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(2008, 2500 words)
The paper looks at the strategy of Guilty Drinks Limited, a fruit-based drinks company that plans to expand to new markets. The company's pricing policy is discussed suggesting various scenarios, i.e. a break-even pricing scenario, a market position pricing scenario, etc. A risk assessment and investment appraisal are presented; recommendations are suggested about the company's bank loans, service quality, innovation, etc.
(2007, 2000 words)
This paper will focus on the exploration unit of BP in terms of its strategy, the resources and capabilities and financial performance in the past five years. Furthermore, to begin with the paper will first assess the difference between two of the most commonly employed models for deciding a business units generic strategies vis-à-vis Porter's generic strategies and Bowman's strategy clock with an attempt to co-relate them back to BP exploration's strategy.
(2007, 2000 words)
This paper will focus on the exploration unit of BP in terms of its strategy, the resources and capabilities and financial performance in the past five years. Furthermore, to begin with the paper will first assess the difference between two of the most commonly employed models for deciding a business units generic strategies vis-à-vis Porter's generic strategies and Bowman's strategy clock with an attempt to co-relate them back to BP exploration's strategy.
(2006, 2500 words)
The paper reports on the package delivery company United Parcel Services (UPS) presenting their history and background, outlining the main strategic aims, discussing the supply chain solutions and the issues of HRM related to workforce diversity. UPS marketing strategy is analyzed highlighting their online practices, competition policy, etc.
(2007, 2000 words)
This paper attempts to assess the marketing strategies of Laura Ashley for the following five years 2007-2012. Through this write-up, the writer attempts to formulate the marketing strategy that fashion world giants and home furnishing players Laura Ashley should adopt for the next five years. Use is made of the Ansoff Expansion Matrix where in market expansion and product diversification form the key drivers. The write-up also reflects upon the corporate social responsibility associated with the marketing strategies, given that marketing strategies today have assumed aggressive proportions.
(2007, 4600 words)
The paper discusses a case study on Nestlé, the global food and beverage giant, from a strategic management perspective. Various aspects of strategic management have been discussed in detail in the analysis of the case. The critical analysis focuses on Nestlé's growth efforts in emerging markets, business development strategy, global operational strategy, and overall management structure. There is also some analysis of whether the strategies adopted by Nestlé are strategically sound and effective.
(2007, 1500 words)
This assignment analyses the case of Wimm-Bill-Dann by doing a SWOT analysis of the company and analysing its strategic moves since 1992 using SFA criteria. It then goes on to recommend the specific objectives and strategy to achieve these in the next five years. Paper is based on the case study from 'Exploring Corporate Strategy' 7th Edition, by Gerry Johnson, Kevan Scholes and Richard Whittington
(2007, 2500 words)
The paper was designed to review various strategic options of Diageo on the UK market. To this end the paper reviews the factors which affect the industry conditions, critically analyses the current situation on the UK alcoholic market via PEST analysis and assesses the internal capability of Diageo via SWOT analysis. On the basis of these findings, the paper proposes the solutions which would enable the company to maintain its position in the key sectors and secure overall competitive advantage.
(2007, 1400 words)
AstraZeneca Plc, a leading global pharmaceutical company, specialises in cardiovascular, gastrointestinal, infection, neuroscience, oncological and respiratory therapies. AstraZeneca's key products such as Nexium, Seroquel, Crestor, Arimidex, and Symbicort achieved good sales growth for the third quarter of 2006 in a highly competitive drug making sector. Yet the Company's global sales ranks fourth behind GlaxoSmithKline, Sanofi-Aventis and Novartis. Issues raised in this report denotes a critical dimension that may weaken or strengthen AstraZeneca's position in taking advantage of the opportunities occurring and key developments expected in the pharmaceutical industry in five years from now.
(2007, 2000 words)
This report is an attempt to provide a strategy brief for PepsiCo. The report begins by analysing the effect of two corporate issues on the organisation's attempts to grow and develop followed by analysis of its current 'generic strategy', Bowman's Strategy Clock and potential strategic direction. Finally the report culminates with a few recommendations for implementing some of the strategic changes.
(2006, 6000 words)
The paper reports on the Packages (Pvt) Limited Pakistan (PLP) providing the company's overview, reviewing their business level strategy and organisational structure, and analysing PLP's consumer unit using the models of BCG, directional policy matrix, Porter's five forces, PESTLE, etc. A report to the company's board of directors is presented.
(2006, 2500 words)
The paper reports on the corporate communication strategy of Federal Express Corporate (FedEx), an international delivery company, analyzing its policies of integration, employee motivation and collaboration, customer satisfaction, external and internal message deliveries, etc.
(2006, 5000 words)
The paper reports on the performance of IKEA reviewing the theory of business, the theory of strategy canvas, the theory of success map, the theory of innovation, etc. The applications of these theories to IKEA's practices are analysed. The main problems of IKEA are highlighted; their possible solutions are discussed.
(2005, 1500 words)
The paper examines strategic options available to Barclaycard providing an overview of Barclays, evaluating the durability of Barclaycard's business model using SWOT analysis and discussing its impacts on the stakeholders, shareholders and customers.
(2005, 2500 words)
The paper examines the strategies used by Intel Corporation providing an overview of their operations, structure, etc. The outcomes of Moore's Law application in Intel's practices are discussed; their methods of performance measurement and performance improvement are outlined.
(2005, 2000 words)
The paper examines Hewlett Packard (HP) Software Company reporting on their corporate mission, corporate strategy, organisational structure, communications network, culture, leadership, etc.
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