|
(2009, 2300 words)
The paper examines the marketing strategy of McDonald's Corporation from a global perspective using marketing mix analysis. The "plan to win" strategy adopted by the company in 2003 is described tracing its development till early 2009. The use of information in adopting the current marketing strategy is highlighted showing the relationship between marketing, organizational strategy and company's current e-business strategy.
(2009, 1600 words)
The paper looks at McDonald's global environment and success factors addressing the issues of globalization, conducting marketing mix analysis, identifying the key drivers of change and their impact on McDonald's. The notion of "flat world" is discussed with reference to McDonald's.
(2009, 3300 words)
The paper addresses the issues of quality management in McDonalds describing their service delivery system, the "Mystery Consumer" checklist, the procedure of handling customer complaints, etc. It is argued whether a satisfied customer is a loyal customer making references to the theories of customer loyalty and the quality of service.
(2009, 2100 words)
The paper examines the competitive environment of the fast food industry using the models of Porter's 5 Forces and PESTEL. The position of McDonald's within the industry is assessed discussing the company's infrastructure, HRM practices, etc. and conducting their SWOT analysis.
(2009, 650 words)
This paper presents PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting McDonald's.
(2009, 600 words)
This paper presents Porter's 5 forces analysis of McDonald's which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting McDonald's.
(2009, 550 words)
This paper presents SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of McDonald's.
(2009, 3600 words)
The paper reviews McDonald's HR policies towards national and global cultures in which they operate discussing the practice of outsourcing and the resistance of employees when the HR function is outsourced to a third party. Current HR policies and procedures are evaluated with reference to the organisation's ethos.
(2009, 2300 words)
The paper looks at the role of Corporate Social Responsibility (CSR) policies in the performance of Toyota and McDonalds. HRM practices and marketing strategies of both companies are reviewed; the impact of CSR policies on the companies' corporate governance is examined.
(2009, 2500 words)
The paper addresses the problem of child obesity in the UK looking at it from the perspective of Corporate Social Responsibility (CSR), highlighting the benefits of CSR and analysing the position of McDonald's toward CSR. The need for forcing food manufacturers to use healthier ingredients in their products is discussed.
(2008, 1300 words)
The paper examines the impact of social, political and cultural factors on the international strategy of the fast food giant McDonalds. Information is provided about the background of the company; PEST and Porter's Five Forces models are used in the analysis.
(2008, 15 100 words)
The dissertation examines the importance of motivation in Burger King and McDonald's studying the factors that motivate employees to work hard, and evaluating the expectations and attitudes of subordinates in Burger King and McDonald's toward their management. The issues of human resource management (HRM) in fast food restaurants are addressed. The study is based on the secondary data obtained through the review of academic literature on HRM theory and theories of motivation, and primary data collected through the use of focus group interview and questionnaires. Conclusions are made about the influence of employee relationship, communication within workplace and personality of mangers on the employee performance.
(2008, 15 200 words)
The dissertation investigates the issues of employee motivation in Burger King and McDonald's exploring the factors that influence employees' commitment to work, the perceptions and attitudes of subordinates in Burger King and McDonald's toward management, the expectations and preference of fast food restaurants' staff towards their managers, etc. Literature on the theories of motivation is reviewed. The methods of the research are based on the primary data obtained form focus group interview and questionnaires, and secondary data collected from text books, newspapers, journal articles and the Internet. Conclusions are made about the factors that can influence the motivation of workers in McDonald's and Burger King with reference to employee relationship, communication within workplace and the personality of mangers.
(2008, 1600 words)
The paper examines organizational structure, corporate culture and management styles at General Electric (GE) and McDonalds comparing their governance principles, i.e. the independence of directors, the approaches to leadership and innovation, management strategies, etc.
(2008, 3500 words)
The paper offers a research proposal into the potential relationship between flexible working practices and employees' relationship with their employer. The proposal focuses on the use of research approach and methods rather than on a literary review of the subject material. A study of HRM practices in McDonald's is proposed suggesting an interpretivist, inductive, and case study approach that relies on a mix of qualitative and quantitative research methods.
