C/B/1208. Critical Review of Two Approaches to Competitor Analysis

The paper reviews two approaches to competitor analysis, i.e. Michael Porter's models of 'Five Forces' and 'Competitor Response Profile' proposed in his book "Competitive Strategy: Techniques for Analyzing Industries and Competitors", and the framework 'Steps in Analysing Competitors' proposed by Wong and Saunders in "Principles of Marketing". The key ideas of each book are discussed highlighting similarities and differences in the approaches and discussing the authors' views on the importance of market strategy in the context of overall business strategy.

C/B/1106. Latin American Market entry strategy for Yum Restaurants International

The paper examines the current situation at Yum Restaurants International analysing their opportunities to enter the Latin American region, conducting analysis of potential Latin American markets along the lines of PESTLE and Competitor, and developing the strategy of the entry.

C/B/1060. Use of Strategic Models to analyse Local Stores, Swatch and Neuburger

The paper reports on three companies using different models of analysis for each company, i.e. SWOT analysis of Local Stores, Competitor analysis of Swatch's main competitors, and Strategy Canvas analysis of Neuburger.

C/B/856. Strategic analysis of food retail sector

The paper examines the UK food retail sector conducting industry analysis within the frameworks of Porter's five forces, PEST, competitor analysis models. The key forces affecting the UK food retail sector are summarised. An annotated bibliography on key references is presented.

S/B/243. Competitor Analysis

The paper examines the concept of competitor analysis outlining its advantages and dangers, and discussing the tools of competitor cost assessment, competitive position monitoring, competitor appraisal, product life cycle, etc.