C/B/1105. Latin America entry strategy for YRI

The paper examines the position of Yum Restaurants International (YRI) providing the company's details and considering their entry to Latin America. PEST and Porter's Five Forces analysis of the Latin American countries is conducted highlighting the risks of internationalisation and suggesting strategic options for the company's expansion.

C/EI/58. Internet: new platform for business organisations

The paper examines the role of the Internet in allowing organisations to grow beyond national borders and improve communications. The transformation of business environment is discussed including e-marketing and e-businesses. The factors affecting the success of e-business are identified. A power point presentation of the paper is supplied in a separate file.

C/B/996. Expansion strategy of Cadbury Schweppes

The paper examines the current strategy of Cadbury Schweppes describing their cross-border acquisitions, their share in the confectionery market, the practices in supply chain management, etc. The business aspects of expansion policy are evaluated.

C/B/998. MNC: potential disadvantages of overseas expansion

The paper examines the disadvantages of applying domestic approaches to international operations of MNC. The key sections of the paper discuss the following areas: (1) understanding of consumers, (2) understanding of the market, (3) leveraging of local resources and infrastructure, and (4) managing risk in international operations.

S/B/371. Assess the advantages and disadvantages of Franchising/ Licensing as market entry modes in terms of the internationalisation of a firm

The paper examines the strategies of the international market entry describing the advantages and disadvantages of franchising and licensing. Examples of business practices of expansion into international markets are analysed.

S/B/307. Critical factors behind major shifts in the "geography of production" in the automobile industry over the past three decades

The paper examines the growth and locations of the world automobile industry over the last three decades. Industry's statistics is analysed; the impacts of globalisation on the shifts in the geography of the automobile production and assembling are discussed; the theory of foreign direct investment (FDI) and MNE is reviewed. The business mechanisms of the geographical shifts are considered including outsourcing, off-shoring, lean production, etc.

C/B/884. Report on Black and Decker's strategy

The paper reports on the Black and Decker (B&D) Company describing their background and critical strategic aspects. Theories of internationalisation are reviewed including the Uppsala model, Transaction cost analysis model, Network approach, Business strategy approach (BSA), etc. Organisational structure of B&D is analysed; their HRM strategies are identified and described.

C/B/902. Internationalisation strategy of Black & Decker

The paper examines the internationalisation strategy of Black & Decker (B&D), the US manufacturer and marketer of power tools and accessories. Theoretical approaches to entering foreign markets are reviewed with references to B&D practices; the structure and the HRM strategies of the company are analysed suggesting recommendations about their development.

C/B/759. Nike's Internationalisation Strategy in the Athletic Footwear and Apparel Industry

The paper assesses Nike's internationalisation strategy in terms of its international business structure, the market entry strategies that the company has followed, its corporate strategy and strategic brand management. The research is based on both, academic and practical approaches.

C/B/694. Internationalization of General Motors

This paper examines the expansion of General Motors overseas in its various phases, as well as triggers for internationalization and the problems faced during the process. The paper also considers what benefits have been achieved through international growth, and how the company can be classified with regards to Bartlett and Ghosal's 4 typologies. Finally, the paper discusses the concept of a "world car", meeting the demands of customers across the globe.

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