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(2008, 3500 words)
The paper offers a research proposal into the potential relationship between flexible working practices and employees' relationship with their employer. The proposal focuses on the use of research approach and methods rather than on a literary review of the subject material. A study of HRM practices in McDonald's is proposed suggesting an interpretivist, inductive, and case study approach that relies on a mix of qualitative and quantitative research methods.
(2008, 5200 words)
This paper looks at McDonald's international strategy and financial performance for 2003-2007 presenting a plan for their market entry to Nigeria. The plan is based on the opportunities that exist in the market identified by the assessment of the sector and a consumer survey indicating consumer preferences. The assessment is made on the basis of macro and micro analysis of McDonald's position in the Nigerian fast food market conducted along the lines of PESTLE, Porter's Five Forces and SWOT models.
(2008, 1500 words)
The paper examines ethical dilemmas faced by McDonald's critically evaluating the company's performance in relation to key ethical principles. The background of McDonalds is described; types of ethical approaches are identified from individual, corporate and international perspectives; frameworks of dealing with ethical dilemmas are considered to improve McDonald's corporate social responsibility (CSR) practices.
(2008, 2900 words)
The paper examines the relationship between employee learning and development (L&D) and the strategic business goals at McDonald's identifying whether McDonald's current L&D policy is strategically aligned. The roles and responsibilities of the line manager with relation to employee L&D are described; the advantages and disadvantages of workplace vs. job learning are outlined; the methods of evaluating the effectiveness of learning at McDonald's are analysed.
(2008, 3200 words)
The paper examines the role of marketing and branding in the hospitality industry providing an overview of the marketing and branding theory, describing the features of the hospitality industry, analyzing the marketing peculiarities in the service industry, conducting PEST of hospitality industry and SWOT analysis of McDonalds, and discussing marketing planning and performance management in the hospitality industry.
(2008, 3200 words)
The paper examines how McDonald's manage the performance of their employees through performance management and HR policies. It is debated whether the company achieve their performance through effective employee management. References are made to Taylor's scientific management theory and Maslow and Herzberg's theory of motivation.
(2008, 1500 words)
The paper examines the organizational structure, culture and management styles of General Electric Company (GE) and McDonalds. The advantages and disadvantages of different management styles are considered; recommendations are provided for more effective management strategies.
(2008, 3500 words)
The paper examines the corporate strategies of the chicken and burger bars, i.e. Mc Donald's, KFC and Burger King. The methods of the research are described including the questionnaire, interview and sampling designs. Fishbein's attitude model is used to evaluate the quality of the companies' products and services. Recommendations are suggested to ensure success and competitive advantage of the analysed organisations.
(2008, 1300 words)
The paper presents comparative analysis of McDonald's and Burger King service concepts reviewing academic literature on the relationship between service delivery and customer preferences. Recommendations are suggested to improve the companies' services.
(2007, 2000 words)
The paper examines the role of marketing in Fast foods industry focusing on McDonalds'. An overview of the company is given; the marketing basics are described including customer value, PEST factors, market segmentation, etc.
(2007, 18 000 words + 3400 words)
The dissertation investigates the effect of flexible working (FW) on employee motivation within UK organisations. The review of literature covers the topics of working time regulations, McDonald's employment policy, flexibility, work-life balance, motivation, psychological contract, etc. A study of the flexibility policy at McDonald's is conducted using primary methods of data collection through questionnaire and interviews. Conclusions are made about the motivational power of FW; recommendations are suggested to improve HR management practices. Proposal to this dissertation is provided in the appendix.
(2007, 3400 words)
The paper offers a research proposal for the S/HR/175. Dissertation. Role of flexible working arrangements in employee motivation. The aims and objectives of the study are formulated; literature is reviewed on the theory of HRM, employment flexibility, employee retention, etc. Research methodology is described arguing the use of qualitative methods and primary data collection through interviews and questionnaires. The limitations of the study are outlined; the ethical issues involved in the research are addressed; the research plan is presented.