(2008, 5200 words)
This paper looks at McDonald's international strategy and financial performance for 2003-2007 presenting a plan for their market entry to Nigeria. The plan is based on the opportunities that exist in the market identified by the assessment of the sector and a consumer survey indicating consumer preferences. The assessment is made on the basis of macro and micro analysis of McDonald's position in the Nigerian fast food market conducted along the lines of PESTLE, Porter's Five Forces and SWOT models.
(2008, 1500 words)
The paper examines ethical dilemmas faced by McDonald's critically evaluating the company's performance in relation to key ethical principles. The background of McDonalds is described; types of ethical approaches are identified from individual, corporate and international perspectives; frameworks of dealing with ethical dilemmas are considered to improve McDonald's corporate social responsibility (CSR) practices.
(2008, 2900 words)
The paper examines the relationship between employee learning and development (L&D) and the strategic business goals at McDonald's identifying whether McDonald's current L&D policy is strategically aligned. The roles and responsibilities of the line manager with relation to employee L&D are described; the advantages and disadvantages of workplace vs. job learning are outlined; the methods of evaluating the effectiveness of learning at McDonald's are analysed.
(2008, 3200 words)
The paper examines the role of marketing and branding in the hospitality industry providing an overview of the marketing and branding theory, describing the features of the hospitality industry, analyzing the marketing peculiarities in the service industry, conducting PEST of hospitality industry and SWOT analysis of McDonalds, and discussing marketing planning and performance management in the hospitality industry.
(2008, 3200 words)
The paper examines how McDonald's manage the performance of their employees through performance management and HR policies. It is debated whether the company achieve their performance through effective employee management. References are made to Taylor's scientific management theory and Maslow and Herzberg's theory of motivation.
(2008, 1500 words)
The paper examines the organizational structure, culture and management styles of General Electric Company (GE) and McDonalds. The advantages and disadvantages of different management styles are considered; recommendations are provided for more effective management strategies.
(2008, 3500 words)
The paper examines the corporate strategies of the chicken and burger bars, i.e. Mc Donald's, KFC and Burger King. The methods of the research are described including the questionnaire, interview and sampling designs. Fishbein's attitude model is used to evaluate the quality of the companies' products and services. Recommendations are suggested to ensure success and competitive advantage of the analysed organisations.
(2008, 1300 words)
The paper presents comparative analysis of McDonald's and Burger King service concepts reviewing academic literature on the relationship between service delivery and customer preferences. Recommendations are suggested to improve the companies' services.
(2007, 2000 words)
The paper examines the role of marketing in Fast foods industry focusing on McDonalds'. An overview of the company is given; the marketing basics are described including customer value, PEST factors, market segmentation, etc.
(2007, 18 000 words + 3400 words)
The dissertation investigates the effect of flexible working (FW) on employee motivation within UK organisations. The review of literature covers the topics of working time regulations, McDonald's employment policy, flexibility, work-life balance, motivation, psychological contract, etc. A study of the flexibility policy at McDonald's is conducted using primary methods of data collection through questionnaire and interviews. Conclusions are made about the motivational power of FW; recommendations are suggested to improve HR management practices. Proposal to this dissertation is provided in the appendix.
(2007, 3400 words)
The paper offers a research proposal for the S/HR/175. Dissertation. Role of flexible working arrangements in employee motivation. The aims and objectives of the study are formulated; literature is reviewed on the theory of HRM, employment flexibility, employee retention, etc. Research methodology is described arguing the use of qualitative methods and primary data collection through interviews and questionnaires. The limitations of the study are outlined; the ethical issues involved in the research are addressed; the research plan is presented.
(2007, 18 000 words)
The dissertation investigates the effect of flexible working (FW) on employee motivation within UK organisations. The review of literature covers the topics of working time regulations, McDonald's employment policy, flexibility, work-life balance, motivation, psychological contract, etc. A study of the flexibility policy at McDonald's is conducted using primary methods of data collection through questionnaire and interviews. Conclusions are made about the motivational power of FW; recommendations are suggested to improve HR management practices.
(2007, 2600 words)
The paper presents the PESTEL, Porter's Five Forces, and SWOT analyses of McDonald's and global fast food industry.
