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(2006, 7000 words)
The paper reports on strategic audit of Carphone Warehouse (CW) reviewing literature on the theory of audit, investigating the reasons for CW's acquisition of AOL, etc. Current position, performance and strategy of CW are analysed using MOST model, Boston matrix, SWOT model, etc. The issues of CW corporate governance are addressed; methods of evaluating the company's strategy are suggested.
(2006, 3000 words)
The paper reports on the UK insurance companies Aviva Plc and HBOS Plc providing their overviews, comparing their approaches to corporate strategy and conducting comparative PESTEL analysis, competitor analysis, analysis of the operating environment in the UK insurance industry, SWOT analysis, etc.
(2006, 2500 words)
This research paper has been aimed at analyzing the digital media strategies adopted by two contrasting companies. In order to achieve the objectives of this research Skype that has adopted the “pure play” strategy and Blockbuster that has adopted the “hybrid” strategy were chosen. The report uses PESTEL, Porter's Five Forces, SWOT, Porter's generic strategies and Industry Lifecycle analysis to achieve the objectives of the research.
(2006, 2000 words)
From its humble beginning in 1953 Laura Ashley rose to the position of the world's best-loved and most successful fashion and furnishing companies through the 70's and 80's only to collapse towards the end of the millennium. This paper will attempt to conduct a through analysis of its current situation by performing an external as well as internal audit via following models: PEST analysis; Porter's 5 forces analysis, SWOT analysis, resource analysis, core competency analysis and the value chain analysis
(2006, 4000 words)
The paper examines the business module of the Fine Food Company (FFC) conducting its strategic analysis via PEST, SWOT, Porter's 5 forces analysis and Value Chain, discussing the current competitive strategy and highlighting the problems related to the company's development.
(2006, 2500 words)
The paper reports on the approaches to conflict management in De Beers, a diamond mining company, presenting an overview of its history, describing the process of diamond production and use, reviewing the history of 'conflict diamonds', and conducting analysis of the De Beers Group using SWOT and Porter's Five Forces models. Alternative solutions to conflict diamonds issue are offered.
(2006, 5000 words)
The paper reports on the performance of SCH analysing its target market segmentation, corporate and marketing strategies and plans, financial problems, etc. PEST and SWOT analysis is conducted reviewing SCH marketing communications strategy, etc.
(2006, 5000 words)
The paper reports on the performance of Body Shop (BS) presenting its profile, and analysing BS marketing strategy, management strategy, HRM strategy, etc. The company's main competitors are described; Porter's five forces and PEST analysis is conducted; BS prospective target markets are identified.
(2006, 2200 words)
This paper examines NEXT Plc, one of UK's larger clothing retailers, the environment in which it operates and its overall prospects for further growth. A PESTEL analysis is used in order to examine the environment, while a Porter's 5 forces analysis sheds light upon the competitive market of clothing retailing in the UK. In terms of understanding the company's major strengths and weaknesses this paper provides a SWOT analysis, through which useful assumptions are made about the opportunities as well as the threats that NEXT plc should pay attention to, in order to maintain its strong position in the market.
(2006, 2000 words)
The paper attempts to explain the various facets of the organisational planning process in context of the global snack and beverage company, Pepsi Co. It provides a PEST analysis, Porter's five forces analysis and a value chain analysis to gain insight into the influence of the external and internal factors on the organisations long-term objectives and corporate plan.
(2006, 2700 words)
Through this report, the writer presents an environmental analysis of UK's leading supermarket store – Tesco. The environmental analysis is carried out through a PESTEL analysis for the macro-environment and Porter's Five Forces framework for the micro-environment. An internal audit is also carried out assessing the organizational capabilities and marketing performance of the firm. The analysis thus conducted is used to assess the strengths, weaknesses, opportunities and threats pertaining to Tesco's business prospects.
(2005, 3000 words)
The paper reports on the strategic environment of Dyson in the UK conducting analysis along the lines of PEST, SWOT, Porter's five forces, product lifecycle (PLC), Boston Consulting Group (BCG) matrix and Ansoff matrix. Dyson's core competences are identified; their future marketing strategy is outlined.
(2006, 4500 words)
The paper examines the opportunities for the Harley-Davidson (HD) brand development in the UK presenting the company's overview, conducting PEST, Porter's Five Forces, SWOT, Boston matrix, PLC and Ansoff matrix analysis of the British motorcycle market with inferences for HD. The company's brand strategies are analysed within the marketing mix framework.
(2006, 2000 words)
The paper reports on the UK supermarket chain Tesco identifying the company's success factors, conducting analysis along the lines of the Ansoff growth matrix, Porter's 5 forces model, Boston matrix, SWOT model, etc. Tesco's strategy in diversifying their products and services is outlined; their operations in International markets are described; the impact of Tesco's growth on the market environment is argued.
(2005, 2000 words)
The paper reports on Boots Group PLC reviewing their history and background, conducting SWOT and PESTL analysis, discussing the company's market retention strategy (4P model), presenting their financial summary, and addressing the issues of monitoring and control, contingency planning, etc.
(2005, 1500 words)
The paper reports on the strategies of Homebase providing an overview of the company's background, assessing its position within the British DIY retail sector, outlining the features of Homebase's advertising campaign, and conducting SWOT analysis. Recommendations are offered about the best strategies to win competitive advantage over B&Q, etc.
(2006, 2000 words)
The paper reports on the performance of the European no-frills airline EasyJet conducting the company's shareholder, external and internal analysis within the frameworks of PESTLE, Porter's 5 forces, SWOT and Value Chain models. Strategic options and objectives of EasyJet are discussed identifying the best strategic choice for the company's future development.
(2006, 3000 words)
The paper presents a marketing plan for a UK company Alliance and Leicester (A&L)conducting their analysis along the lines of Mckinsey's 7S model, 7Ps model, PEST, SPICC and SWOT. SWOT analysis of A&L's main competitor Abbey National is offered; A&L marketing strategies are described focusing on new markets' penetration and development.
(2006, 7000 words)
The purpose of this report is to critically explore the marketing environment of All Office Group (established in 1999 under a Xerox concession as an office supplier throughout Essex, located in Basildon) by conducting a marketing audit and developing a marketing plan for its new ScanFlowStore business solution as well as find potential markets for All Office Group to offer its new solution system to. The paper reports on All Office Group (AOG) relating the company's history, providing an overview of the office equipment market, conducting AOG's internal and external marketing audit (using PEST, SWOT, Porter's Five Forces and Marketing Mix models), and developing a marketing plan for AOG's new ScanFlowStore business solution. Potential markets for All Office Group are identified.
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