(2007, 18 000 words)
The dissertation investigates the effect of flexible working (FW) on employee motivation within UK organisations. The review of literature covers the topics of working time regulations, McDonald's employment policy, flexibility, work-life balance, motivation, psychological contract, etc. A study of the flexibility policy at McDonald's is conducted using primary methods of data collection through questionnaire and interviews. Conclusions are made about the motivational power of FW; recommendations are suggested to improve HR management practices.
(2007, 2600 words)
The paper presents the PESTEL, Porter's Five Forces, and SWOT analyses of McDonald's and global fast food industry.
(2007, 950 words)
This paper presents overview of McDonald's and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of McDonald's.
(2007, 1200 words)
This paper presents overview of McDonald's and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting McDonald's.
(2007, 700 words)
This paper presents overview of McDonald's and Porter's 5 forces analysis of McDonald's which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting McDonald's.
(2007, 15 000 words)
The dissertation aims to find the acceptable characteristics of leaders in McDonald's in Taipei, Taiwan. The research focuses on finding the factors that influence subordinates to take orders and follow the instructions of supervisors. The study uses McDonald's as a case study. The researcher invites 25 counter and floor-level staffs of McDonald's in Taipei to take part in a focus group interview. The respondents have enough in common, but they do not know each other. All of them work for McDonald's for over a year. The research results show that there are several factors affecting the way in which subordinates perceive about supervisors. These factors include flexibility, supervisory expertise, work experience, age, gender, personality and level of education. The further research into the topic should extent the concept and findings of this study to non-Chinese societies.
(2007, 10 000 words)
The proposed research is about finding the employee job satisfaction level at a particular outlet of McDonald's restaurant in Glasgow. The employee perception is taken in two divisions, the first chunk being that of team members and the second one constitutes to the management employees working at McDonalds. The research was implemented in terms of a questionnaire based study of the employee perception. The employee perception is being investigated using a questionnaire based approach and the findings of the proposed research are analysed to find the factors which influence the most for the job satisfaction in the McDonalds restaurant.
(2007, 1300 words)
This discussion is based on market analysis of McDonald's food products and services. McDonald's is considered as a global fast food operator with a strong brand presence and most customers are positive about their responses on McDonald's image, products and services. In this research a market survey is done among more than 100 customers and the results of the survey are provided graphically.
(2007, 1500 words)
The paper compares the performance of McDonalds and Subway conducting their competitive analysis along the lines of marketing communications and key brand messages.
(2007, 2400 words)
This paper is based on the case study "McLibel: McDonald's goes to court in the UK" from Crane and Matten (2004), pp. 34-35. It is over ten years that the McLibel Trial between the World's number one fast food giant McDonald and two activists, Helen Steele and Dave Morris occurred, yet its significance has trickled down the years. This paper presents answers to the following tasks: Summarize the main criticisms levelled at McDonald's in the original McLibel case in sustainable development terms. Update the above case study describing how McDonald's has since responded to these and subsequent criticisms of its business practices? How would you evaluate McDonald's current performance as a corporate citizen? Can the fast food industry ever be sustainable from the point of view of the triple bottom line?
(2007, 7000 words)
This report critically examines the marketing strategy of McDonald's in the UK. Having undergone considerable change due to internal marketing failures and pressures from the external environment – increased competition and a movement towards more healthy foods – McDonald's market strategy has been forced to re-align itself with customers' needs. This report discusses these issues, as well as providing a detailed critical review of the marketing strategy literature, in particular, the differences between traditional and relationship marketing, the importance of customer loyalty, and centricity of customer satisfaction and service quality.
(2006, 4900 words)
The paper examines the features of supply chain management (SCM) looking into its history and discussing the role of SCM in maximizing customer service. The issues of inventory management are addressed; advantages and disadvantages of outsourcing logistic function are analysed; case studies of SCM in c, etc. are presented.
(2006, 4000 words)
The paper examines the UK fast food market using Porter's Five Forces model and performing strategic analysis of the position of McDonalds in the UK using the models of SWOT, PESTEL, etc.