(2007, 950 words)
This paper presents overview of McDonald's and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of McDonald's.
(2007, 1200 words)
This paper presents overview of McDonald's and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting McDonald's.
(2007, 700 words)
This paper presents overview of McDonald's and Porter's 5 forces analysis of McDonald's which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting McDonald's.
(2007, 15 000 words)
The dissertation aims to find the acceptable characteristics of leaders in McDonald's in Taipei, Taiwan. The research focuses on finding the factors that influence subordinates to take orders and follow the instructions of supervisors. The study uses McDonald's as a case study. The researcher invites 25 counter and floor-level staffs of McDonald's in Taipei to take part in a focus group interview. The respondents have enough in common, but they do not know each other. All of them work for McDonald's for over a year. The research results show that there are several factors affecting the way in which subordinates perceive about supervisors. These factors include flexibility, supervisory expertise, work experience, age, gender, personality and level of education. The further research into the topic should extent the concept and findings of this study to non-Chinese societies.
(2007, 10 000 words)
The proposed research is about finding the employee job satisfaction level at a particular outlet of McDonald's restaurant in Glasgow. The employee perception is taken in two divisions, the first chunk being that of team members and the second one constitutes to the management employees working at McDonalds. The research was implemented in terms of a questionnaire based study of the employee perception. The employee perception is being investigated using a questionnaire based approach and the findings of the proposed research are analysed to find the factors which influence the most for the job satisfaction in the McDonalds restaurant.
(2007, 1300 words)
This discussion is based on market analysis of McDonald's food products and services. McDonald's is considered as a global fast food operator with a strong brand presence and most customers are positive about their responses on McDonald's image, products and services. In this research a market survey is done among more than 100 customers and the results of the survey are provided graphically.
(2007, 1500 words)
The paper compares the performance of McDonalds and Subway conducting their competitive analysis along the lines of marketing communications and key brand messages.
(2007, 2400 words)
This paper is based on the case study "McLibel: McDonald's goes to court in the UK" from Crane and Matten (2004), pp. 34-35. It is over ten years that the McLibel Trial between the World's number one fast food giant McDonald and two activists, Helen Steele and Dave Morris occurred, yet its significance has trickled down the years. This paper presents answers to the following tasks: Summarize the main criticisms levelled at McDonald's in the original McLibel case in sustainable development terms. Update the above case study describing how McDonald's has since responded to these and subsequent criticisms of its business practices? How would you evaluate McDonald's current performance as a corporate citizen? Can the fast food industry ever be sustainable from the point of view of the triple bottom line?
(2007, 7000 words)
This report critically examines the marketing strategy of McDonald's in the UK. Having undergone considerable change due to internal marketing failures and pressures from the external environment – increased competition and a movement towards more healthy foods – McDonald's market strategy has been forced to re-align itself with customers' needs. This report discusses these issues, as well as providing a detailed critical review of the marketing strategy literature, in particular, the differences between traditional and relationship marketing, the importance of customer loyalty, and centricity of customer satisfaction and service quality.
(2006, 4900 words)
The paper examines the features of supply chain management (SCM) looking into its history and discussing the role of SCM in maximizing customer service. The issues of inventory management are addressed; advantages and disadvantages of outsourcing logistic function are analysed; case studies of SCM in c, etc. are presented.
(2006, 4000 words)
The paper examines the UK fast food market using Porter's Five Forces model and performing strategic analysis of the position of McDonalds in the UK using the models of SWOT, PESTEL, etc.
(2006, 2500 words)
The paper reports on the position of McDonald's within the British fast food industry providing an overview of the industry, addressing the ethical issues of multinationals, reporting on the competition between McDonalds, Burger King & KFC, and considering future trends within the industry towards healthier offerings. McDonald's current position is evaluated using the SWOT model.
(2006, 2000 words)
The paper examines McLibel's case over McDonald's false advertising of their food as nutritious. A review of academic literature is offered including the theories of utilitarianism, the ethics of duty, feminist ethics, etc. Conclusions are made about whether McDonald's actions were ethical.
