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(2008, 2000 words)
The paper examines the concepts of corporate social responsibility (CSR) applying Carroll's model to the CSR practices of the oil giant Shell. Shell's economic, legal, ethical and philanthropic approaches to CSR are critically evaluated discussing their overstatement of oil reserves and human rights abuses in Nigeria. Recommended are suggested to improve the company's poor CSR image.
(2008, 2500 words)
The paper considers Vroom and Yetton's decision making model and how it contributes to the leadership and decision making theory. Comparisons are drawn with other decision making theories, i.e.Vroom and Jago's decision model, behavioural theory, etc. The applicability of these models in organisational setting is considered.
(2008, 2000 words)
The paper addresses the problems of culture and diversity management in a multi national organisation reviewing theoretical approaches to corporate culture and analysing the practices of Shell during the company's culture change including the creation of a diversity-planning team, diversity councils, etc.
(2007, 960 words)
The paper offers a critical evaluation of the role of leadership in effective change management looking at Shell, Siemens and Daimler Chrysler's experiences of change management to explore the theories and practices in managing change. Approaches to cultural change are examined including the views of Lewin, Schein, etc. Theoretical underpinnings are applied to the companies under study.
(2007, 1900 words)
The ICI is a relic of an old industrial corporate body. Its environmental policies have room for modernisation. This leaves the ICI vulnerable to environmental scrutiny. This report relates the ICI's environmental policies against those of BP and Shell petrochemicals and establishes methods for policy improvements.
(2006, 3500 words)
The paper reports on the Shell Group offering an overview of the oil industry and analyzing Shell's performance in the UK over the past years, their future strategy, financial framework, the changes in the oil market, the position of OPEC, the effects of deregulation, etc.
(2006, 2500 words)
The paper reports on the environmental performance of the Shell Oil Company reviewing theoretical approaches to sustainable development, environmental performance indicators, etc. Social evaluation of the company is presented discussing the impacts of their activities on human health. The significance of environmental and social reporting is highlighted.
(2006, 3000 words)
The paper reports on Shell’s corporate strategy focusing on the new centralised approach to their international marketing communications. The company’s market position is identified using McKinsey matrix; their centralised brand and communication strategy is described focusing on the advertising campaign. The effectiveness of the collaboration between Shell and the international advertising agency J Walter Thompson is evaluated. Recommendations are made about further directions in Shell’s strategic development.
(2006, 6000 words)
The paper examines the issues of adaptation to change in corporate culture of the 21st century focusing on the problems of corporate planning, managerial approaches to enhance achievement, the role of tangible and intangible assets, the value of human resource, etc. A case study of analytical and scientific planning in Shell is conducted; the relevance of reputation, knowledge, morale, empowerment, etc. for organizational success is highlighted.
(2006, 2000 words)
The paper examines the issues of health and safety (H&S) contracts reviewing the breaches of H&S in Shell, discussing the nature of a psychological contract, legal requirements in regards to H&S, etc.
(2006, 1500 words)
Royal Dutch Shell plc is one of the most worldÒs most respected companies, mainly due its wide global presence and its focus on sustainable environmental and community development. This report uses the basic framework of the stakeholder theory to analyse ShellÒs contribution to stakeholder involvement in Nigeria and the role of the government as well as local community in aiding Shell to promote ethical business practices in the region. The Ogoni issue and Niger delta remediation issues are discussed and ShellÒs role in community development and increasing stakeholder participation has been analysed. The report identifies relevant stakeholders (related to their operations in NIGERIA) and analyses the impact on them. Also it identifies the measures taken by the company (in regards to environmental and social issues toward OGONI people in Nigeria/how did Shell respond?) and evaluates their effectiveness
(2005, 3100 words)
Following essay undertakes company cost of capital and capital structure analysis for two major players in energy sector: BP and Shell. The paper presents evidence on how different models: CAPM, Discounted Dividend Valuation Model and Earnings Yield method can be applied in practice for estimation cost of equity. The shortcomings and advantages of each model are thoroughly discussed through the paper. The final part of the research is devoted to analysis of the capital structure of the companies; it highlights the recent changes in the capital structure and discuses possible developments. Some of the key questions answered within this work are: What are the shortcoming and advantages of each model? What is the dynamics of the capital structures of both firms over the recent past? How the Weighted Average Cost of Capital can be calculated for Shell and BP? What impact differences in financial gearing have of the cost of capital?
