaign overview, media, challenge, solution, approach, target audience, image, analysis of different mediums employed by the campaign and complications for managers.
(2003, 2500 words)
This report analyses the range plan at FRENCH CONNECTION (FCUK) at two different branches and compares one garment with four other competitors. Further information is available on request.
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