(2006, 1000 words)
The paper reports on the international management strategies used by McDonalds to enter the Indian market. An overview of the company’s background is presented; their SWOT analysis is performed; the multi-domestic approach is described with relation to products, pricing, etc.
(2005, 15 500 words)
The dissertation investigates the drivers of employee motivation (EM) conducting case studies of EM in Burger King and Mc Donald’s. The review of literature provides information about the food manufacturing industry, motivation theories (i.e. Maslow’s hierarchy of needs theory, Herzberg’s motivator-hygiene theory, equity theory), the issues of employee retention, rewards, training and development, etc. The research uses the methods of primary data collection through sampling, interviews and a questionnaire incorporating the findings into secondary data analysis. Conclusions are made about the factors that affect staff motivation thus enhancing their performance and productivity.
(2006, 7000 words)
The paper examines the principles of marketing used by McDonald’s and Burger King with reference to their unhealthy food images and adaptation to new consumer tastes. An overview is offered of the UK fast food industry, the strengths and weaknesses of competing companies in the burger market, etc. Analysis of McDonald’s and Burger King is conducted using PEST and SWOT models. The companies’ marketing action plan is presented providing information on their product, price, place, promotion strategies, etc. Recommendations are made to enhance the companies’ performance.
(2005, 2500 words)
The paper examines McDonald's marketing communications programme reviewing literature on the Integrated Marketing Communication (IMC) and applying the marketing mix model to the analysis of McDonald's IMC strategy. Recommendations are suggested about the use of IMC for creating positive impressions on customers.
(2005, 15 500 words)
The dissertation investigates the drivers of employee motivation (EM) conducting case studies of EM in Burger King and Mc Donald’s. The review of literature provides information about the food manufacturing industry, motivation theories (i.e. Maslow’s hierarchy of needs theory, Herzberg’s motivator-hygiene theory, equity theory), the issues of employee retention, rewards, training and development, etc. The research uses the methods of primary data collection through sampling, interviews and a questionnaire incorporating the findings into secondary data analysis. Conclusions are made about the factors that affect staff motivation thus enhancing their performance and productivity.
(2005, 7500 words)
Thompson, A.A., Strickland, A.J., Gamble, J.E., Crafting and Executing Strategy, 14th Edition, McGraw-Hill: Boston, 2005, Case 13 McDonald’s: Polishing the Golden Arches (C-231). This case reviews the history of McDonald’s and discusses the strategic changes that occurred under the company’s various leaders, beginning with McDonald’s brothers to Ray Kroc and through Cantalupo. The contribution of each key leader to the evolution of McDonald’s strategy is identified as are the internal and external challenges that led to key strategic changes. The case continues with an analysis of the Quick Service or Fast Food industry in both the national and international markets. Information is presented that reveals important trends impacting the evolution of the Quick Service industry as well as the key strategies and strategic intent of McDonald’s key competitors. The case concludes with a detailed discussion of McDonald’s “Plan to Win” strategy.
(2006, 3500 words)
The paper reports on McDonaldÒs competitive, developmental and diversification strategies presenting the companyÒs overview, and discussing the policies of change management on the basis of theoretical approaches to change and culture. The role of communication in strategic change is highlighted.
(2005, 1000 words)
The paper reviews micro operations performed in McDonaldÒs including the process of making hamburgers, serving the customers, training staff, etc., describing the companyÒs current position and evaluating it from the perspective of an operations management consultant.
(2006, 2600 words)
The paper begins with a brief overview of the current scenario for corporate social responsibility before diving in a discussion about the two giants in their own rights McDonaldÒs and Wal-Mart. Utilizing the above discussion, some of the ethical theories in the context of corporate social responsibility are discussed before providing a fitting conclusion.
(2005, 13000 words)
The dissertation investigates the issue of employee turnover in service industry conducting a case study of employee retention strategies in McDonaldÒs fast food restaurants in Edinburgh. McDonaldÒs background and current HR problems are discussed. A literature review touches upon the theory of human resource, employee commitment, the labour-intensive nature of fast food organizations, the causes of employee turnover, the strategies of employee retention, etc. The study uses qualitative and quantitative research methods including primary research (based on interviews and a questionnaire) and secondary research (based on theoretical sources, survey data, etc.). Recommendations are made about the use of human relations techniques in employee retention.
