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(2009, 2300 words)
The paper examines the concept of strategic marketing providing definitions of marketing strategy, segmentation, targeting, positioning (STP), differentiation, etc. The importance of brand positioning is emphasized drawing examples from the mobile phone industry and discussing the market structure of mobile phones.
(2008, 1600 words)
The paper examines the operations of a mobile phone shop, PhoneCity, discussing the challenges the company faces, reviewing their demand and supply structure, estimating the costs they have and analysing their marketing policy over the years to come.
(2007, 1500 words)
This report identifies weaknesses in the communication systems of Easy Move. It recommends intranet, mobile phones and PDAs as a combined strategy that will help the company to improve on its information systems. The technical functionalities of Intranet, mobile phones and PDAs are examined. Description of Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP), third Generation Wireless Technology (3G), General Packet Radio Service (GPRS) and Picture Messaging are highlighted. The benefits of using these systems, especially the use of mobile phones and PDAs by field staff are justified. Limitations of the systems are also examined.
(2006, 3000 words)
The paper examines UK mobile phone brands briefly relating the history of cellular phones, and presenting environmental analysis of the UK mobile phones market using PEST and Porter's Five Forces models. A survey of Nokia, Motorola, Samsung and Sony Ericsson is conducted using primary (via a questionnaire) and secondary data analysis.
(2006, 2000 words)
The paper offers a research proposal into the strategies of entering the Chinese mobile communications market presenting research objectives, a summary of the topics for investigation, a list of academic sources for literature review, research methodology, analytical models to describe global telecom industry and the Chinese mobile market, etc.
(2005, 5100 words)
The brief is to conduct an analytical survey into the Mobile telecommunications industry as a service/network provider in order to judge feasibility. After recent developments of TescoÌs entering the Mobile phone industry as a service/network provider, Asda are also keen to explore and keep up with TescoÌs in this respect also. Using secondary research we will first look into the Mobile telecommunications industry. This information will then be analysed from a company perspective, followed by recommendations.
(2006, 739 words)
The paper reviews the model of Porter’s five forces analysis applying it to the mobile phone market and commenting on the rivalry between the mobile phone companies.
(2006, 2500 words)
This paper reports on the performance of the mobile phone company Omnitel Pronto Italia reviewing the Italian mobile phone market, comparing it to Western European markets, and analysing the causes of the company’s initial failures. Omnitel’s new plan LIBERO is discussed; recommendations are offered to improve the company’s performance.
(2005, 7500 words)
The dissertation reports on the auction held in 2000 in the UK for the 3rd generation (3G) mobile phones’ licences. The government’s objectives in issuing licences are outlined; a review of literature related to auctions is provided; the design and the styles of the auction are described; its outcomes are critically reviewed. Conclusions are made about the effectiveness of the allocation mechanism chosen by the government.
(2005, 8000 words)
The paper examines the issues of customer satisfaction in Pakistani telecommunications industry focusing on the performance of several mobile phone companies. Literature is reviewed on the topics of consumer loyalty, brand equity, customer satisfaction, customer service principles, etc. Primary research of consumer behaviour is conducted through questionnaires and interviews. Conclusions are made on the basis of the comparative analysis of two companies identifying their problems and offering recommendations about how to solve them.
(2006, 3500 words)
The paper examines the history and features of mobile phone development discussing the concept of innovation, technological advances in communication systems since Bell’s invention of the telephone, the importance of design in innovation, the role of government and individual innovators in mobile phone development, manufacturers, users and providers of mobile network services, etc.
(2006, 4000 words)
The paper reports on the Internet strategy of Vodafone Ireland, reviewing the impact of the Internet on the value chains of the Vodafone and the mobile phone industry. The effects of the Internet technology on the competitive environment of the mobile phone industry is analysed using Porter’s five forces model and offering a case study of the FedEx Corporation.
(2005, 2500 words)
The paper reports on the mobile phone industry in the UK conducting PorterÌs Five forces analysis and reviewing marketing strategies related to each force of competitive environment. Implications of market competition for human resource and operational management are outlined.
(2004, 3000 words)
In our report, we analyzed marketing strategy of mobile telecommunication, the issues are categorized as follows: marketing mix, targeting and positioning. Also, we discuss the modern companies in mobile telecommunication industry such as Vodafone, Orange and O2 Based on current knowledge state to gain a clearer understanding of the implication of mobile communication in the formulation of marketing strategy. Moreover, the methods such as questionnaire and qualitative research are used to help us to gain the data to support our findings and theories. Finally, in the part of implication, we mainly focus on SWOT and consumer behavior implications, which include product portfolio analysis
(2005, 11000 words)
The paper reports on the Finnish company Nokia offering an overview of the mobile phone industry and providing information on the development of Nokias vision and mission, current competitors, customers loyalty to Nokia products, supplier relations management, marketing and economic challenges, core competence, localization strategy, corporate governance, acquisitions, business group structure, future development prospects, etc.