(2006, 2500 words)
The paper reports on the position of McDonald's within the British fast food industry providing an overview of the industry, addressing the ethical issues of multinationals, reporting on the competition between McDonalds, Burger King & KFC, and considering future trends within the industry towards healthier offerings. McDonald's current position is evaluated using the SWOT model.
(2006, 2000 words)
The paper examines McLibel's case over McDonald's false advertising of their food as nutritious. A review of academic literature is offered including the theories of utilitarianism, the ethics of duty, feminist ethics, etc. Conclusions are made about whether McDonald's actions were ethical.
(2006, 1000 words)
The paper reports on the international management strategies used by McDonalds to enter the Indian market. An overview of the company’s background is presented; their SWOT analysis is performed; the multi-domestic approach is described with relation to products, pricing, etc.
(2005, 15 500 words)
The dissertation investigates the drivers of employee motivation (EM) conducting case studies of EM in Burger King and Mc Donald’s. The review of literature provides information about the food manufacturing industry, motivation theories (i.e. Maslow’s hierarchy of needs theory, Herzberg’s motivator-hygiene theory, equity theory), the issues of employee retention, rewards, training and development, etc. The research uses the methods of primary data collection through sampling, interviews and a questionnaire incorporating the findings into secondary data analysis. Conclusions are made about the factors that affect staff motivation thus enhancing their performance and productivity.
(2006, 7000 words)
The paper examines the principles of marketing used by McDonald’s and Burger King with reference to their unhealthy food images and adaptation to new consumer tastes. An overview is offered of the UK fast food industry, the strengths and weaknesses of competing companies in the burger market, etc. Analysis of McDonald’s and Burger King is conducted using PEST and SWOT models. The companies’ marketing action plan is presented providing information on their product, price, place, promotion strategies, etc. Recommendations are made to enhance the companies’ performance.
(2005, 2500 words)
The paper examines McDonald's marketing communications programme reviewing literature on the Integrated Marketing Communication (IMC) and applying the marketing mix model to the analysis of McDonald's IMC strategy. Recommendations are suggested about the use of IMC for creating positive impressions on customers.
(2005, 15 500 words)
The dissertation investigates the drivers of employee motivation (EM) conducting case studies of EM in Burger King and Mc Donald’s. The review of literature provides information about the food manufacturing industry, motivation theories (i.e. Maslow’s hierarchy of needs theory, Herzberg’s motivator-hygiene theory, equity theory), the issues of employee retention, rewards, training and development, etc. The research uses the methods of primary data collection through sampling, interviews and a questionnaire incorporating the findings into secondary data analysis. Conclusions are made about the factors that affect staff motivation thus enhancing their performance and productivity.
(2005, 7500 words)
Thompson, A.A., Strickland, A.J., Gamble, J.E., Crafting and Executing Strategy, 14th Edition, McGraw-Hill: Boston, 2005, Case 13 McDonald’s: Polishing the Golden Arches (C-231). This case reviews the history of McDonald’s and discusses the strategic changes that occurred under the company’s various leaders, beginning with McDonald’s brothers to Ray Kroc and through Cantalupo. The contribution of each key leader to the evolution of McDonald’s strategy is identified as are the internal and external challenges that led to key strategic changes. The case continues with an analysis of the Quick Service or Fast Food industry in both the national and international markets. Information is presented that reveals important trends impacting the evolution of the Quick Service industry as well as the key strategies and strategic intent of McDonald’s key competitors. The case concludes with a detailed discussion of McDonald’s “Plan to Win” strategy.
(2006, 3500 words)
The paper reports on McDonaldÒs competitive, developmental and diversification strategies presenting the companyÒs overview, and discussing the policies of change management on the basis of theoretical approaches to change and culture. The role of communication in strategic change is highlighted.
(2005, 1000 words)
The paper reviews micro operations performed in McDonaldÒs including the process of making hamburgers, serving the customers, training staff, etc., describing the companyÒs current position and evaluating it from the perspective of an operations management consultant.
(2006, 2600 words)
The paper begins with a brief overview of the current scenario for corporate social responsibility before diving in a discussion about the two giants in their own rights McDonaldÒs and Wal-Mart. Utilizing the above discussion, some of the ethical theories in the context of corporate social responsibility are discussed before providing a fitting conclusion.