(2006, 3000 words)
The paper offers comparative analysis of two multinational corporations, Coca Cola and McDonaldsÒ reporting on their sources of funding, comparing US dollars exchange rate with that of other currencies, analysing share price movement for both companies over 2001 Ö 2005, and giving recommendations on investments.
(2005, 11500 words)
The dissertation aims to investigate the practices of McDonalds in adapting to environmental changes examining demographical, geographical and image aspects of adaptation. A review of literature on survival strategies is provided including Darwinian theory, profit maximization theory, the theory of mergers, acquisitions and demergers, the history and structure of McDonalds, etc. A deductive case study is performed using triangulation method on the basis of secondary research. Conclusions are made about the companyÒs success in local adaptation and the use of innovation in promoting health awareness.
(2005, 2000 words)
The paper examines the influence of teamwork on productivity and motivation offering a case study of McDonaldÒs. The companyÒs background is described applying a theoretical approach to their teamwork practices and commenting on the reasons behind a lack of motivation and commitment among their employees.
(2006, 5000 words)
The paper reports on the present day strategy of McDonalds in human resource management (HRM) outlining their strategic responses to economic, social, environmental, marketing, health and legal pressures. HRM practices of the company are reviewed including recruitment, training and development policies, reward and motivation systems, etc. The models of HRM are described focusing on the significance of the Process model during organisational change and applying it to McDonaldsÒ current situation in the UK. Recommendations to the companyÒs management are suggested.
(2006, 2700 words)
This papers attempts to critically examine the main issues related to Ritzers thesis on the concept of McDonaldization. Discusses the topics of standardisation, rationalisation, and mass customisation.
(2005, 10000 words)
This dissertation examines the effect that advertising has on obesity in children using both quantitative and qualitative measures. This issue has received considerable attention in recent years as the fast food giants have come under increasing pressure to change their menus to include more healthy and nutritious options. Whilst the likes of McDonalds have received the brunt of the criticism, the literature examining child obesity and the effect that advertising has on children has been relatively weak in arguing that food advertising plays a significant role in child obesity. Rather, other genetic and environment factors, including parental influence, exercise, education and socio-economic background have been shown to have the greatest influence on child obesity. Drawing on primary research of some 200 McDonalds customers, this dissertation aims to examine the potential effect that advertising is having on child obesity. It would be particularly useful for students wanting a comprehensive literature review on child obesity and the effect of advertising on children and food choice, as well as those wanting to know how to perform, analyse and discuss primary research.
(2006, 2300 words)
This paper identifies the strategic issues that a firm faces as it seeks to generate and sustain competitive advantage. The paper analyses the environment in which McDonalds operates in order to analyse those issues and to identify how McDonalds has generated and sustained it competitive advantage. The paper has found that key strategic issues are how valued the firms product is by its customers, how intense the competition is faced by the firm and how well it can bargain with the different elements of the production chain. It has been found that McDonalds operates in an intensely competitive and adversarial environment but through strategies of strong management; well defined goals; close alliances with complementary firms; the implementation of a rigid operating system that has distilled into operating procedures and training manuals and increased use of technology to control the supply chain it can be seen that it remains successful.
(2005, 3000 words)
The paper discusses multinational businesses focusing on the reasons for McDonalds success and examining their specific culture, levels of operation, implications of ÓMcDonalizationÔ, the debate over globalisation and Americanisation, means and effects of adaptation to local cultures, etc.
(2005, 6600 words)
McDonalds fast food chains have grown over the years to become a multi billion-dollar empire. Their global strategy has been to focus aggressively on opening new restaurants. The company discovered the opportunities of franchising as a method of market entry, which they subsequently used as a tool for Internationalisation. In this report we present recent developments in the fast food sector, which is highly competitive and includes external threats. We assess the impact of Political, Economic, Socio-cultural and Competitive factors, and assess other likely threats, such as changing attitudes in society in favour of healthier eating habits. We inspect the Business Environment and investigate the possibility that there may be a saturation of the Fast Food chain in the market. These factors will require a strategic response from McDonalds as it faces new challenges, and necessitates a better understanding of McDonalds fundamental problem and its management skills. We further analyse McDonalds repositioning strategy and the extent to which it is becoming a Global Company. The conclusion identifies McDonalds current strategies and provides an evaluation of alternative strategies, which enable us to identify our final recommendations.
