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(2008, 6000 words)
The paper presents a case study of British Airways (BA) examining the company's value and conducting their Porter's value chain analysis. The key marketing concepts (4Ps) are described; academic literature related to relationship marketing is reviewed and applied to the BA practices. The implementation of the Six Sigma system to create value is discussed; the issues of HR management in are addressed highlighting the benefits of Six Stigma to BA.
(2007, 3700 words)
The paper examines the internal and external problems faced by British Airways (BA) conducting Porter's value chain analysis of BA, discussing the PEST and HRM factors that affect BA performance, and assessing the company's strategies in the competitive environment of the industry.
(2007, 1500 words)
The paper examines organisational activities related to value creation discussing the role and functions of the value chain analysis, the ways of adding value to customers, etc.
(2007, 3000 words)
This paper aimed to analyse and explain the configuration of the global value chain in the automotive industry. In particular, it examined the global value chain from both a theoretical and practice perspective. Furthermore, it uses Ford and Toyota as case examples. The paper would be useful for anyone interested in global value chain research.
(2007, 2000 words)
The present paper presents a comparative analysis of the value chains of Primark and Marks & Spencer. The analysis looks at the quality preferences put forward by customer purchase needs and its implications for different dimensions of value chain such as value chain architecture. The analysis outlines the principal differences between the operations of discount retailer and fashion driven speciality store.
(2007, 5000 words)
The paper reports on the UK brewing company Fuller's Brewery (FB) offering an overview of the British brewing industry, conducting analysis of FB along the lines of PEST, Porter's Five Forces, Value Chain and SWOT models, assessing the company's competences, discussing their key performance indicators, etc.
(2007, 5000 words)
The paper reports on Cadbury Schweppes examining the linkages aimed to improve customer value and the activities of the value chain. Analysis of the company is conducted using PESTEL model, Porter's Five Forces model, SWOT model, BCG matrix, etc.
(2006, 2500 words)
The paper reports on the e-business system of Vodafone presenting the company's profile and evaluating the role of their e-business system in performing Vodafone's strategic objectives using the analytical models of SWOT and Porter's Value Chain. Conclusions are made about the factors that ensure the leading position of Vodafone in the UK mobile phone market.
(2006, 2500 words)
The paper examines Michael Porter's concept of value chain providing a review of literature on the theory of value, i.e. interpretations of value, the new approaches to value in the 21st century, the features of the "value chain revolution", etc.
(2006, 2000 words)
From its humble beginning in 1953 Laura Ashley rose to the position of the world's best-loved and most successful fashion and furnishing companies through the 70's and 80's only to collapse towards the end of the millennium. This paper will attempt to conduct a through analysis of its current situation by performing an external as well as internal audit via following models: PEST analysis; Porter's 5 forces analysis, SWOT analysis, resource analysis, core competency analysis and the value chain analysis
(2006, 2000 words)
The paper reports on the performance of the European no-frills airline EasyJet conducting the company's shareholder, external and internal analysis within the frameworks of PESTLE, Porter's 5 forces, SWOT and Value Chain models. Strategic options and objectives of EasyJet are discussed identifying the best strategic choice for the company's future development.
(2006, 800 words)
This paper presents Value chain analysis of RyanAir, Irish low cost airline
(2005, 3000 words)
The paper examines the models of strategic analysis describing the techniques of PEST Analysis, Porter's Five Forces, Value Chain Analysis, SWOT Analysis and Boston Consulting Group (BCG) Matrix. The validity of the analytical models is evaluated applying them to the case study of Marks and Spencer (M&S).
(2006, 2500 words)
The paper reviews the history and background of the Japanese electronic company Toshiba focusing on their laptop industry and conducting analysis including Porter's five forces model, competitors' and strategic group analysis, PEST model, and value chain analysis.
(2005, 3000 words)
The paper reports on Dell, a leading IT company, reviewing their philosophy and background, and describing the company's business model, competitive environment, market strategy, CRM database, value chain, etc.
(2004, 4000 words)
This essay outlines the importance of internal analysis in an organisation to formulate strategies, the frameworks used to assess the internal environment and the role the external environment plays in the strategic analysis. The essay looks at approaches of assessing strategies embarked on by businesses, such as the SWOT framework; CRITICAL SUCCESS FACTORS; The value chain; Benchmarking; PEST and Porter's 5 forces framework
(2004, 13000 words)
This report provides extensive analysis of McDonald's using the following models: SWOT analysis; PEST analysis; Porter's 5 forces analysis; resource analysis and value chain analysis. Secondly, report discusses why McDonald's requires strategic change and analyses various options for strategic change. Lastly implementation issues are discusses.
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