(2005, 13000 words)
The dissertation investigates the issue of employee turnover in service industry conducting a case study of employee retention strategies in McDonaldÒs fast food restaurants in Edinburgh. McDonaldÒs background and current HR problems are discussed. A literature review touches upon the theory of human resource, employee commitment, the labour-intensive nature of fast food organizations, the causes of employee turnover, the strategies of employee retention, etc. The study uses qualitative and quantitative research methods including primary research (based on interviews and a questionnaire) and secondary research (based on theoretical sources, survey data, etc.). Recommendations are made about the use of human relations techniques in employee retention.
(2006, 3000 words)
The paper offers comparative analysis of two multinational corporations, Coca Cola and McDonaldsÒ reporting on their sources of funding, comparing US dollars exchange rate with that of other currencies, analysing share price movement for both companies over 2001 Ö 2005, and giving recommendations on investments.
(2005, 11500 words)
The dissertation aims to investigate the practices of McDonalds in adapting to environmental changes examining demographical, geographical and image aspects of adaptation. A review of literature on survival strategies is provided including Darwinian theory, profit maximization theory, the theory of mergers, acquisitions and demergers, the history and structure of McDonalds, etc. A deductive case study is performed using triangulation method on the basis of secondary research. Conclusions are made about the companyÒs success in local adaptation and the use of innovation in promoting health awareness.
(2005, 2000 words)
The paper examines the influence of teamwork on productivity and motivation offering a case study of McDonaldÒs. The companyÒs background is described applying a theoretical approach to their teamwork practices and commenting on the reasons behind a lack of motivation and commitment among their employees.
(2006, 5000 words)
The paper reports on the present day strategy of McDonalds in human resource management (HRM) outlining their strategic responses to economic, social, environmental, marketing, health and legal pressures. HRM practices of the company are reviewed including recruitment, training and development policies, reward and motivation systems, etc. The models of HRM are described focusing on the significance of the Process model during organisational change and applying it to McDonaldsÒ current situation in the UK. Recommendations to the companyÒs management are suggested.
(2006, 2700 words)
This papers attempts to critically examine the main issues related to Ritzers thesis on the concept of McDonaldization. Discusses the topics of standardisation, rationalisation, and mass customisation.
(2005, 10000 words)
This dissertation examines the effect that advertising has on obesity in children using both quantitative and qualitative measures. This issue has received considerable attention in recent years as the fast food giants have come under increasing pressure to change their menus to include more healthy and nutritious options. Whilst the likes of McDonalds have received the brunt of the criticism, the literature examining child obesity and the effect that advertising has on children has been relatively weak in arguing that food advertising plays a significant role in child obesity. Rather, other genetic and environment factors, including parental influence, exercise, education and socio-economic background have been shown to have the greatest influence on child obesity. Drawing on primary research of some 200 McDonalds customers, this dissertation aims to examine the potential effect that advertising is having on child obesity. It would be particularly useful for students wanting a comprehensive literature review on child obesity and the effect of advertising on children and food choice, as well as those wanting to know how to perform, analyse and discuss primary research.
(2006, 2300 words)
This paper identifies the strategic issues that a firm faces as it seeks to generate and sustain competitive advantage. The paper analyses the environment in which McDonalds operates in order to analyse those issues and to identify how McDonalds has generated and sustained it competitive advantage. The paper has found that key strategic issues are how valued the firms product is by its customers, how intense the competition is faced by the firm and how well it can bargain with the different elements of the production chain. It has been found that McDonalds operates in an intensely competitive and adversarial environment but through strategies of strong management; well defined goals; close alliances with complementary firms; the implementation of a rigid operating system that has distilled into operating procedures and training manuals and increased use of technology to control the supply chain it can be seen that it remains successful.
(2005, 3000 words)
The paper discusses multinational businesses focusing on the reasons for McDonalds success and examining their specific culture, levels of operation, implications of ÓMcDonalizationÔ, the debate over globalisation and Americanisation, means and effects of adaptation to local cultures, etc.
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