(2005, 6000 words)
This paper outlines the strategies of BP Solar, part of the BP Group and Shell Renewables, a strategic business unit of the Royal/Dutch Shell Group. These strategic business units operate within the alternative energy industry, which is considered to be the future of the global energy industry, currently oil-dominated. The paper sets out the varying strategies of the two companies, in particular, their approach to achieving a low cost strategy within the marketplace. The paper is in two parts. First, an analysis of the external environment is presented through a PEST and Porters five forces analysis, which is followed by highlighting the key drivers for change and critical success factors within the industry. The second part of the paper analysis the internal environment of the companies, highlighting their resources and capabilities, how they have used these to achieve the critical success factors outlined and finally what circumstances have lead to difficultly in achieving these.
(2004, 3500 words)
This report provides comprehensive Marketing Communications Plan for ROYAL DUTCH/ SHELL. Report consists of the analyses of macro and micro environment of ROYAL DUTCH/ SHELL; aims and objectives of the plan, target market selection, development of marketing strategy; media planning and financial aspects as well as implementation issues,
(2004, 4000 words)
This report presents marketing communications plan for Shell. The aim of the plan is to increase Shell's market share of the Commercial Road Transport market. Report consists of problem definition; development of segmentation, targeting and positioning; branding strategies and integrated marketing communications strategy. Report is developing a set of promotional objectives and suggests marketing communications tools on how to fulfil them. Report ends with budget and plan evaluation.
(2004, 5500 words)
The following report is going to take specific focus upon the concept of corporate social responsibilities (CSR) and the most of the important issues related to it. In brief, the report should be attempting to provide a critical account of the history of CSR, the most important theoretical and practical issues following the opinions of the famous practitioners and academics. Furthermore, the report is to be partially touching on the case of Shell (famous for problems related to CSR and therefore occurred many discussions reflected by various informational sources, subsequently chosen by the researcher for the purposes of this report), highlighting its previous problems in the area of CSR and evaluating the current (or most recent) situation in order to track the changes taking place. Finally, the report should conclude upon the combination of the development of the CSR concept itself and its implementation at Shell, making the subsequent recommendations
(2004, 6000 words)
The following report is taking a major focus upon the concept of corporate social responsibilities (CSR) and the most of the important issues related to it. Furthermore, the report is to be specifically focused on the case of Shell (famous for problems related to CSR and therefore occurred many discussions reflected by various informational sources, subsequently chosen by the researcher for the purposes of this report), highlighting its previous problems in the area of CSR and evaluating the current (or most recent) situation in order to track the changes taking place. Finally, the report should conclude upon the combination of the development of the CSR concept itself and its implementation at Shell, making the subsequent recommendations.
(2004, 3000 words)
This report analyses crisis in Shell from the perspective of strategic models of change. Report provides overview of Shell and the problems the company is currently facing. Problems investigated are: organisational structure of Shell, Environmental and Social Issues facing Shell, Product Life Cycle of Shell and its products, Shell's strategy and Organisational Paradigm.
(2003, 2500 words)
The aim of this report is to analyse the Royal Dutch/Shell Group strategy and apply Thompson & Strickland's Strategic Management Model on the company. Report therefore introduces the model, analyses Royal Dutch/Shell Group's mission, objectives, strategy, industry factors and competition as well as Royal Dutch/Shell Group's internal Organisation Resources. Applicability and validity of the model for the Royal Dutch/Shell Group is thereafter reviewed.
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