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(2004, 3500 words)
The report is constructed within the frames of the classic marketing plan, featuring such areas as current marketing situation of Reiss, SWOT, Marketing strategy and objectives - Short (less than a year) and Long (up to 3 years), detailed account of branding strategies generally available and those to be considered by the company. Furthermore, assessment of key success factors and comprehensive application of the balanced-score card in regard to the long-term objectives are discussed. Finally, the report is concentrating on an option of going international (Reiss is the UK based company), carefully assessing the available theory and practical issues as well as financial aspects.
(2004, 4800 words)
The paper comprises of a full marketing analysis/audit of Reiss clothing's UK operations, followed by a three year marketing plan and strategy. The paper is based on a case study that is not available with the paper. However, the paper will act as an excellent template for any students tasked with carrying out a full marketing plan. It comprises of an internal market analysis, consumer trends analysis, market/industry analysis, financial analysis, future strategic objectives, financial forecasts and full marketing strategy targets. It includes a variety of graphs, calculations and charts that will show students how to fully utilise what data they have on a particular market successfully.
(2004, 2000 words)
This report is looking at Reiss, which is a retailer "own-brand" quality fashion menswear and womenwear. It identifies the buyer behaviour of Reiss's Current and Potential Customers, Key Factors within the Organisational Environment, The Competitive Environment of Reiss (Porter's 5 forces analysis), Internal and External Audit of Company's Position (SWOT and PEST analyses) and the impact of globalisation on Reiss.
(2004, 4000 words)
This report is analysing the Current Marketing Situation, Opportunities and Issue Analysis of Reiss, Objectives and Marketing Strategy, Action Programs, Financial Projections, Implementation Controls, Customer Relationship Marketing (CRM) Strategy at Reiss, European Market Entry Strategy via Brand Development and conclusion.
(2003, 1650 words)
These are strategic analysis on Reiss, UK-based apparel retailer and manufacturer, strongly based on academic models and frameworks, including SWOT, CSF (Critical Success Factors), Balanced Score Card and summary of the urgent challenges facing the today's business leaders. Moreover, the paper offers a list of possible future strategies and tactics to be implemented by the company, split into short- and long-term objectives respectively.
The company is considerably young and new to the high street retailers company with high growth and expansion prospects as nationally, so internationally. All of the ideas are based on company's capabilities and needs as well as current marketing situation and competitor benchmarking (Mango, Zara).
(2003, 900 words)
This is a summary of the currently implemented and suggested CRM (Customer Relationship Marketing) strategies for Reiss, UK-based apparel retailer and manufacturer. This is considerably young and new to the high street retailers company with high growth and expansion prospects as nationally, so internationally. All of the ideas are based on company's capabilities and needs as well as current marketing situation and competitor benchmarking (Mango, Zara).
(2003, 1300 words)
This is an assessment of a potential entry into European Market by Reiss, UK-based apparel retailer and manufacturer, using brand development strategy. This is considerably young and new to the high street retailers company with high growth and expansion prospects as nationally, so internationally. The study is partially based on academic work on branding by Philip Kotler and assessment and analysis of the company's current developments in the area, suggesting ideas and strategies for the successful entry. All of the ideas are based on company's capabilities and needs as well as current marketing situation and competitor benchmarking (Mango, Zara).
(2003, 1700 words)
This is professional brief type of business-layout Marketing Plan for Reiss, UK-based apparel retailer and manufacturer. This is considerably young and new to the high street retailers company with high growth and expansion prospects as nationally, so internationally. The plan comprises the classic structural layout without going into too much academic issues but rather addressing the practical ones. This includes such things as current market situation and analysis & SWOT, opportunities and issue analysis, objectives and marketing strategy, action programs, financial projections, implementations and controls.
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