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(2008, 2400 words)
The paper examines the concepts of organisational culture and cross cultural management analysing the impact of culture on various organisations and offering a comparative case study of Yemen and the UK.
(2007, 800 words)
The paper addresses the issues of teamwork in a multicultural organisation operating on the European market. The problems of cultural diversity are discussed; the strategies of the company's leader are analysed and a plan for their implementation is suggested.
(2007, 10 000 words)
This dissertation highlights s the importance of cultural factors when developing marketing strategy that is applied to various cultural and national backgrounds. The literature review outlines the nature of culture phenomenon. The discussion explores the paradigms of prolific academics such as Hofstede and Clark. Additionally, the discussion refers to the number of studies that deliver empirical grounds for the analysis of the response to marketing stimuli within a particular cultural context. The methodological part justifies the use of intepretivist paradigm and secondary analysis. The secondary analysis considers the experience of MNCs in food, automotive and hospitality industries.
(2007, 10 000 words)
The dissertation investigates cross-cultural values addressing the issues of international human resource management and reviewing academic literature on interactive skills, conflict management, cultural shock, learning styles, communication styles, etc. Differences between the Chinese and the Indian communication styles are outlined; the barriers affecting communication are identified; the impacts of cultural stereotyping are discussed; the process of appraisal and recruitment interviewing is analysed and compared to the respective practices in Europe.
(2007, 5500 words)
The paper offers advice on the expansion of Tarun Brothers International restaurant to the Netherlands conducting comparative PESTE analysis of the Netherlands and the UK and using the cultural dimensions matrix. The issues of the international human resource management are addressed. Conclusions are made about the nature of the Dutch and the British societies, their attitudes towards work, and the business climate in the Netherlands.
(2007, 2500 words)
The paper examines the concept of cultural imperialism arguing its role in the process of globalization and discussing the causes and consequences of the reduction in cultural differences, the global diffusion of US or Western culture, the concept of the 'global village', the role of the information and communication technologies' (ICT) spread, etc.
(2007, 12 PowerPoint Slides + 2000 speakers notes)
This essay deals with the impact of culture, innovation and other environmental factors on the development of brands and new products and also sheds light on anti globalization movements suggesting why globalization is a part of brand development yet may have adverse local implications. Factors such as innovation and environmental issues could affect new product development although during the actual marketing process, we bring about issues of brand management and advertising, strategic development and global markets. The analysis here is about brands and strategic marketing initiatives using the case study of the launch of a new ice cream dessert especially targeted for the youth market. The ice cream is produced in Bulgaria and marketed in France and strategic marketing initiatives for the new launch are considered here.
(2007, 2000 words)
This essay deals with the impact of culture, innovation and other environmental factors on the development of brands and new products and also sheds light on anti globalization movements suggesting why globalization is a part of brand development yet may have adverse local implications. The analysis here is about brands and strategic marketing initiatives that seem to focus on branding and advertisements as essential parts of culture, yet as could be seen, from the study although localization within global markets will still have to be maintained within these processes in order to counter resistance to globalization. Factors such as innovation and environmental issues could affect new product development although during the actual marketing process, we bring about issues of brand management and advertising, strategic development and global markets.
(2007, 2000 words)
The aim of this essay is to highlight the concept of culture and to understand cross-cultural implications for the researcher as a potential future manager in tourism industry. The objectives of the essay include answering: what is culture? Is it easy to describe Indian culture?; and how it plays important role in hospitality industry?. It should be noted that essay has been based on arguments and counter arguments from relevant literature to provide a detailed account of development of Indian culture.
(2007, 3000 words)
This paper is focusing on the statement saying whether 'football's involvement in international development initiatives is for commercial or political reasons'. The analysis and discussion focused on the point that football's involvement in international development initiatives is for commercial reasons. The discussion also concentrates on several important issues, including branding, sponsorship and commerce in football.
(2007, 2800 words)
The essay has been aimed at identifying the cultural impact on launching new products into the market. In order to achieve this objective the research has been carried out in two culturally different geographical regions i.e. China and the UK. The product that has been used for the purpose of this analysis is a new MP3 player, which has similar product attributes for both the countries. The essay has also focused its discussion on the issues faced during distribution of products in these areas.
(2007, 3000 words)
This paper examines Starbucks entrance into the Indian and Russian markets from a cultural perspective. First, the economic and socio-cultural context of the two countries is outlined to provide a background for latter analysis. Next, Hofstede's classification of cultural dimensions is used to distinguish between the two countries. Finally, the impact of these differences on the launch of the Starbucks brand is discussed.
(2006, 10 000 words)
The dissertation investigates the role of cultural environment in international operations. The review of literature touches on the theories of motivation, cross cultural differences, the role of cultural values in motivation, the theories of leadership and their relation to cultural environment. International practices of Sony, Honda, L'Oreal, Volkswagen, etc. are examined; mergers in the international context and joint ventures are discussed including communication peculiarities between diverse cultures, international leadership styles, etc. The methods of secondary and primary research (via questionnaires) are used; conclusions are made about the challenges of the research project.
(2006, 3500 words)
The paper examines the factors behind effective international management comparing national business cultures in Germany and Japan by conducting their PEST analysis, and evaluating their cultural dimensions according within the framework of Hofstede's model.
(2006, 1500 words)
The paper examines the problem of cross-cultural differences in the context of globalization reviewing the theories of cultural dimensions by Hofstede, Hall, etc. The effects of the cultural factors on marketing practices are discussed using Marketing Mix and PESTEL models.
(2006, 2500 words)
The paper examines the International development programme carried out by the Federation International de Football Association (FIFA) in Africa reviewing the history of the international sport aid, the aid policy towards the "Third World countries", the academic approaches to the standardisation of culture, and the effects of FIFA's development work.
(2004, 1000 words)
The paper examines the difference between the cultural values of the East and the West and their reflections in social behaviours focusing on the features of individualism, collectivism, language barriers for businesses, non-verbal communication, power distance, etc.
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