(2005, 10000 words)
This dissertation examines the appropriateness and effectiveness of KFCs internationalization strategy in helping it to achieve competitive advantage within Chinas fast food market. Unlike internationalization into other Asian countries, China represents a more complex and uncertain environment for foreign firms. This is the result of a very distinctive political, economic and socio-cultural make-up, which has traditionally been hostile to foreigners. This dissertation helps to unravel these complexities, using the SLEPT approach to outline and discuss the international marketing environment facing firms wanting to enter the Chinese market. Here, socio-cultural, legal, economic, political and technological issues help to provide a framework that highlights why some firms are more successful than others. The literature review also focuses on key cross-cultural marketing issues that firms, planning to engage in marketing campaigns in China, need to take into account. These cross-cultural issues cover issues of differing customer needs, individualism versus collectivism, the independent versus interdependent self, institutions, social conventions, habits and customers, as well as language. In the analysis and discussion that follows, the appropriateness and effectiveness of KFCs internationalization strategy in helping it to achieve competitive advantage within Chinas fast food market is assessed in light of the international marketing environment and literature review, already discussed. Last pages of the file contain 2000 words project proposal for this dissertation
(2006, 738 words)
This report presents a SWOT analysis of McDonalds Corporation. It highlights how McDonalds remains the worlds leading foodservice retailing chain and how it has been experiencing robust all-round growth. However, it also points to the changes in the climate of the fast food market, including a growing awareness of obesity, as well as internal inefficiencies within McDonalds, which represent a growing threat to the companys future growth and profitability.
(2005, 2000 words)
The paper looks at fast food industry key success factors and then analyses the strategic position of McDonalds, the worlds largest chain of restaurants, by examining its (SWOT) strengths and weaknesses (internal factors) as well as opportunities it can capitalise on and threats the company may face (external factors). In the light of the analysis, recommendations are given as to what measures McDonalds could consider undertaking to maintain and increase further its market share and improve its financial position.
(2005, 11000 words)
This dissertation examines how McDonalds have implemented and managed organisational change in the UK Fast Food Industry. As an industry that has experienced considerable pressure to adapt to societys changing needs over the last five years, it provides a rich case study. The dissertation adopts a diagnostic framework to highlight the change process that has taken place, examining the organisational strategic change context, change contextual features and design choices. The strategic change context explains the firms wider strategic context, decisions regarding the purpose and rationale for change and the desired outcome. Change contextual features analyse issues of time, scope, preservation, diversity, capability, capacity, readiness and power, which influence the choice of change approach an organisation should follow. These refer to the organisations culture, competences and current state. Finally, the firms design choices are analysed and discussed. These refer to the firms change path, start-point, style, target, levers and roles, which should reflect its change approach. This dissertation would be useful for anyone wanting to know about the dynamics of organisational change in a global organisation (McDonalds) and how it can be implemented and managed in a fast moving industry (the Fast Food Industry).
(2005, 9000 words)
The dissertation reports on McDonalds performance in the fast food market using the ÑPorters Diamond model to describe their strategy, structure and competitive behaviour). Strategic groups in fast food industry are outlined; the implications of their rivalry are discussed. Market demand conditions and related industries are reviewed. The profile of the McDonalds Company is presented. The review of literature touches upon the reasons for firms internationalisation (OLI paradigm) and Hofstedes theory of cultural dimensions, applying it to McDonaldss practices in adaptation to foreign locations. Conclusions are made about the worldwide success and challenges of McDonalds.
