C/B/860. Analysis of benefits and risk of Debenhams' entry to Kazakh market

The paper examines the benefits and risks of Debenhams' possible expansion to Kazakhstan analysing the country's macro environment along the lines of the PESTL model and Porter's diamond model. Recommendations are suggested regarding the possibilities of entering the Kazakh market.

C/B/862. Entry to China: possible motives and potential implications for multinational company

The paper examines the reasons for expanding to China by Multinational companies. The macroeconomic benefits for the country and the multinationals are explored debating about the social and environmental consequences of the entry. The attractions of China's market, the system of low wages and other incentives for foreign direct investment (FDI) are analysed.

C/B/779. M&S in France

The paper examines the entry of Marks and Spencer (M&S) to France using the PESTEL model to analyze the French retail market, conducting micro level analysis of the industry and SWOT analysis of the company. Strategic recommendations to M&S in France are suggested.

S/B/289. International marketing strategy: Tesco's entry into China

The paper conducts strategic PEST and stakeholder analysis of the Chinese market with the view of the expansion of Tesco into the area. Recommendations are suggested about whether TESCO should adapt its marketing mix features to the Chinese environment or stick to the standardized parameters.

S/B/284. An appraisal of Chile on behalf of Geely Automobile Corporation as the site for a major manufacturing company and an appraisal on the sources of funds available in Chile for the venture

The paper examines the possibilities for Geely Automobile Corporation (China) to expand to Latin America describing the company's background, and analyzing the situation in Chile along the lines of the investment environment, availability of raw materials and labour force, Chilean GDP over the recent years, their capital market, transport infrastructure, etc. The profile of the Chilean automobile industry is presented.

C/B/758. Market Entry Strategies: Literature Review

The paper offers a review of literature related to the debate on the market entry strategy adopted by retailers. The report focuses on the literature that touches on the topics of strategy and competitive advantage; international business environment; multinational business perspective towards internationalization; drivers of internationalization; schools of thoughts regarding internationalization; standardization vs. adaptation; culture issues, and modes of market entry.

C/B/755. Analysis of Wal-Mart

The paper evaluates the strategic issues of marketing and business in Wal-Mart stores in the USA. Several issues are discussed including the availability of food and non food resources in these supermarket chains, the needs of the customers, Wal-Mart’s expansion within the US and abroad. The strengths of the company along with its strategies of customer service, quality and human resource management are considered to discuss whether the company will continue to maintain its stronghold as a supermarket chain despite the competition from local and international markets.

S/B/270. Glen Sporran: Export to the US Market

The paper examines the marketing of Scotch whisky to the USA presenting an overview of whisky production in Scotland, and performing market analysis for Glen Sporran (GS) along the lines of PEST, Porter's Five Forces, SWOT, market segmentation, competitors, marketing mix, etc.

S/B/250. Dresdner Spitzen: designing an entry strategy into Belarus

The paper examines the strategy of Dresdner Spitzenmanufaktur (Dresdner Spitzen) for expanding to Belarus. The country's economic overview is provided touching on human, knowledge, capital and natural resources, transport infrastructure, market demand, etc. The competitive advantage of Belarus is examined using Porter's Diamond model, analyzing the Belarusian textile industry along the lines of the Five Forces and PEST models, reporting on their financial performance, etc. Potential business partners for Dresdner Spitzen in Belarus are identified and described.

C/M/435. Marketing Management in a Globalised World: the case of MDT Ltd

The case study used here deals with the marketing advice given to an electrical appliances company that operates in the UK. The company MDT Ltd is a private limited company and is set to launch a new product that seems to have extreme potential for success in UK and global markets. The company does not have a marketing division, so the challenges faced by the company in terms of infrastructure and resources are highlighted. A SWOT analysis is done considering the impact of the launch of its new product and recommendations are provided on strategies that could be followed by the company to make the product development initiative useful and successful with long term gains.

S/B/229. Starbucks has been asked to consider expanding into new overseas markets. Describe Starbucks current strategies and explain how the expansion would fit into India

The paper reports on the expansion of Starbucks to India presenting the details of Starbucks Corporation, describing the Indian food and beverage market, discussing the company's modes of market entry, and suggesting effective market entry strategies in India.

S/B/272. International Marketing: Taking Primark to the Czech Republic

The paper examines the best strategic options for Primark's expanding to the Czech Republic providing the company's overview and their position in the UK. Theoretical underpinnings of cross-cultural differences are reviewed; cross-cultural analysis of the Czech Republic and the United Kingdom is conducted addressing the issues of consumer behaviour, marketing mix, marketing entry strategies, etc.

E/B/281. Dissertation. Expansion of Thai jewellery business to UK

The dissertation investigates the process of internationalization examining the possibility of expanding the Thai jewellery business to the UK. The literature review includes theoretical approaches to Small and medium-sized enterprises (SMEs), exporting, competitive advantage, consumer behaviour, globalisation drivers, etc. An overview of the jewellery business in Thailand is presented. The methods of research include collection and analysis of primary data (through a questionnaire) and secondary data. Conclusions are made about the options for Thai jewellery to internationalize to the UK.

E/B/278. Environmental analysis for an American surf-wear retail brand considering entering UK market

The paper examines the prospects for US surf-wear company's expansion to Britain conducting PEST analysis of the UK fashion retailers market, and reporting on the background and current position of New Look, Marks & Spencer, Ted Baker, Arcadia Group, etc.

C/B/503. Wal-Mart's German Misadventure

This assignment assesses Wal-Mart's failed entrance into the German market. As one of the world's most renowned companies and its leading retailer, many analysts were shocked when Wal-Mart announced that it was acquiring the 21 store Wertkauf hypermarket chain. However, after 5-years of trading, it was estimated that the company had lost around $200-300 million. This assignment analyses the factors that firms must consider when deciding to move into international markets and the factors that contributed to Wal-Mart's failure in the German market

S/B/236. London Pride premium ale: entering Japanese market

The paper reports on the entry of London Pride premium ale into the Japanese market providing basic information about the country, outlining the measures taken by the Japanese government to promote foreign direct investment (FDI), conducting analysis of beer demand and supply in Japan, describing the market entry strategy for London Pride, identifying the best ways of adapting the company's product and services to the Japanese culture, and suggesting recommendations about the market entry.

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