C/B/944. Product life cycle theory and applications

The paper examines the product life cycle (PLC) theory analysing the issues of its applicability. The paper looks at developments and nuances in PLC implementation delivering a literature review and using a case example of Boeing Company to discuss the PLC concept

S/M/344. Utilisation of Strategic Management Tools in Determining Strategic Marketing Options

The paper looks at the use of strategic management (SM) emphasising the need for the identification of strategic marketing options and looking at different SM tools used by modern business organisations, i.e. the Ansoff Matrix, SWOT analysis and Product Life Cycle model (PLC). Examples are given of the application of these tools to the analysis of various companies.

E/B/209. Strategic analysis of Dyson

The paper reports on the strategic environment of Dyson in the UK conducting analysis along the lines of PEST, SWOT, Porter's five forces, product lifecycle (PLC), Boston Consulting Group (BCG) matrix and Ansoff matrix. Dyson's core competences are identified; their future marketing strategy is outlined.

E/B/208. Harley-Davidson in UK: strategic analysis

The paper examines the opportunities for the Harley-Davidson (HD) brand development in the UK presenting the company's overview, conducting PEST, Porter's Five Forces, SWOT, Boston matrix, PLC and Ansoff matrix analysis of the British motorcycle market with inferences for HD. The company's brand strategies are analysed within the marketing mix framework.

E/M/149. Benefits of strategic marketing planning for businesses

The paper examines the applications of the strategic marketing planning (SMP) theory reviewing the stages of the SMP process, highlighting the importance of PEST, SWOT, and product life cycle (PLC) analytical models and discussing the benefits of SMP for businesses.

E/M/129. Information Systems & Strategic Management

The paper examines the method of Product Life Cycle (PLC) reviewing the criticism of the model, discussing the challenges of globalisation related to the need for continuous product innovation and discussing the analytical models of Porter's competitive forces (CFA), value chain, etc.

S/M/129. The Product Life Cycle is one of the ?sacred cows of marketing. Does the Life Cycle concept deserve this hallowed position?

This essay examines the relevance of the product life cycle (PLC) model to today's managers. It presents the reasons for the model's continued use and also examines its flaws. It also looks at the Boston Matrix, GE matrix and Ansoff's matrix as additional models to supplement the PLC.