|
(2007, 3000 words)
The paper reports on the strategy of RyanAir providing an overview of the European low cost airline industry, relating the company's history, analysing their position in the airlines market, the industry structure, etc. SWOT, PEST and Porter's 5 forces analysis is conducted; RyanAir's strategic options are discussed.
(2007, 3000 words)
The paper reports on the no-frills airline RyanAir offering an overview of the European airline industry and the development of low cost airlines. Analysis of RyanAir is conducted using the models of Porter's Five Forces, PEST, value chain, SWOT, etc.
(2007, 1900 words)
The study examines BP's global operating environment through a detailed PESTEL analysis. It then goes on to analyze its competitive environment with the help of Porter's five forces. A detailed SWOT analysis is then performed to assess BP's internal strengths and weaknesses, the threats it has to face and the opportunities that lay in front. Finally, it summarizes the analysis in the form of conclusions.
(2007, 3000 words)
The paper offers strategic analysis of the Italian fashion company Gucci relating their background, conducting Porter's Five Forces analysis of the industry and the company analysis within the framework of the Ansoff matrix, SWOT, etc. The behaviour of luxury customers is reviewed with reference to Gucci's practices, culture and global strategy.
(2007, 2500 words)
Nike is the global leader in sports footwear and apparel, and their business model is based on investing in design and marketing, and subcontracting production. This report examines the Nike Corporation using several methods, notably PESTLE, Porters 5 Forces, and SWOT analyses. The company's history and current situation, performance, and future direction is considered in order to provide the reader with a concise overview of this highly successful brand and the company behind it.
(2007, 4000 words)
The paper reports on the performance of Starbucks coffee shops relating their history and analyzing their current position including organizational structure, geographical expansion, financial performance, competitors' environment, etc. Marketing mix and SWOT analysis of the company are conducted.
(2007, 5600 words)
This report is a recommendation-based approach to KFC's ambition to achieve superior performance across its global operations. To that respect, the macro-environment of the Quick Service & Restaurant and its competitive landscape is examined. That coupled with the insights from the SWOT and Porter's Five Forces frameworks; KFC could leverage its strengths in the US chicken-on-the-bone market to enhance performances in Europe and Asia.
(2007, 4500 words)
The paper reports on the strategic position of Sony conducting their STE(E)P(LE) analysis to determine the external factors influencing their business, Porter's five forces analysis, stakeholder analysis, analysis of resources, capabilities, key success factors, competitive advantage, etc. The organisational structure of Sony is described; recommendations are suggested in the areas of the company's purchasing strategy and value creation.
(2007, 2000 words)
The paper reports on the competitive position of Corus describing their organisational structure, and conducting analysis along the lines of PESTEL, Porter's 5 Forces, Value Chain and SWOT models. Future strategies of the company are discussed. This paper is based on the case study "Corus" from Johnson, Scholes and Whittington (Exploring Corporate Strategy)
(2007, 2500 words)
The paper reports on the business strategy of Fiat presenting the company's profile and conducting their macro and micro environmental analysis using the frameworks of PEST, Porter's five forces and SWOT. The methods of rejuvenation Fiat are discussed.
(2007, 3500 words)
The paper reports on the financial performance of NEXT over the last two years presenting an overview of the company's background, turnover, revenue, share prices, etc. The UK retail industry is analysed highlighting its trends, the market value of geographic segments, PESTLE and SWOT features, etc. SWOT analysis of Marks and Spencer, the competitor of NEXT, is conducted; NEXT's growth strategies are outlined.
(2007, 2000 words)
The paper examines effective marketing strategies reviewing the learning points of the Markstrat simulation and applying them to Microsoft strategies. An overview of Microsoft Company is presented; the relevance of each learning point is discussed providing the company's brief SWOT and PEST analysis, discussing their CSR practices, etc.
(2006, 1000 words)
The paper reports on the Aquarius Advertising Agency (AAA) touching on their profit motivation, SWOT and LoNGPEST features, stakeholders, etc. The issues of the communication between the clients and the company's departments are addressed offering solutions to the existing problems. AAA's strategy of Clients Account Executive is evaluated.
(2006, 2500 words)
The paper reports on the English brewery the Black Sheep relating its history and background, conducting environmental SWOT and PESTL analysis of the company's potential markets in France, the USA and Australia, discussing their market entry strategies, exports, marketing mix features, etc.
(2006, 5000 words)
The paper reports on the position Nokia providing an overview of their background, and conducting the company's PESTEL analysis, analysis of their demographic and competitive environment within the mobile communications market, Porter's five forces analysis of their management and organizational structure, etc. Strategic options for the company's future development are discussed.
(2006, 2000 words)
The paper reports on O2, a UK mobile service provider, presenting the company's profile, and analyzing their position in the mobile communication industry, outlining their strategy of development, and conducting SWOT and Porter's five forces analysis. Recommendations are suggested about how to boost O2's profitability.
(2006, 5500 words)
The paper examines the financial performance and current strategies of RyanAir presenting an overview of the European airline industry with the focus on the low cost airlines, an overview of RyanAir's business and the company's analysis along the lines of SWOT. The company's strategies in positioning, expansion, HRM, etc. are reviewed; their financial ratios are analysed. Strategic and financial recommendations to the company's management are suggested.
(2006, 4000 words)
The paper reports on the position of EasyJet identifying the company's stakeholders and analysing EasyJet's strengths and weaknesses. Porter's five forces analysis of the company is conducted; the features of the job design and their effects on the employees are outlined. Theoretical approaches to the problems of staff efficiency and service quality are reviewed with reference to EasyJet's practices.
(2005, 3000 words)
The paper examines the marketing tools used by L'Oreal on the basis of the learning points gained from the Markstrat simulation. The factors relevant for strategic decision-making are outlined; the company's overview is presented within the framework of SMART objectives; strategic analysis of L'Oreal is conducted using the models of SWOT, PESTEL, Porter's 5 forces, BCG Matrix, etc. The issues of CSR and sustainable development of the company are discussed.
(2005, 4000 words)
This paper is based on the case study from Johnson, Scholes and Whittington (Exploring Corporate Strategy). The paper answers the following questions: What main trends were identifiable in the business environment in general, and in the automobile industry in particular, in 2004? Analyse competitiveness in the automobile industry in 2004 from the perspective of BMW using Porter's 5-Forces framework. What future changes could one envisage through an analysis of the external environment? What were the Critical Success Factors (CSF's) in the market segments in which BMW competed? Did BMW possess the strategic capability to compete at that level and acquire a sustainable competitive advantage? What core competences did it possess? What were the bases of BMW's strategy, i.e. what route did it appear to follow on the 'strategy clock'? What directions and methods of strategic development does BMW follow? Evaluate their effectiveness in its markets.
Page
1>Page
2>Page 3>Page 4>Page 5>Page 6>Page 8>Page 9>Page 10>Page 11>Page 12>
|
