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(2007, 2500 words)
The essay gives a thorough review of the strategic aspects of the case study of a sewing machine manufacturing company. It gives a review of the environmental variables of the organisation in terms of external analysis through PEST and Porter's 5 forces analyses, internal analysis, and cooperative links analysis.
(2007, 2500 words)
The paper reports on the bottled carbonated water brand Perrier, analysing their competitive environment using Porter's 5 Forces model, examining the demographic segmentation and target groups of their market, conducting the company's SWOT analysis and discussing their global strategy.
(2006, 2500 words)
The paper reports on the performance of Wal-Mart in Germany relating the company's history and reviewing literature on the problems of internationalisation and global expansion. Analysis of Wal-Mart in Germany is conducted using Porter's Five Forces and PEST models. Recommendations are offered about Wal-Mart's future international activities.
Wal-Mart Germany; Porter's Five Forces; PEST
(2006, 2000 words)
The paper reports on The Coca-Cola Company (TCCC) reviewing their background and business mission. Analysis of TCCC is conducted using PEST, SPICC (suppliers, public, intermediary, consumers, competitors), Marketing Mix (6Ps), McKinsey Seven Ss and SWOT models. Marketing strategies of Coca-Cola are discussed.
(2006, 3500 words)
The paper reports on IMAX, a technology development company, describing their background, and conducting analysis along the lines of SWOT, Porter's Five Forces, Value Chain and the Resource-Based models. Recommendations are made about IMAX strategies related to foreign markets expansion, capital investments, etc.
(2005, 3500 words)
The paper reports on the strategy of Marks and Spencer (M&S) analysing the company's strategic position, strategic capability, strategic drift, etc. Environmental analysis of M&S is conducted using the models of DEEPLIST, Porter's Five Forces, expectations analysis, stakeholder analysis, etc. Examples of paradoxes within M&S strategy are discussed.
(2005, 3000 words)
The paper examines the models of strategic analysis describing the techniques of PEST Analysis, Porter's Five Forces, Value Chain Analysis, SWOT Analysis and Boston Consulting Group (BCG) Matrix. The validity of the analytical models is evaluated applying them to the case study of Marks and Spencer (M&S).
(2005, 4500 words)
The paper reports on Ryanair relating its history and conducting analysis within the frameworks of PESTEL, Porter's five forces, Ansoff and SWOT models. The interests of the company's stakeholders are identified; the company's strategies are outlined; the prospects of purchasing Buzz by Ryanair are discussed.
(2006, 1955 words)
This paper examines Diageo Plc, the world’s largest alcoholic drinks company and the influences that the environment in which it operates have upon the firm’s objectives. A PESTEL analysis is used in order to reveal the aforementioned environment, while a Porter’s 5 forces analysis sheds light upon overall the alcoholic business. In terms of understanding the company’s major strengths and weaknesses this paper provides a SWOT analysis, through which useful assumptions are made about the opportunities as well as the threats Diageo should pay attention, in order to stay on top.
(2006, 821 words)
The paper reports on the performance of Fisherman’s Friend reviewing the company’s history, describing their products, discussing technological changes in production, marketing strategies, etc. This paper answers the following questions: Summarise the STEP factors that might have affected Lofthouse of Fleetwood’s marketing decisions. Why is market research so important to this company? Why should Lofthouse of Fleetwood want to reach a younger market? What is it doing and what more could it do to reach this audience? Lofthouse of Fleetwood contracts its marketing activities to an independent company, Impex, so that it can focus on manufacturing. Does this make Lofthouse of Fleetwood a production or product-orientated company?
(2006, 800 words)
The paper reports on the performance of lastminute.com presenting their business profile and describing the company’s products, prices, promotion strategies, etc. This paper answers the following questions: Explain how and why lastminute.com’s business orientation has evolved since its launch. Divide lastminute.com’s marketing activities into the 4Ps and explain how they fit together to create a consistent marketing mix. How might the other 3Ps of the services marketing mix fit in? From the supplier’s point of view, what are the advantages and disadvantages of selling travel and leisure services through an internet-based intermediary such as lastminute.com?
(2006, 4500 words)
The paper reports on the market position of Ocean Park in Hong Kong performing analysis of the company’s competitive environment (Hong Kong Disneyland, etc.), SWOT and PEST features. Secondary research is combined with primary research based on online questionnaires and customers’ surveys. The plans for the Ocean Park future development are reviewed; their promotion and implementations strategies are outlined.
(2006, 9000 words)
The dissertation investigates the multi-market strategy of Gillette reviewing the trends in the fast moving consumer goods (FMCG) industry, relating the history and background of Proctor and Gamble and Gillette (SBU), the company’s competitive environment, PEST and SWOT characteristics, goals and objectives, etc. Recommendations about Gillette’s further market expansion are offered suggesting strategies in pricing, products, promotion, distribution, marketing communications, etc.
(2006, 2900 words)
The aim of this assignment is to produce an analysis of the Starwood hotel groups strategy in terms of the organisation’s external contexts, internal analysis, strategy analysis and future strategic options and prospects.
(2006, 3000 words)
The paper reports on the Singapore Airlines (SIA) providing an overview of the company’s structure and background, and conducting SWOT and PESTELE analysis of their performance. Recommendations are offered in the areas of health and safety, labour costs, etc.
(2005, 3000 words)
The paper reports on Lenovo Group, a Chinese IT company, reviewing their history, achievements, products and services, management structure, competitors, financial performance over the recent years, international business strategy, etc. The company’s business plan for launching new computer products on the international market is presented; their long term global strategy is discussed.
(2005, 4000 words)
The paper proposes a launch of new PDA-cell phone by Apple Computer providing the company’s background, the overview of the global “smart phone’ market, the description of the product, its marketing-mix plan, financial analysis, etc.
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