C/B/561. Ryanair: PESTEL, Porter's Five Forces, Threat and Opportunity Classification, Scenario Analysis, and Industry Cycle

The aim of this paper is to find the impact of external environment factors to the low-cost airline industry. This paper examines Ryanair external environment. The analyses include PESTEL model, Porter's Five Forces, Threat and Opportunity Classification, Scenario Analysis, and Industry Cycle. The impact of the 10/8 UK airport bomb plot is also reviewed. The solution for the new low-cost carrier business circumstance is also discussed.

C/B/514. Blockbuster vs. Skype

This research paper has been aimed at analyzing the digital media strategies adopted by two contrasting companies. In order to achieve the objectives of this research Skype that has adopted the “pure play” strategy and Blockbuster that has adopted the “hybrid” strategy were chosen. The report uses PESTEL, Porter's Five Forces, SWOT, Porter's generic strategies and Industry Lifecycle analysis to achieve the objectives of the research.