|
(2008, 2400 words)
The paper reports on the Canadian dating agency Executive Search Dating (ESD) offering external and internal analysis of their business, highlighting strategic challenges and suggesting recommendations about customer targets to sustain the company's competitive advantage. A step-by-step action plan is presented to implement the recommendations.
(2007, 2600 words)
The paper discusses the issues relating to competitive advantage, i.e. demographic change, cultural diversity, business ethics, globalisation, supply chain, and corporate governance. Each issue is discussed with reference to Tesco, Marks & Spencer, HSBC, Citigroup, IKEA, Benetton, Dell, Microsoft, Body Shop, Nike, Worldcom, and Enron.
(2007, 5000 words)
This report analyses whether a socially responsible multinational company can gain a competitive advantage through the appropriate use of child labour. It is argued that the appropriate use of child labour can contribute to competitive advantage through brand loyalty and improving the relationship with stakeholders of the organisation. However, many factors such as the competition within the industry and the way ethical principles are interpreted can limit the extent of the competitive advantage.
(2007, 950 words)
The essay focuses on comparing and contrasting three economic theories of value creation for firms: creating value through a superior position, developing and leveraging superior resources, and seizing fleeting opportunities. It is seen that all these theories have their respective merits and in order for firms to be successful, they need to identify and leverage all possible sources of value including tangible and importantly intangible assets like brands etc. In an uncertain and hypercompetitive world, it is becoming increasingly important for firms to seize opportunities before their rivals. Firms should focus on key strategic processes and develop simple rules to shape these processes. Moreover, it is imperative for firms to strengthen their core competence and not dilute it in their quest for growth.
(2007, 1000 words)
This paper will attempt to establish the locations of Ford facilities around the globe and examine the factors that might have influenced the decision in order to ascertain the importance of location for Ford Motors to gain competitive advantage.
(2006, 2800 words)
The paper examines the relationship between low cost airlines and national flag carriers. The concept of competitive advantages (CA) is analysed discussing the methods of gaining CA through lowering costs. Case studies of Southwest Airlines, Ryanair and British Airways are conducted.
(2006, 16 500 words)
The dissertation examines the performance of Dell Corporation in the PC industry providing information on the company's background and history, the consulting groups supporting their customers (ASG and DTC) and the features of Dell's strategy. Financial overview of Dell is presented, their Internet business practices are described; analysis of the company is conducted using the models of Value Chain, Porter's 5 Forces, SWOT, Competitors, etc. The main focuses of the company's strategy are identified. Recommendations are suggested about the marketing of their new products, customer relationships and the policy towards their competitors.
(2006, 14 000 words)
The dissertation investigates philosophical and practical underpinnings of the Total Quality Management (TQM) arguing whether TQM approach is essential for gaining competitive advantage in small business. Literature is reviewed on the theory and history of TQM, characteristics of small business, advantages and disadvantages of TQM in small companies, implementation of TQM, etc. Conclusions are made about the effectiveness of TQM strategy for small businesses.
(2006, 4000 words)
Through a deepen analysis of easyJet, its main competitor Ryanair and their environment, the objective of the report is to bring out the competitive advantages of easyJet. Afterward, it is shown how these competitive advantages are strong. The report reveals that its both main competitive advantages are the business positioning, and the service quality - brand image. Then, these ones are qualified as, important in short term for the first one, and capital for the second in a long term view. Finally, some recommendations are proposed. The recommendations about the business positioning are to keep this competitive advantage until a real changing within the industry. However one of the recommendations advises against the investment. The recommendations about the other competitive advantage are more about the ways to get 'Sticking consistency' and to link service quality to the brand image. Globally, the goal of this report provide the ways in order to bring out the competitive advantages of a company and finally to provide some recommendations about those.
(2006, 3000 words)
The paper reports on the recent performance of Marks & Spencer (M&S) discussing the changes in their strategies aimed to regain the competitive advantage after the crisis of the 1990s. Theories of competitive advantage are reviewed; the company's position against the rivals is evaluated; Porter's five forces analysis of M&S is conducted.
(2006, 757 words)
The paper examines the factors behind the success of the Dell Computer Corporation providing the company's overview, and highlighting the efficiency of their innovative initiatives, supply chain organization, etc. Recommendations are offered about Dell's Customer Relationship Management (CRM).
(2005, 3000 words)
The paper examines theoretical approaches to competitive advantage (CA) reviewing definitions of CA models, value-creating activities, support activities, cost leadership strategy, etc. The performance of EasyJet and RyanAir is analysed from the CA perspective.
Page 1>Page 3>
|