(2006, 1800 words)
This paper reports on an investigation into the mobile phone industry (networks), the investigation used PEST and Porters Five Forces tools for analysis. The investigation has found that the UK Mobile Phone Network industry is typical of a high technology, innovative industry in that the environment is very complex and intensely competitive. There are considerable barriers to entry but it has been found that new entrants to the industry are possible where the entrant has considerable financial backing, e.g. already part of a conglomerate who wishes to diversify into mobile technology, and has a background of innovative development. The report also found that the demand for mobile networks is increasing; advances in technology are making it possible to offer more and more uses of the mobile capability thereby creating a strong demand for the latest gadgetry in the important 15 Ï 25 year old market and sophisticated servicing developments within the business community designed to enhance their profitability.
(2001, 6000 words)
The paper examines the performance of Ericsson, the worlds biggest manufacturer of mobile phones, providing the companys background and conducting elements of SWOT and PEST analysis. Characteristics of the global mobile phone market are outlined describing Ericssons competitors, namely, Nokia, Motorola, Siemens, etc.
(2005, 10000 words)
This dissertation examines the success of Motorolas brand positioning strategy in China, focusing on the mobile handset industry. Following an introduction and setting out of the research aims and objectives, the literature review consists of four main parts. First, the changing nature of the mobile handset industry post-Mao is highlighted, a period when China started to remove its isolationist roots and opened up its economy to foreigners. Next, the branding revolution in China is outlined, which coincided with the development of the economy and brought branding to the fore in China. Third, the main theory on brand management, brand building and brand positioning, in particular, are discussed. However, since these theories were developed in the West, the implications of Chinas political, economic and cultural environment on consumer behaviour and branding is also explained. Next, a research methodology is set out, followed by the appropriate analysis and discussion of an exploratory study that was conducted to help address the research aim and objectives. Finally, some conclusions and recommendations are made. Last pages of the file contain 2000 words project proposal for this dissertation.
(2004, 2000 words)
The paper reports on the developments in the mobile phone industry focusing on the performance of the Siemens Mobile company. The profile of the company is presented including its tangible and intangible resources, reputation, database, etc. The competitive advantages and the problems of the company are reviewed.
(2003, 2000 words)
The paper discusses the issue of using mobile
phones while driving. It claims that it diverts the drivers
attention from the road, since phone conversations are essentially
less automated than passenger conversations. Essentially, phone
tasks and driving tasks make use of different cognitive resources
and do not cause much interference except while performing visual
tasks, like dialling and receiving calls. The author refers
to the concept of Minimal Attention User Interface according
to which hands free phone devices improve the safety and user-friendliness
of car systems. The methods of evaluating driving performance
while dual-tasking are outlined. The paper concludes, however,
that new laws should prevent the growth of technology that crosses
the safety margin. Introducing new forms of driver training
is suggested.
(2005, 3500 words)
This report provides a comprehensive environmental
analysis of the UK mobile phone industry, including a PESTLE
analysis of the industry environment, an assessment of the prevalent
competitive forces using Porters 5 forces analysis, and an
individual SWOT analysis for each of the major network operators
in the UK, Vodafone, T-mobile, Orange and O2. PESTLE analysis
provides a systematic method of analysing the key influences
present in the industry environment for mobile phones. The analysis
shows that an area of future concern is the unknown health implications
of long term exposure to radiation from handsets and transmitter
base stations. The Five Forces analysis shows the high degree
of competitive rivalry in the mature market for mobile phones,
with high competition based on price and the retention of existing
customers. The SWOT analyses summarise the internal strengths
and weaknesses and external opportunities and threats for Vodafone,
T-mobile, Orange and O2 that are most likely to impact on their
strategies.
(2005, 1900 words)
This report provides a comprehensive environmental
analysis of the UK mobile phone industry, including a PESTLE
analysis of the industry environment and an assessment of the
prevalent competitive forces using Porters 5 forces analysis.
PESTLE analysis provides a systematic method of analysing the
key influences present in the industry environment for mobile
phones. The analysis shows that an area of future concern is
the unknown health implications of long term exposure to radiation
from handsets and transmitter base stations. The Five Forces
analysis shows the high degree of competitive rivalry in the
mature market for mobile phones, with high competition based
on price and the retention of existing customers.