(2005, 3000 words)
With the help of a thorough PESTEL analysis, the essay examines the competitive environment is which McDonalds, the leader of the fast food industry, is operating. The paper goes on to scrutinise the company strengths and weaknesses as well as opportunities that may be exploited and potential threats (SWOT). The author concludes by demonstrating how the company is adapting to the rapidly changing environment and new challenges to maintain its dominant position and continue its growth. Different companys strategies such as product development, market development and diversification are highlighted in the essay. Where appropriate, recommendations are given as to what McDonalds might do to strengthen its position.
(2005, 3000 words)
The paper looks at the concept of corporate responsibility analysing McDonalds Corporate Responsibility Reports of 2002 and 2004 as a case study. A brief history of McDonalds is offered highlighting ethical criticisms faced by the company over the last 30 years that include the impacts of a McDonalds diet on children, maltreatment of animals, etc.
(2006, 741 words)
The paper discusses associations, values and personality traits related to McDonaldÒs brand addressing the issues of the companyÒs social responsibility and ethical behaviour in promoting their products.
(2005, 3400 words)
This paper performs a research of McDonald's and analyses its location and the role in the modern society in conditions of the 'new economy'. The 'new economy' context was taken in the sociological context from the political, economic and social point of view. The fast food production and consumption sociological theme was discussed in terms of its lived experience by different generations and experiences of at different stages in life course. Both empirical description and theoretical ideas were taken to describe McDonald's context. Conceptions from social sciences like Ritzer's 'McDonaldistaion' and Weber's 'rationalisation' were taken to explain the theoretical context of McDonald's. The research material access, ethics and usefulness were also highlighted. Finally, McDonald's role and location in the 'new economy' was evaluated and pros and cons of the theoretical frameworks were outlined.
(2005, 2200 words)
This essay describes the importance of public relations to the multinational brand of McDonalds Company. Various strategies are analysed to show the need on how to strengthen the branding position of McDonalds.
(2005, 3300 words)
This report shows the performance of McDonalds Corporation in response to external environment. The author presents various frameworks, including PESTEL and Porter's Five Forces analysis, to give a more in-depth insight into the company's operations. SWOT analysis is also given to show companies current position. To conclude the report, recommendations for CEO are stated to support the justifications and analysis.
(2005, 5000 words)
This report aims to look at the ways in which an international organisation may identify its key environmental influences within its industry with specific focus on the main drivers for change. For this report McDonalds Corporation is used as it is one of the largest multinational companies in the world. Included are PEST analysis, SWOT analysis, Porters five forces, The seven P's and the BCG matrix.
(2005, 2400 words)
The paper provides SWOT analysis of McDonalds as well as PESTLE and Porters analysis of UK fast food industry
(2005, 3200 words)
This paper is divided into three main sections. First, a PESTLE analysis of the UK Fast Food Industry is conducted, which highlights the fundamental changes that the industry is undergoing, in particular, in response to the lifestyle attitude changes of consumers who desire more healthy products. Next, a Porters Five Forces analysis of the industry is conducted, illustrating the high levels of competitive rivalry in the industry and the growth of the sandwich market, which poses a real and significant threat to the large burger (McDonalds and Burger King) and Chicken (KFC) fast food outlets. Finally, SWOT analyses of McDonald, Burger King and KFC are performed. This highlights the competitive pressures McDonalds is facing as Burger King continues to eat into its market share by capitalizing on strategic mistakes McDonalds made during the 1990s when the company focused on restaurant expansion to the cost of product and service quality. It also illustrates the opportunity that KFC has to take market share from these major burger companies as a result of the wider PESTLE pressures that they have experienced.
(2004, 2000 words)
The paper examines the reasons for McDonald's major profit loss in the period between October and December 2001. Competitor and SWOT analyses are conducted to evaluate the company's strengths, weaknesses, opportunities and threats. Market segmentation (demographic, psychographic, geographical and behavioral), targeting and positioning of McDonald's are evaluated. In conclusion the author suggests several reasons for the company's poor performance; the main reason, according to the paper, is a shift of consumers to healthier food. Recommendations are offered to improve the company's performance.
