S/B/326. Scenario planning: a useful tool or management fad?

The paper examines the concept of scenario planning (SP) providing its definitions and origins, reviewing related academic literature, giving examples of SP, discussing its use in internal and external matters, and outlining SP benefits for organisations in developing and implementing their corporate strategy.

C/B/671. Future development of mobile phone industry

The present paper discusses the future development of mobile phone industry. The discussion considers the present development of the industry and the impact on environmental factors. On the basis of these factors the paper predicts the future industry shapers and the development of the industry. Two scenarios are discussed: Japanese and non-Japanese.

C/B/668. Mobile Communications Industry

The work describes the current trend in the mobile communications industry. Then it details a PEST analysis on the industry globally. This will include the effect and impact of regulations and deregulations on the mobile communications industry. The economic impact the industry has had on both developing and developed nations. What the new technological changes and the consequences hold? What are the impact and benefits of convergence within the industry? What could possibly unfold in the future for the industry? A few future scenarios, in which the mobile communications industry might dwell on, have been analysed.

C/B/561. Ryanair: PESTEL, Porter's Five Forces, Threat and Opportunity Classification, Scenario Analysis, and Industry Cycle

The aim of this paper is to find the impact of external environment factors to the low-cost airline industry. This paper examines Ryanair external environment. The analyses include PESTEL model, Porter's Five Forces, Threat and Opportunity Classification, Scenario Analysis, and Industry Cycle. The impact of the 10/8 UK airport bomb plot is also reviewed. The solution for the new low-cost carrier business circumstance is also discussed.

E/M/105. Marketing planning: benefits, limitations, solutions

The paper examines the role of marketing planning (MP) reviewing related academic literature, highlighting the benefits and limitations of MP, and offering proposals on MP improvement. The issues of scenario planning are critically discussed.

C/B/372. Scenario Planning: Literature Review

The report is aimed at producing an in-depth literature review on the scenario based planning that has been widely used by decision makers in businesses, industry and governments for more than 3 decades as a strategic planning technique to learn about future before it happens. The report examines different aspects of scenario planning and its role in the strategic management literature. Its evolution from the military based beginnings, through the globalization period to the current wide scale use across industries is traced. The report looks at the differing perspectives on the topic by different schools of thoughts and concludes with recommendations for further research.

E/M/41. The Organisation in its Environment. Scenario Planning for Servisair/Globleground

Organization these days are submerged in a tough global environment that makes uncertainty being one of the most common characteristics around and making the desire of knowing about the future stronger and more needed. From forecasting to even guessing, organizations have always tried to understand how the market (customers, suppliers, demand, etc ) will behave in the future and be ready and prepared for it and develop possible alternatives or strategies that will help them overcome problems, face changes and enhance their businesses. Scenario planning has changed the way organizations try to understand the future and has been increasingly used by corporations such as Shell Petroleum with its ÓShell Global Scenarios to 2025Ô where the impact and boundaries of the analysis could easily be perceived by only reading the title and noticing the importance this analysis is being given by such an important and big multinational like Shell. Scenario planning is method for learning about the future by understanding the nature and impact of the most uncertain and important driving forces affecting our future. Its purpose is to write a number of stories by extrapolating uncertain and influential environmental forces. It is a subjective but analytical perception of the future. This project has developed a set of two scenarios for a airline handling company called Servisair/Globleground by using a scanning and distillation process which went through all the influential market forces which are driving not only the company mentioned before but the whole industry. This distillation process narrowed these forces only to a few which form the bases of the scenarios presented. Servisar/Globeground is a multinational company which belong to an even bigger merge of two major French companies (Penauille and CFF). Therefore, the analysis will cover a global and international framework as it would be foolish trying to restrict this analysis to only a UK environment as we think this would have limited the final result. The final result noted two scenarios that we have called ÓTrade FluÔ and ÓWarming WelcomeÔ. The former represent the collapse of globalisation as itself and the low trust among customers due to global issues such as terrorism and the latter represent the strength of globalisation in a world that is suffering from global warming with extremes climate conditions. Scenario planning can be a powerful tool when developed properly and it could help not only organizations to prevent failures in the future but also for managing changes by thinking of the current environment and being aware of what is driving and influencing the industry, company and the market.