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(2008, 2300 words)
The paper reports on the performance of Google Inc discussing the features and services provided by the Google search engine and examining the factors behind the company's success and competitive advantage. The company's history and development are reviewed; their mission to organize the world's information is discussed.
(2008, 3600 words)
The paper examines and evaluates the management practices that make for Google's competitive advantage identifying operational oversights and missteps that Google must address to avoid loosing grounds to the likes of Microsoft, Yahoo, etc. Analysis of the company is conducted using the model of Porter's Five Forces, and examining Google's history, organisational culture, new product development practices, ethical issues, etc.
(2008, 1200 words)
The paper examines Google, Expedia.com, OneStat.com and Flextronics from the perspective of their participation in business ventures, their organisational structure, management and marketplace. The studied parameters are compared.
(2007, 4100 words)
The paper reports on the branding strategies of Google describing the main stages of the company's development, reviewing the theory of 'brand building blocks', discussing Google logo as an integral part of the Google brand, its market positioning, competitiveness, challenges, etc. SWOT, Porter's Five Forces and Marketing Mix analysis of the company is conducted; recommendations for their performance till 2010 are suggested.
(2008, 4600 words)
The paper analyses how Google has been able to align its strategic human resource management (SHRM) policies and practices with its corporate strategy in order to achieve competitive advantages in its markets. Literature is reviewed on corporate strategy and SHRM to show how firms adopt different approaches and how it affects their performance. The theory is applied to the case of Google, which is renowned for its proactive approach to SHRM, enabling the company to innovate at a very rapid pace.
(2007, 2100 words)
The paper reviews the ideas of Habermas applying them to the Internet media, especially to the website YouTube (www.youtube.com). The idea that the public could determine the direction of society through the public sphere (Habermas 1989) is critically assessed with reference to modern media.
(2007, 2100 words)
This paper is analysing Google. Through a comprehensive PESTEL analysis, the external environment affecting operations of Google are studied and examined. Using Porters five forces the industry competitiveness and attractiveness are studied. Finally using SWOT, the main strengths, weaknesses, opportunities and threats are studied.
(2007, 850 words)
This paper presents overview of Google and Porter's 5 forces analysis of Google which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Google.
(2007, 550 words)
This paper presents overview of Google and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Google.
(2007, 950 words)
This paper presents overview of Google and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Google.
(2007, 15 000 words)
The dissertation investigates the effectiveness of Google's detection systems in combating fraudulent clicks. The review of literature provides information on the phenomenon of click-fraud, Internet uses, search engines, Google's history, business ethics, e-commerce, online security and fraud, intellectual property rights, Google's advertising systems, etc. The problem of controlling invalid clicks is addressed; its ethical implications are discussed on the basis of the research findings and the social contract theory. The methods of the research are described. Conclusions are made about Google's invalid click detection system; the limitations of the study are outlined; recommendations are suggested about click-fraud detection methods.
(2007, 979 words)
The paper examines the software used for the service Google Earth to view any location on the globe describing its versions, exploring the methods of search-making, and offering tips about the capabilities of the service.
(2006, 1900 words)
The paper examines the market position of the Google corporation and search engine looking at their market share, the role of their music features, the acquisition of YouTube and Pyra Labs, the expansion of Google to the Chinese market, etc.
(2006, 2000 words)
The paper examines the Internet search engines providing background information on Google and Yahoo, and carrying out a survey to evaluate the quality of each search engine along the lines of speed, accuracy, acceptability, etc.
(2006, 2000 words)
The paper examines the ways of information retrieval in Google reviewing theoretical approaches to ‘search labour’ and conducting information searches on Elton John, E-Bay and YouTube to illustrate the labour involved in searching.
(2006, 3000 words)
In today's world, there are a large number of people, who declared themselves as the Internet users; some people, nevertheless, addicts to the Internet. In addition to that, this number is continuing to increase day by day. In fact, this is a consequence of today's advance technology; the Internet has made it possible for people all over the world to communicate, share information, paying bills, online banking, shopping, and more importantly, the Internet is databases of information. Use of the Internet as libraries or databases of information has grown tremendously since its inception. One of the search engine tools on the web is Google.com; the worlds most successful and popular search engine. The first section illustrates a brief background of Google.com; the next section defines the development of it through its timeline. The third section examines the essential success factors of the firms, followed by academic evidences supporting those factors. The final section clarifies the assumptions of success factors that the other firms with the same circumstances can be easily seen.
(2006, 1500 words)
The paper examines the performance of Pagerank, a Google search algorithm, investigating whether it is possible to enhance the ranking of web search results. A project is implemented studying Google's indexing of page importance. Conclusions are made about the usefulness of Pagerank and the addition of a readability algorithm to conventional search engine
(2006, 730 words)
This report presents a SWOT analysis of Google, a global leader in providing Internet search technology, connecting people and information. The report highlights how the company has witnessed considerable growth in 2005, giving it a strong financial position. However, it also emphasizes Googles over-reliance on advertising revenues, its inexperience in international markets and the increasing threat of competitors such as Yahoo! and Microsoft, which suggest more difficult times lie ahead for the company.
(2002, 2700 words)
The report aims to analyse the Microsoft's attempt to takeover Google. Firstly report outlines the background information on both companies (business description, competitors' analysis, organisational culture overview, etc.). After that PESTEL Analysis and Porter's Five Forces Analysis were done. Then the links between key drivers of change were analysed and discussion with conclusion are presented.
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