(2004, 2300 words)
The following assignment initially gives a brief overview of McDonalds strategic evolution towards globalisation. Followed by a short clarification of the term "globalisation" the assignment proceeds with a discussion of the main drivers of globalisation impacting upon McDonalds. Finally, McDonalds altered strategy in response to these is critically appraised. According to these environmental forces impacting upon McDonalds, the organisation launched its strategic response by "thinking global, acting local" (Vignali, 2001) in order to take full advantage of governmental, market, cost and technological drivers of globalisation in order to stay competitive. The following part critically appraises its altered strategy.
(2004, 13000 words)
This report provides extensive analysis of McDonald's using the following models: SWOT analysis; PEST analysis; Porter's 5 forces analysis; resource analysis and value chain analysis. Secondly, report discusses why McDonald's requires strategic change and analyses various options for strategic change. Lastly implementation issues are discusses.
(2004, 2000 words)
This essay considers the main key drivers of Globalization which are facing McDonalds strategy in the past years. Its critical evaluate different ways how McDonalds altering its strategy in response to these for the future. There are many ways to pursue a global strategy. Industry forces play a major role in determining whether going global makes sense. An analysis of a company's competitive position against the five dimensions of globalisation such as major market participation, product standardization, activity specification, uniform market positioning and integrated competitive strategy, helps to define the appropriate approach for a globalisation.
(2004, 14000 words)
This report was developed with the aim to identify the strategic opportunities McDonalds can pursue in the future. Firstly, report presents extensive analyses of McDonalds, in particular SWOT, PEST, Porters 5 Forces, and Value Chain Analysis. Secondly report outlined and justifies the need for strategic change in McDonalds, which leads to the number of options being identified and evaluated. The best strategic option is being outlined and implementation strategy is developed.
(2003, 2000 words)
This report consists of internal and external competitive environment of McDonalds, using variety of different models: Porter's 5 forces analysis of competition, SWOT analysis of McDonalds, QSCV Analysis and International Analysis of McDonalds. Evaluation of the current segmentation, targeting and positioning of McDonalds is made and recommendations for improvement of company's position are drawn.
(2004, 2000 words)
This report outlines the case of McDonalds and their unethical and unhealthy diet. Brief history of the company enables reader to assess the evolution of McDonalds from 1940 till the present moment. The points raised in this report are: unhealthy food, The McDiet effect, dangers of consuming junk food, opinions of McDonalds critics. Issues of responsibility are also analysed and future of junk food industry is outlined.
(2004, 2500 words)
This paper analyses the fast food industry providing a detailed overview of the current macro and micro environment of the industry by applying the PESTLE and Porters Five Forces tools. In addition, the paper contains a SWOT analysis of McDonalds, one of the biggest international fast food restaurants.
(2004, 2500 words)
This report aims to analyse strategic position of McDonalds and KFC in terms of external environment, internal resources and competences and the expectations and influence of stakeholders. It therefore presents PEST analysis of McDonalds and KFC, Porter's 5 forces analysis of McDonalds and KFC, Porter's Value Chain Analysis of McDonalds and KFC, SWOT analysis of McDonalds and SWOT analysis of KFC. It lastly analyses the competitive strategies of McDonalds and KFC
(2004, 3500 words)
This report represents a complete scope of analyses upon the McDonald's latest difficulties and current improvement programme. The report includes detailed analyses of 'what went wrong and why' further supported by SWOT, Boston Consulting Group Matrix, Portfolio Planning GE/McKinsey Matrix, Perceptual Analyses Model and Product Life Cycle. Moreover, the report translates the proposed improvements into the real practice recently considered by company, providing the full account for it as well as the rational and expected results. The report is completed by brief conclusion upon the company's future.
(2004, 2500 words)
This paper identifies the reasons of poor performance of McDonalds, conducting competitor analysis, SWOT analysis, evaluation of current segmentation, targeting and positioning. Report outlines several recommendations to McDonalds on how to overcome current difficulties.
(2003, 300 words)
(2003, 8000 words)
The paper reports on the performance of McDonalds offering an overview of its history and the present situation. The reasons for campaigning against McDonalds are outlined; its attractiveness to children is discussed. The components of the integrated service management at the company including productivity, promotion, education, etc. are analysed. Buying behaviour of the customers, communications, marketing ethics, and other issues are addressed.
|