(2005, 2300 words)
This paper provides comprehensive SWOT, PESTLE
and Porters 5 forces analysis of O2 UK and International mobile
phone operator.
(2005, 2300 words)
This paper provides comprehensive SWOT, PESTLE
and Porters 5 forces analysis of Orange, UK and International
mobile phone operator.
(2005, 2300 words)
This paper provides comprehensive SWOT, PESTLE
and Porters 5 forces analysis of T-Mobile, UK and International
mobile phone operator.
(2005, 2500 words)
This paper provides comprehensive SWOT, PESTLE
and Porters 5 forces analysis of Vodafone, one of the worlds
largest mobile phone companies
(2003, 4200 words)
PEST, SWOT, Porter analysis. strategy evaluation.
3G developments.
(2001, 1800 words)
Vodafone, BT Cellnet (O2), One2One (T-mobile)
and Orange. History, Positioning, Promotion, Target consumers
and Competitive advantage.
(2002, 3200 words)
This report was produced in order to evaluate
customer satisfaction with the service provided by three different
mobile phones stores; ´LinkŽ, ´Phones 4UŽ and ´VodafoneŽ. The
report is based on two main activities, observation and a short
questionnaire which took place outside the stores mentioned
above. Company Profiles, Quality in service organisation, Quality
Dimensions, Primary research and analysis of findings.
(2002, 12700 words)
This dissertation attempts to understand the
reasons behind the growth of mobile phones and the impact of
this growth on social interaction. In order to achieve this
aim, the study looks at two separate communities. It firstly
looks at the impact the mobile phones have had on the social
interaction of the general public, and secondly it take a more
concentrated look at the subject by studying the impact on the
13-18 year old community. This aim was achieved through the
use of questionnaires, a focus group and a literature search.
The questionnaires were conducted on both the general public
and 13-18 year old community. Similarly, the focus group was
also conducted on the 13-18 year old community to gain a deeper
understanding of the questionnaire results. Analyses of these
questionnaires and focus group, combined with the literature
search form a major part of the project. Findings suggest that
there is no single reason behind the growth of mobile phones
and different factors hold varying levels of importance depending
upon geographical, economic, political and social factors. Similarly,
whilst mobile phones have had both a positive and negative effect
on social interaction, it may be fair to conclude that the positive
effects outweigh the negative effects. It is concluded that,
it is vital to sustain these benefits whilst attempting to reduce
the risks involved through taking a cautious approach in using
this technology.
(2003, 2700,)
Evolution of the Mobile Phone Market, Trends
& Future of the mobile phone market, Nokia's Marketing Strategy,
Competitors Strategies (especially Motorola and Ericsson), Summary
and conclusions, The mobile phone market
(2002, 4000,)
This report analyses the case of Motorolla,
Business environment of mobile phone industry and analysis of
operating environment of Motorolla. SWOT analysis of Motorolla,
investigation of marketing and financial aspects and development
of new strategy for Motorolla.
(2002, 4500 words)
This report is to analyse the strengths, weaknesses,
opportunities, and threats that set Nokia in context in terms
of its operations and marketing activities. It discusses Nokia's
culture and values, and how these elements impact on Nokia's
overall performance. In addition, it identifies Nokia's current
financial position, and how the current financial position is
likely to impact on future marketing activities that include
its new products and its investment. The report finds that high
quality and advanced technologies are the important factors
for Nokia's success. In Nokia's human resource management, the
features are to improve employee's techniques by regularly training
and developing effective teamwork. Moreover, the other finding
is that Nokia's financial position is surpass its competitors
in telecommunication. The report concludes that Nokia has established
its leadership in mobile phone market according to its successful
marketing strategies and internal management. Nokia's philosophy
is to learn continuously, to satisfy consumers, and to respect
individual and pursue professionalism. The report recommends
that Nokia should target consumers in group markets rather than
in individuals.
(2002, 4000 words)
This report analyses the impact of external
an internal influences on the business strategies of Nokia Corporation,
evaluates the factors, modifiers of Nokia's advancement, and
also considers the environment policies, and technology development
in the future.
(2003, 400 words)
(2003, 2500 words)
This paper looks at the social, technological,
political, ecological and economic factors of mobile telephones
which influence business and personal life of individuals.
(2003, 3000 words)
This report presents the PEST and Porter analyses
on UK mobile phone industry; SWOT analysis of Orange in the
mobile phone industry; Richard D Aveni's theory on competition
for the UK mobile phone industry and Resource based view (Orange
Plc).
(2003, 1500 words)
This paper outlines the factors, which influence
the demand on mobile phones. They include product factors, industry
factors, political, economical, social and technological factors.
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